Designing For Your Ecommerce Store With A DIY Graphic Design Platform In 2022
If you're an ecommerce business, you know that your marketing campaign is the difference between success and failure. But don't fret. We've got some good news for you. DIY Graphic Design.
Why? Because you are awesome, and Picmaker is awesome, and so it's only natural that the two of you should come together, make some magic, and launch a marketing campaign that will blow everyone's socks off.
First Things First: Who Are You?
Don't worry; this isn't a deep question. We're talking about your brand identity here.
- What do you sell that makes your product unique?
- What is the tone of your brand?
- What are some words you would use to describe your product or business?
- Who is your target audience?
These are all questions you should answer if you want to create a successful marketing campaign—and they're also questions that come up in our next section: creating visual content for your brand.
Let's be real: Very few eCommerce store owners often think marketing is more refreshing than new stocks.
It's something you learn when you launch your store, right? Or maybe your parent's garage business has been around long enough that you feel like a marketing savant. Either way: you know what you're doing, and you can't wait to show the world.
But in most cases, things don’t always work out the way you plan.
In this article, we’ll discuss the steps we'd recommend for a successful ecommerce marketing campaign.
Content Is King But Visual Content is Queen
When you're on a budget, it's important to make smart decisions. You don't have the luxury of throwing money at problems and hoping they go away or someone else fixes them for you.
Instead, you need to come up with solutions that are both cost-effective and long-lasting so that when something goes wrong, it doesn't throw your entire operation into chaos. With these tips we'll show how easy planning out a killer ecommerce marketing strategy can be!
What do we mean when we say 'killer'? We're talking about all the marketing skills you need to know to create ads and social media posts that will make people fall in love with your brand—so much so that they'll be itching to buy something from you.
Take a look at this brochure for example.
How long do you think it took to create this actionable piece of content? Less than five minutes is the answer. And how much did it cost? It was created with a free account, with all free elements so the cost was literally zero.
Keep reading and we’ll tell you how you can create such stunning designs, step by step.
But first things first. Remember that the world of ecommerce is a crowded one. There's a long list of things that can turn a customer off from your ecommerce store.
- They could be turned off by the design and layout of your site
- The quality of your photos you put out online, including your social media could be sub-par
- Or even by the copy you've written to describe your products probably isn’t making the cut.
But if you want to nix one more thing that could put off potential customers, it's time to plan a killer marketing campaign for your ecommerce store.
It's hard enough to find the time to run your own business, let alone keep up with all of the design trends that you'll need for your website and social media presence. You're also going to want to make sure you have a great logo and an eye-catching brand that stands out from the crowd.
You've probably tried to create these on your own—maybe by using some freelancers. We get it—you think you’re saving money and time, and that's just what you need as a small business owner.
But the problem is that your marketing potential when you hire freelancers is typically pretty limiting. They don't offer many options in terms of designs, they don't allow you to really customize your images, and they're not easy to collaborate or intuitive.
After all, it’s your brand. Who would know it better than you?
If only there were a better option…
The Secret Sauce To a Killer Marketing Campaign
Well, now there is! Introducing DIY online graphic design platforms that allows you to create images quickly and easily, without having any prior experience or training in graphic design.
When you take the DIY route, you get the following perks:
- Access to hundreds of templates that you can use to make your own social media posts, ads, infographics, brochures, banners, flyers, posters and more—all in just minutes!
- Everything critical, already in place. From graphics to icons to stickers that are all customizable: change colors and text in whatever way you want to make images reflect your brand identity and messaging
- The full interface is fabricated with keeping a newbie with no design expertise in mind, so you can easily whip up stunning images in a matter of minutes.
- They’ve done the hard work for you and all you’ve got to do is just enjoy the fruits of your imagination.
- These tools are available for access - anywhere, anytime.
You're reading this because you've decided to take a DIY approach to making marketing material for your ecommerce store, and you've come to the right place!
When it comes to DIY marketing material, the key is to look like a professional. You don't have to be one, but you do need to look like one—starting with your marketing materials. DIY design tools will help you create all kinds of professionally-looking graphics, but that's only half the battle. The other half is knowing what kind of content you should be creating in the first place.
So here's the million dollar question: what kind of content should you make?
Leverage DIY graphic Design To Get Visual With Killer Graphics
If you're like most folks, the last time you had to plan a marketing campaign for your ecommerce store, you did what everyone does. You called up a graphic designer and asked them to do… Well, whatever it is that graphic designers do.
That makes sense—after all, if you're in the business of selling shoes online, how would you know how to go about creating advertising materials?
It's 2022. We all know that social media is just as important to marketing a business as a website, or maybe even more so. But how do you get started? If you're not a Photoshop pro and you don't have a budget for hiring one, how do you create content that stands out and attracts followers?
What if we told you, you can be a graphic designer?
There are several innovative platforms out there that allow you to build killer graphics without any design experience or technical skills. Apps based on an intuitive drag-and-drop interface are waiting for you to sign up, so you can build images in minutes.
And when we say images, we don't mean like a simple JPEG or something—we mean full graphics and infographics that customers will love on social media and elsewhere.
Like this blog graphic.
With over 100 Million + resources (including stock photos and other elements) at your disposal, the sky's the limit!
You get free access to tons of templates, fonts, icons, and other features that help you customize images to your brand. With which you can curate:
- Instagram posts
- Facebook ads
- Youtube thumbnails
- Creative collages
….well, you name it and it’s there.
What’s more, with these platforms, it’s much, much easier automate your workflow. Definitely not something you can do with a graphic designer.
You can create a template for your desired image type (say, an Instagram post), customize it with your brand colors and fonts, then schedule when the image should be posted—all without having to switch applications or devices.
This allows you to get ahead of the game and build social media engagement over time without being glued to your phone 24/7.
Plan What You Want To Market: Schedule And Stick To A Calendar
Ecommerce marketing isn't easy. You might think you've got it in the bag just because you started an ecommerce store. But the truth is, if you don't have a solid plan for what to do with your ecommerce marketing strategy, you could be setting yourself up for failure from day one.
A good marketing campaign can:
- Generate more traffic
- Increase conversion rates
- Give people a reason to keep coming back to your site
- Encourage more purchases and increase revenue
But how do you go about creating one? We'll show you how in this guide.
Here's the thing: as a small business owner, you're probably juggling 37 different things at any given moment. Marketing is one of those things that can easily fall to the bottom of your To-Do list if you don't have a system in place.
If you're new to marketing, you may be thinking: "why bother?" Well, here's why: without an established plan for how to promote your business and products, you could end up wasting time and money on ineffective strategies. And even if you DO have a marketing strategy already in place, this is a good chance to evaluate what's working and what might need improvement.
It's the most wonderful time of the year—throughout the year — for ecommerce stores. If you've been in the game long enough, you know that sales are not just a few big spikes on Black Friday and Cyber Monday. In fact, many ecommerce stores report sales increases of up to 20% on days like Thanksgiving and New Year's Eve. Yes, really! And let’s not forget Valentine’s day, Easter sale, Women’s day and a fat calendar full of important holidays.
Which is why you need a solid content calendar to make sure your marketing efforts are worth it by creating a concrete schedule: it’ll help you establish goals; identify your target audience; think through your brand voice; plan out your content; and decide where to post it all.
Use Sleek Social Media Graphics With DIY Graphic Design
Your ecommerce store is up and running. You're ready to drive traffic, but you're not sure where to start.
- What's the best way to do this?
- When should you start?
- What kind of budget should you set aside?
- These are all valid questions and they can be intimidating.
- What's the best marketing channel for ecommerce?
Social Media is a critical part of your marketing strategy. For ecommerce businesses, it's especially important because you can't get customers to try on a shirt before they buy it or hold the frame of their new glasses up to their face to see if they look good in them.
Great social media graphic design is what helps you communicate the quality of your product and persuade people to make a purchase online.
DIY graphic design platforms let you create your own unique, eye-catching designs for your ecommerce store. It comes with a huge library of templates and the tools to help you make all of those images look amazing. You can customize them in just minutes before uploading them to your store.
We’ve helped tons of people who know nothing about design create professional-looking graphics like Facebook cover photos, YouTube banners, posters, flyers, ads, Instagram posts and literally every visual asset needed to build, boost and sustain a brand online.
If you want to take your store's visuals to the next level, we think Picmaker is just what the doctor ordered.
And here’s a step by step guide on how you can create instant, stunning looking content for your social media.
First Step: Begin by logging in to Picmaker.
Second: On the homepage, use the search bar to look for the design type or size that you want to create.
And Finally: Scroll through the available templates.
So what are you waiting for? Make it easy to create your own killer marketing campaigns by letting you turn any image into an eye-catching piece of content without leaving your computer!
Let Picmaker Take Some Of The Burden From You
Planning a marketing campaign for your upcoming ecommerce store launch? Let us do it for you. Just kidding! We can't wait to see you make something awesome—but we are here to help.
We've got the best tips and tricks to plan your marketing campaign, but first: a word on why DIY graphic design is the way to go.
With DIY graphic design platforms, you can create amazing visuals without taking up too much of your precious time—and without having any background in graphic design. You can create a logo in minutes, edit images to match your branding, and get templates designed by professional artists so that you don't have to start from scratch when creating Instagram posts or Pinterest pins.
So, why is it so important to have a killer marketing campaign? Well, that's pretty obvious—a good marketing campaign will get you more foot traffic, which will get you more sales. But it's also about being memorable, and standing out from the competition. If all ecommerce stores are competing for attention in the same ways—and they are—then you need to do something different to get people's attention.
We know, we know—you're thinking, "Graphic design? How's that going to help me sell more stuff?!"
Well, here's the thing: you can't go wrong with a good marketing campaign. And with a proper DIY graphic design platform—you don't have to be a professional designer to create beautiful images that market your ecommerce products and drive sales.
And that's what this webinar is about!
We're going to talk about how to create an exciting and unique social media marketing campaign using visual content created by Picmaker.
Join us for this webinar on April 19, 7 PM EST, as we take you through tips and tricks for planning killer marketing campaigns with DIY graphic design platforms like Picmaker. We'll show you how to create images that keep your followers engaged and help leads become customers.