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These industry titans have captured the hearts of adventurers worldwide, each with its unique identity, loyal following, and commitment to innovation. Today, we dive into the thrilling rivalry between Patagonia vs The North Face, uncovering what sets them apart and ignites the passion of outdoor enthusiasts. The analysis between them will be based on the […]

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and promote their products or services. A lot of us are leveraging the power of social media to connect with our audience. So it’s important to know that we are targeting the right audience to grow […]

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and promote their products or services. Social media engagement refers to the level of interaction, involvement, and connection between businesses and their audience on social media platforms.  1 What is Social media engagement and why it […]

In recent years, the social authority has become increasingly important in shaping brand authority. This is because social media and online platforms have given individuals and groups the power to amplify their voices and influence public opinion. For example, when social media influencers endorse a brand or product, their followers are likely to view that […]

Stickers might seem like a piece of paper that kids, students, and working professionals put on their personal belongings such as phones and laptops. So you might be surprised to learn that there is a term known as “sticker marketing”. It is one of the oldest and most impactful marketing techniques followed since the early […]