Best Time to Post on Instagram - Unlock the Algorithm for 2023

Posting at the best time to post on Instagram can be the key to unlocking your Instagram potential. In today's digital age, Instagram has become a game-changing platform for businesses and individuals to showcase their brand and reach a larger audience. The potential to grow your online presence is unparalleled. 

But did you know that the timing of your posts can have a significant impact on your content's reach and engagement? 

In this article, we'll dive deep into the best practices for finding the best time to post on Instagram. You'll learn about the factors that affect your reach and engagement, and gain valuable insights for discovering your personalised optimal posting time. 

Whether you're an influencer, marketer, or simply looking to up your Instagram game, this guide has got you covered.

Get ready to discover the secret to increasing your visibility, growing your audience, and connecting with your followers on Instagram. It's time to take your Instagram presence to the next level by finding the best time to post on Instagram.

If you're looking to increase your engagement on Instagram, timing your posts is key. While there is no one-size-fits-all approach, there are certain times of day and days of the week that tend to be more effective for different types of content and audiences. 

For example, posting during peak hours when your followers are most active can increase the likelihood of your content being seen and engaged with. 

However, it's important to consider other factors as well, such as time zones, holidays, and even seasonal trends. By optimizing your posting schedule, you can increase your visibility, reach new audiences, and ultimately grow your Instagram presence.

In present times, with the internet being heavily accessible and social media at your fingertips, the first thing you do when you wake up is scrolling through the newsfeed or instagram, so early hours of the weekdays, especially Mondays could be one of the best times to post considering Monday is the starting of a productive week and almost everybody wakes up early on a monday to get to work soon, so 06:00 AM- 09:00 AM could be great to drive traffic to your posts, again all according to your own or targetted time zones. 

The next optimal time to post could be around lunch time, when people usually take a break and go through social media, so that would be 11:00 PM - 02:00 PM. 

It is also common for individuals to browse through their social media feeds either after their work hours or prior to going to bed, so the best time to post on instagram during the night would be from 06:00 PM - 09:00 PM. 

According to a few researches, weekends could be low engaging times to post as everyone would be out and about so the peak time to post on weekends could be either early in the morning or later in the evening and most popular days to post are weekdays, Mon-Fri could be the best times to post, with Wednesday being the best optimal day.

It might be tricky to post at the exact times, in that case, feel free to use a Instagram Scheduler to take care of your publishing needs, which will allow you to schedule Instagram Posts ahead of time.

How To Schedule Instagram Posts?

There are several Instagram scheduling tools available that support Instagram Scheduling in advance which helps you to save time and streamline your social media marketing efforts, allowing you to focus on other aspects of your business.

Picmaker social is one such tool that can help you plan, create, schedule and analyze your posts ensuring your content is consistently published and reaching the right audience at the right time.

All you have to do is

Step 1 :  login to Picmaker

Step 2 : Create your posts and or use the plethora of templates available in picmaker

Step 3 : Navigate to social scheduler on the side bar, you’ll land on the scheduler page

Step 4 : Connect your social media profiles

Step 5 : Select the social media platforms you want to post your content on, choose the date and time that you want your posts to be published.

Step 6 : Review your scheduled posts on the calendar view to ensure that your posts are spread out evenly and optimised for maximum engagement

You can use the Picmaker’s Analytics feature to track the performance of your scheduled posts and adjust your content and scheduling accordingly. 

You can also use Instagram Insights to analyse your audience and figure out when they are more actively engaging on your posts, this could be one of the best ways to determine the best time to post. The platform’s built in analytic tool can provide you with valuable and accurate data on user engagement and help you determine the best time to post for maximum engagement. 

It is also essential to post content when you can be available to engage with the audience. 

While the table above provides a general guideline for the best times to post on Instagram, it's important to remember that every account and audience is unique. The best way to determine your optimal posting time is through experimentation and analysis. 

This would potentially mean  testing different days of the week, time slots, and even types of content to see what resonates best with your audience. It's important to track your engagement metrics during this process, such as likes, comments, and shares, to determine which posts are performing best. 

By using this data to refine your posting strategy, you can increase your reach, engagement, and ultimately achieve your Instagram goals. Whether you're an individual looking to grow your personal brand, or a business seeking to boost your social media presence, the ultimate Instagram experiment is an essential tool for success.

While timing is an important factor in Instagram success, it's not the only one. There are a variety of other factors that can impact the performance of your posts, and ultimately, the growth of your account. In this section, we'll explore some of the additional considerations to keep in mind when developing your Instagram strategy. 

Post Frequency

Posting regularly is important to keep your audience engaged and to maintain visibility on the platform.

Content quality

Creating high-quality content that resonates with your target audience is key to building a strong presence on Instagram.

Engagement with followers

Interacting with your followers by responding to comments, messages, and engaging with their content can help build a loyal following.

• Utilizing features like Instagram Stories and hashtags: Utilizing features like Instagram Stories and hashtags can help increase reach and engagement.

• Paying attention to analytics and insights: Analyzing metrics like reach, engagement, and follower growth can help you understand what's working and what's not so you can refine your strategy accordingly.

• Refining your strategy based on data-driven decisions: Using data to make informed decisions about your Instagram strategy can help you achieve better results.

• Taking a holistic approach to Instagram success: Considering all the factors that contribute to Instagram success, such as timing, content quality, engagement, and analytics, can help you achieve long-term growth.

• Achieving sustainable growth: By focusing on quality content and engaging with your audience, you can achieve sustainable growth on Instagram.

• Standing out in a crowded online landscape: With millions of users on the platform, it's important to differentiate yourself through high-quality content, engagement, and a strong overall strategy.

Likes, Comments, and Shares

Maximizing engagement on Instagram is key to building a strong presence on the platform. Likes, comments, and shares are important metrics that indicate how your content is resonating with your audience. In this section, we'll explore some strategies to help you maximize your engagement on Instagram.

Create Engaging Content

First, it's important to create content that your audience will find engaging and share-worthy. This could include high-quality visuals, clever captions, or content that's relevant and timely. Using hashtags and tagging relevant accounts can also help increase visibility and engagement.

With Picmaker, anybody can create engaging content for Instagram.

Engage with your audience

Responding to comments and direct messages is another important aspect of engagement. This not only shows that you're invested in your audience, but it also encourages more engagement and interaction. Additionally, asking questions in your captions or using Instagram's interactive features like polls or quizzes can help encourage engagement.

Collaborate with other Instagram users

Another way to maximize engagement is by collaborating with other Instagram users. This could include cross-promoting each other's content or partnering on a campaign or project. This can help increase visibility and engagement for both accounts.

Measure your engagement

Finally, it's important to analyze your engagement metrics and adjust your strategy accordingly. This could include experimenting with different types of content or posting at different times of day. By continually refining your approach based on data-driven decisions, you can achieve higher levels of engagement and grow your Instagram presence.

With Picmaker Analytics you can measure your Instagram success.

In short, understanding the best time to post on Instagram is a great way to increase your visibility and engagement on the platform. By analyzing data and experimenting with different posting times, you can find the optimal schedule for your audience and maximize your reach.

However, posting at the right time is just one piece of the puzzle when it comes to Instagram success. By taking a holistic approach to Instagram success and focusing on creating a strong overall strategy, you can stand out in a crowded online landscape and achieve long-term growth. 

With the right approach and a commitment to quality content and engagement, you can take your Instagram presence to the next level.