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What is Social media engagement and why it is important to calculate the Engagement Rates?
How to Calculate Social Media Engagement Rates?
[Step-by-Step] Calculate Social Media Engagement Rates | Free Calculator
Kausik Raj - June 1, 2023 - Leave your thoughts.
In today's digital age, social media has become a powerful tool for businesses to connect with their target audience and promote their products or services. Social media engagement refers to the level of interaction, involvement, and connection between businesses and their audience on social media platforms.
What is Social media engagement and why it is important to calculate the Engagement Rates?
In simple words, engage means to become involved in something, to be active in some circumstance. And that’s exactly how to translate it into the social media language.
Engagement shows how people interacted, actively, with your content: through likes, comments, shares or any other reactions.
So it's highly important to calculate engagement rates as it provides you with vital pieces of information like audience behaviours, content performance, return on investment and much more.
This brief aims to provide a comprehensive understanding of social media engagement and highlight its significance for businesses.
How to Calculate Social Media Engagement Rates?
The formula for calculating the social media Engagement rate is
Engagement Rate = (Total Engagement / Total Followers) x 100%
where the engagement refers to - comments, shares, likes, saves, clicks, dm’s, video views and etc depending upon your social channels.
The above method displays the overall engagement rates, if you want more detailed metrics about the different types of engagement rates, kindly use the spreadsheet calculator given below.
To gain deeper insights, track and analyze your engagement rate over time, compare it with previous periods or benchmark it against industry averages to understand how well your social media efforts are performing and identify areas for improvement.
Or, you can use Picmaker’s AI-enabled social media monitoring tool to easily track the performance of all your social channels in one place. It allows you to collect your stats from Facebook, Instagram, Twitter, LinkedIn, Pinterest and all other major social platforms.
If you need to gain a deeper knowledge of engagement rates for different types of posts, here are the formulas to be implemented.
Engagement Rate by Reach
Engagement Rate by Reach = (Total number of engagements per post/Toal reach per post) x 100%
Engagement Rate by Post
Engagement Rate by Post = (Total engagements on a post / Total followers) x 100%
Engagement Rate By Impression
Engagement Rate By Impression = (Total engagements on a post / Total impressions) x 100%
Daily engagement rate
Daily Engagement Rate = (Total engagements in a day / Total followers) x 100%
Engagement rate by Video views
Engagement Rate for Videos = (Total engagements on video posts / Total video views) x 100%
Cost per engagement
Cost per engagement = (Total amount spent / Total engagements)
The above method might be very difficult to calculate manually as you may need to import data from various sources. So it's better to automate it.
So how do you automate the engagement report?
You can use Picmaker's AI-enabled social media management tool to analyze your social media engagement across various social networks to get detailed metrics as you wish with customized reports according to your needs.
Determining your engagement rate alone will not make a social media ninja, you need to know how good your engagement rates are when compared to the average engagement rates across the social media channels.
What is a good social media engagement rate?
When you’re looking at your social media engagement rate, your first question will be: is my percentage any good?
To clarify your doubts we made the research and here are the average social media engagement rate according to the individual social media channels and their types.
Best Engagement Rate for Linkedin
The average engagement rate for Linkedin is - 6%
How to calculate the engagement rate for Linkedin:
=> Engagement Rate = (Total No Of Engagements)/(Total No Of Impressions) x 100
Engagements refers to the total number of interactions with your LinkedIn post, such as likes, comments, and shares.
Impressions represent the total number of times your LinkedIn post has been viewed by users.
Now let's take a look at the average Linkedin engagement rates based on the types.
Best Engagement Rate for Instagram
The overall average engagement rate for Instagram is - 3%
How to calculate the engagement rate for Instagram:
=> Engagement Rate = (Total No Of Engagements / Total No Of Followers) x 100
Engagements refers to the total number of interactions with your Instagram post, such as likes, comments, and shares.
Followers represent the total number of users following your Instagram account.
Need a quick tip to boost engagement on Instagram?
Then you must know this, posting at the best times on Instagram can improve engagements at scale.
Now let's take a look at the average engagement rates for Instagram based on the types.
Best Engagement Rate for Facebook
The average engagement rate for Facebook is - 2%
How to calculate the engagement rate for Facebook:
⇒ Engagement Rate = (Engagements / Reach) x 100
Engagements refers to the total number of interactions with your content, such as likes, comments, and shares.
Reach represents the number of unique users who have seen your content.
Now let's take a look at the average engagement rates for Facebook based on the types.
Best Engagement Rate for Twitter
The average engagement rate for Twitter - 1%
How to calculate the engagement rate for Twitter:
=> Engagement Rate = (Engagements / Impressions) * 100
Engagements refer to the total number of interactions with your tweet, including likes, retweets, replies, and clicks on links.
Impressions represent the total number of times your tweet has been seen by users.
Need a quick tip to boost engagement on Twitter?
Then you must know this, posting at the best times on Twitter can improve engagements at scale.
Best Engagement Rate for Pinterest
The average engagement rate for Pinterest is around - 1%
How to calculate the engagement rate for Pinterest:
=> Engagement Rate = (Engagements / Impressions) x 100
Engagements refer to the total number of interactions with your Pin, such as saves, clicks, and close-ups.
Impressions represent the total number of times your Pin has been seen by users.
Need a quick tip to boost engagement on Pinterest?
Then you must know this, posting at the best time on Pinterest can improve engagements at scale.
Best Engagement Rate for YouTube
The average engagement rate for YouTube is around - 1%
How to calculate the engagement rate for YouTube:
=> Engagement Rate = (Engagements / Views) x 100
Engagements refer to the total number of interactions with your video, such as likes, comments, shares, and subscriptions.
Views represent the total number of times your video has been watched.
Best Engagement Rate for TikTok
The average engagement rate for TikTok is around - 2.5%
How to calculate the engagement rate for TikTok:
=> Engagement Rate = (Engagements / Views) x 100
Engagements refer to the total number of interactions with your TikTok video, such as likes, comments, shares, and downloads.
Views represent the total number of times your TikTok video has been watched.
Note: The above-displayed engagement rates may vary according to the no of followers, audiences and industries.
The above manual method of calculating the engagement rates may be achievable if you are dealing with smaller numbers and traffic if you are dealing with larger groups then you need to automate it.
Automate your engagement rates using social media analytics tools to improve efficiency, real-time data, comprehensive insights, audience segmentation, competitive analysis, data visualization, and ROI measurement. These advantages enable you to make data-driven decisions, optimize your social media strategies, and achieve your marketing goals effectively in an increasingly competitive digital landscape.
Tips And Tricks to Improve your engagement metrics:
Here are some tips and tricks to improve your engagement metrics across various social media platforms:
Know your audience
Understand your target audience's preferences, interests, and demographics. Tailor your content to resonate with them and provide value.
Create compelling content
Develop high-quality, visually appealing, and engaging content that grabs attention. Use eye-catching images, videos, and captions to make your posts stand out.
Be consistent
Regularly post content to maintain visibility and stay relevant in your audience's feed. Consistency builds trust and encourages followers to engage with your content. To be consistent on social media, you can use a social media scheduling tool to automate your posts.
Encourage interaction
Ask questions, prompt discussions, and encourage users to share their thoughts and experiences in the comments. Respond to comments and engage in conversations to foster a sense of community.
Use hashtags strategically
Research relevant hashtags to increase the discoverability of your content. Use a mix of popular and niche hashtags to reach a wider audience and target specific communities.
Collaborate with influencers
Partnering with influencers can expand your reach and tap into their engaged followers. Choose influencers whose audience aligns with your target demographic and collaborate on content that showcases your brand.
Optimize posting times
Experiment with different posting times and analyze when your audience is most active. Schedule your content to maximize visibility and engagement during those peak times.
Analyze and learn
Utilize social media analytics tools to track your engagement metrics, such as likes, comments, shares, and click-through rates. Analyze the data to understand what content performs well and adjust your strategy accordingly.
Engage with others
Actively engage with your followers, as well as other users in your industry. Like, comment, and share content from relevant accounts to build relationships and foster reciprocal engagement.
Stay up to date with trends
Stay informed about the latest social media trends, challenges, and features. Incorporate popular trends and participate in challenges to increase your visibility and attract user engagement.
Remember, building engagement takes time and consistent effort. By implementing these tips and tricks, you can improve your engagement metrics and improve your online presence.
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