Know how your business can use memes to engage and connect with people in minutes. 


It’s safe to say that memes have taken over the internet, and they only continue to evolve each day!

Clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage.

Most of us are bored by the large volume of AD’s and marketing-focused content that’s being circulated on all the social media platforms. 

In this crowded environment, memes have become a popular way to successfully, but subtly, propagate your brand message to the masses.

They are always entertaining, funny, easy to consume and extremely sharable. 

So, if you’re a marketer targeting a Millennial audience, what’s not to like here? 

Here’s a quick peek into the following sections we’ll cover!

  • What Is Meme Marketing All About
  • Why Brands Should Include Memes In Their Marketing Strategy
  • How Brands Can Implement A  Meme Marketing Strategy In 2022
  • How to Create & Upload a Viral Meme In 2022
  • Top Tips To Create Viral Memes In 2022

What is Meme Marketing all about?

Meme marketing is the use of memes to promote your brand story and messages. 

It’s a fun and  low-effort way to connect with your audience and increase your engagement rate, as memes are highly shareable.

Now let’s see  why Brands Should Include Memes In Their Marketing Strategy

Why Should Brands Include Memes In Their Marketing Strategy

Across various industries, more & more marketers are using memes to build their community.

They use memes to help their audience relate to their brand. Memes are also a subtle way to stick your brand in the mind of your followers’.

 Here are top  five reasons why memes should be a part of your content marketing strategy.

  • Memes Are Already Viral

Memes are the perfect examples to the age old quote “Good artists borrow, great artists steal”

Rather than creating something from scratch and crossing your fingers that it "goes viral," you're leveraging an idea that is already successful.

That's why memes are perfect for marketing your brand.

  • Memes Are Quick and Easy to Create

For inbound marketers and social media marketers , content creation is a daily task. Having some easy-to-create types of content at your disposal is a marketer's dream come true. 

And Memes offer you exactly that. 

Memes save small businesses owners & social media marketers tons of money & time!

Instead of spending time and money on creating original content, you can pick up hot memes and add your own caption to create a narrative of your own.

They're easy and usually take very  little time to create.

  • Memes Support a Sense of Community

Memes create a sense of belonging because your audience can relate to the situation you refer to. If you can make your audience laugh, you’ll attract followers and help viewers find your brand relatable.

  • Meme-Based Content Incites Shares

Because memes are so share-worthy, they're fantastic for generating traffic and visibility to your social media accounts. 

When people see a great meme, they end up sending it to their friends or even talking about it in their social circles. In that case, they are now becoming an advocate to your brand, even without you asking for it.

  • Memes Keep Your Brand Relevant

Because memes are often based on a current trend or event, they make your brand more relatable and modern. 

In short, they keep your brand relevant in a world that’s changing at the speed of light!

By now, you know that using memes in marketing is all about creating engagement and making users feel they’re a part of a community. 

In the next section let’s see how brands can effectively implement their meme marketing strategy.

How Brands Can Implement A  Meme Marketing Strategy In 2022

Once you've created a meme to use in your marketing mix, what do you do with it? 

Well, as we mentioned earlier, memes make for really awesome visual content to use in your marketing efforts. 

But it doesn't have to stop there. 

Here are some great ways to make the most out of your funny new meme:

  • Add Memes In Your Blog Posts

Memes are important to your blog posts and your content marketing efforts, as they make your content easier to digest for readers. Also, they’ve proven to improve SEO rankings.

Besides making your blog posts more visually engaging, memes contribute to the tone of your brand’s voice, serving as a major differentiator in the market.

  • Memes In Email Marketing

While email remains the most effective digital marketing channel, why not reuse your memes there too! 

The best marketing memes can make your email more visually attractive and as memes have a relatively smaller file size, they don’t hamper the deliverability or consumability of your emails.

Here’s an example of how some top brands use memes in their email marketing channels.

You can use memes to promote a sale, a special offer, or announce an event via your emails.

  • Memes In Social Media Marketing

Generic  content could fall flat on younger audiences, especially on social media platforms. That’s where online marketing memes can give your younger followers the feeling that you genuinely understand their perspective. 

Also since memes are visually appealing to the eyes, they make great fodder for your social media accounts such as Facebook, Instagram, and Pinterest

Now you know why embedding  marketing memes boosts your brand marketing game and  gives you a better way to engage  your target audience. 

In the next section let’s see how brands can create memes effortlessly.

How To Create A Marketing Meme For Your Brand ?

If you want to create a viral meme, you need to start with a great idea and our super cool AI-based tool Picmaker.

Using Picmaker to design your eye-catching memes couldn’t be easier. This means your creations will stand out from what’s already being shared across social media platforms.

Let's take a look at how to do this.

Step 1:  Open Picmaker

Open a new page in your browser and go to  to log into your account. If you’re a new user, click on the ‘Sign Up’ button to create a new account for free.

Step 2:  Select  Meme

Search for "Memes" in the search bar to find your favorite meme templates.

Step 3:  Add Meme Template

You will be taken to a templates tab where you can browse through Picmaker’s library of meme templates. These templates can be customized to your needs. 

You can add or remove elements, make the text larger or smaller, or even change the layout.

 To select a Template, Just click on the template so you can add it to your slide.

or if you’re a bit daring, you can also begin your project from a blank slide by designing your meme from scratch.

Step 4:  Upload Image

If you’ve got the perfect image for your meme, you can upload it and drag it directly into your design.

Or, if you’re looking for a funny image, choose from over 2 million watermark-free images in our stock library.

Step 5:  Add Text

Enter in any text you want to feature on your meme, including titles or captions. You can also personalize your memes with dozens of text effects and adjustments.

Step 6:  Personalize Your Meme

Choose your own font style, background, and color scheme. Mix and match elements from different templates and add wow-worthy effects, filters, and textures to customize your meme to perfection.

Step 7: Collaborate For More Creativity

Sometimes, your funniest memes come to fruition when you collaborate with your friends. With Picmaker’s collaboration feature, you can instantly add your friends and create a team. 

Play with images, illustrations, meme captions, and add comments, resolve suggestions within Picmaker.

Step 8: Download

When you're happy with the created newly branded meme? 

Hit that Download button and instantly save your meme right to your device as a PNG or JPG.

Or you can share directly on social media platforms like Facebook, LinkedIn, or Twitter from Picmaker.

Wasn’t that simple? 

All you need to create your next viral meme is Picmaker and your creativity.

In the next section let’s see "The Top 5 Tips For Creating Viral Memes".

Top 5 Tips For Making Viral Marketing Memes In 2022

Here are a few other tidbits to help you create the kind of meme that gets all the likes and shares.

Tip 1:  Try to Jump on it Quickly

Ideally, you want to share your meme as it peaks, not when it’s already made its rounds.

Because once interest has died down, you may not get the traction you want from your audience.

Check out what’s trending on sites where memes reign supreme (Reddit, Tumblr, Memebase, The Next Meme, Know Your Meme, YouTube, Twitter, Instagram, etc.)

Tip 2:  Make Sure It's Relatable To Your Brand

As with any marketing strategy, you want to make sure your meme feels authentic to your brand. 

The thing is, not every viral meme will be a good fit for your brand. Be selective about which memes you create and which ones you let go of.

Remember, posting content about subjects related to your brand often generates the most engagement.

Tip 3:  Follow TheMeme Basics

Keep it short and sweet and Use easy-to-read, large text. Nobody likes squinting. The best meme text is short, quippy, and relatable. You can always get creative with your image sources— You could also strike meme gold with the right pic from a free image source.

Tip 4:  Make Sure Your Meme Isn’t offensive

Brands can get themselves in hot water when they join in on the meme fun without thinking through the implications. Here are a few questions to ask before you join in. Does the meme:

  • Make fun of a particular group or community?
  • Include insults, slurs, or charged words?
  • Rely on the use of suggestive imagery or language?

If you answer "yes" to any of these questions, you may want to reconsider its use.

And The Final Tip

Tip 5:  Distribute It Mindfully

If you want your meme to catch on, Don't just stop after posting it on Facebook and Instagram. Reddit and Tumblr have historically been favorites for meme displays. So don't miss out on that.


Now that you know how memes work and how you can use them in your marketing campaign, What do you think? Will you consider using memes in your marketing stratergy? Share your thoughts in the comments below.

What are you waiting for, Go it is time for you to start creating your own memes for your business.

Happy Designing :)

Create and share your own viral memes now

Start Designing For Free

Check out the below tutorials

How To Setup A Perfect LinkedIn Profile In 2022

How To Set Up A Pinterest Business Account In 2022

How To Create Awesome Profile Pictures For Your Social Media In 2022

Recommendations that we’ve handpicked for you
Designing has never been easier

Start designing for free