Learn how to set up a smashing Pinterest Business Account in minutes.

Why Pinterest For Your Business

Pinterest has more than 400 million users at the moment.

If Pinterest is a country, it will surpass the United States and be the third-largest country in the world.

Crazy right!?

If you’re trying to use Pinterest to promote your business or your personal brand

Then give yourselves applause.

Because you’ve made the right decision 

And you’ve landed in the right place! 

Setting up your Pinterest business account is an essential part of your marketing strategy in 2022. No matter what business you’re in, you need Pinterest to reach more customers and drive massive amounts of traffic to your business.

If you’ve been struggling to set up your own Pinterest business account in 2022 or you’re looking for viral Pinterest Pin Ideas, then scroll till the end.

This tutorial serves as a complete Pinterest beginners guide where we cover the ins and outs of Pinterest that all of you need to know in 2022. It includes setting up your Pinterest Business Account to introduce you to the world’s easiest way of creating viral Pinterest Pins and driving targeted traffic and potential customers to your business success. And so much more…

Ok, let’s learn how to grow your Pinterest Business Account!

How To Set Up A Pinterest Business Account

Setting up your Pinterest account is a breeze and I’m going to show you how to do it in just a few minutes. 

For the sake of this video, I'm going to create a dummy account and show you how to set it up on Pinterest

Here’s what you need to  do: 

 Step1: Open Pinterest

GO TO https://business.pinterest.com/en.  

The link for it —- is in the description.

Upon entering, you will notice that the Pinterest business page opens up. Placed in the top right corner is the  “Sign Up” button.  You can click on it to create your own Business Account.

Step 2: Create Account

A  new window opens up, Where you can set up your business account with your email ID. You also need to create a password so that you can log in anytime you want. Make sure you mention the age and click on “Create Account”.

Step 3:  Set Up Your Business

Once you click on “Create Account” a new window will appear where you will be asked to enter the name of your business, ( You can also adjust the actual username into something that you like at a later point.) Select “yes” If you have a website and add your website details here. then you need to pick your country and the preferred language as well.

 Then You click next.

Step 4: Describe Your Business

Once you click on the “Next” button, you will be asked to enter your niche, your goals, and what you’re trying to promote on Pinterest.

 So all this information will help them deliver a better experience for the user.

After you have entered all this information, click next.

Step 5: Set Your Interest In Pinterest ADs

In the next step, you can set your preference for  Pinterest ads.

Pinterest probably collects this just for their own interests. You can say “yes I'm interested” in advertising or you can also say “you're not sure yet “ if that is something you are unclear about.

Then click “Next” 

Now that we are done with the basic setup,

Pinterest will suggest you 3 options, Which are

Mesure your AD Performance

Grow Your Audience

Showcase Your Brand

Since we have a lot of setting up to do, Let’s select  “showcase your brand” and start building your profile 

This is the place where we're going to really curate our Pinterest profile and where you can do a lot of other things.

Your username is already set, but you can change it here.

(Your username should be as close to your business name as possible. If your business name is already being used by another Pinterest user, try to alter the username by adding numbers or other characters )

 Then you need to add a few lines about your business in the “About You Section”.

(Keep the “About You” section brief, but also try to use specific keywords that are related to your product. )

You can also add your address and other details below.

Finally, scroll down to double-check if all the entered information is correct. And click save.

How To Add the Right Pinterest Profile Picture

Adding the right profile picture for your account is super important.

Your profile photo is how your audience will identify and recognize your brand. 

The recommended size for your Pinterest profile picture is 280 x 280 pixels (square format) which will be cropped and displayed as a circle.

If your profile picture isn't Professional, you could be missing out on attracting new followers, and engagement opportunities.

An awesome profile picture can help you stand apart from the crowd. 

I'm gonna show you how to use Picmaker to create an awesome profile picture for your Pinterest account.

The following steps will allow you to create a profile picture that will get you noticed on Pinterest. 

Step 1:Open Picmaker

Open a new page in your browser, go to www.picmaker.com .If you’re an existing user, log into your account. If you’re a new user, click on the ‘sign up button and register to Picmaker for free.

Now we are on the Picmaker dashboard. It’s an easy drag-and-drop graphic design tool that’s amazingly easy to use to create professional-looking images. It has more than 10,000+ gradients and filter effects that you can use to create your profile picture.

 Step 2 - Choose a template

The recommended size for your  Pinterest profile picture is 280 x 280 pixels. Select a custom template with the mentioned dimension to get started.

Step 3: Upload Your Photo

The next thing you need to do is to upload your picture to Picmaker. Upload one of your coolest photos in a JPG or PNG format. 

Step 4: Edit the photo

 Select the uploaded photo and Drag it onto the slide, You can crop the picture by selecting the ‘crop’ option on the toolbar. You can also Add cool filters to enhance your picture. 

Play around with all the effects until you get the right effect for your picture.

Note: If you make a mistake or add something you don’t like, don’t worry – you can always use the undo button at the top. 

It’s that easy. 

Step5: Remove Background

Removing your background will make your profile picture incredibly awesome.

And you can do it without ever leaving Picmaker.

Here’s how you do it

Select the Picture, Go to effects, and from the drop-down, select the ‘Background Remover’ button.

Our AI-based algorithms will identify and automatically remove the background from your picture.

For better results, upload high-quality, contrast photos of yourself with good lighting, and make sure your headshot is not cut by image boundaries.

Step 6: Add an outline

If removing backgrounds made it better

Adding an outline will make your profile picture excellent.

Select your picture. 

And on the Photo Toolbar that appears on the top, select Effects. From the drop-down click on Stickerify. Now it opens up a new tab, where you can adjust the width/thickness of the border by dragging the slider. 

Please Note: Note that ‘Stickerify’ is a paid feature in Picmaker.

Step 7: Pick The Right BG

In Picmaker’s library, you’ll find tons of gradients to deck out your design. Click any gradient to use it on your design.. From this sidebar, you can select and change the background.

Step 8: Download

When you’re happy with the image you have created, download the finished image and save it to your desktop or to a folder.

You can download your designs in  JPG, PNG or PDF format.

Then, Go to Pinterest and upload your created profile picture.

After you’ve inserted all of the information you can, click on “Save”.

And voila! Your Pinterest business account is all set. You can take full advantage of Pinterest to promote your business.

How to Claim your Website on Pinterest for Business

Claiming your website might sound strange

But it’s essential if you want to maximize the amount of traffic you’re planning to send back to your website from Pinterest.

Unlike typical social ‘networks’ you can’t just enter your website URL into your profile and click save. The process is slightly more technical on Pinterest. 

But I’m here to help you achieve it quickly with the following steps.

Step 1: Log Into Pinterest

Make sure that you have a business account with Pinterest before doing this because it’s mandatory to claim your website on Pinterest. 

Step 2: Go To Settings and  Click ‘claim’

Navigate to the settings bar and click the ‘claim’ button. The new window will show you the button to claim your website. All you need to do is click on the claim button.

Step 3: Copy The Code

Pinterest will generate a piece of code that is unique to you. This is called an HTML tag and will enable you to claim your website. Pinterest will ‘read’ this code to trace it back to your account. Click the ‘copy’ button to copy this code to your clipboard.

Step 4: Paste It To Your Website Html

Head to the back end of your website and paste the code (called a tag) - into the head section of your index.html file. The exact instructions for this will vary depending on your website host, but it is very simple. 

Step 5: Click ‘Verify’ On Pinterest

Once you’ve added the code, navigate back to the Pinterest page, and click ‘Continue’.  In the next window, add your website URL and click ‘Verify’. Pinterest will read the data on your website in order to find the individualized tag, and it will recognize your claim. 

See, that was pretty easy, right?

YaaY!! We have successfully claimed the website for your Pinterest Business Account.

How To Create  Pinterest Pins

Now that we are on Picmaker's Dashboard, I’ll take you through the exact steps to creating viral Pinterest pins with minimal effort.

Use the search bar to find prebuilt popular preset size options for all your social media graphics and choose Pinterest Pin. 

Picmaker’s Pinterest Pin templates have strong designs that will stand out on Pinterest. Remember, if you don’t catch their attention, you can’t get their clicks.

So as you can see, there're tons of template options with different combinations of fonts, colors, and backgrounds.

Scroll through our endless Pinterest Pin templates until you find one that matches your vision.

All these templates have been created by our excellent design team to ensure that there are a high number of clicks as well as conversions on your pins.

 Pick a Pin template design and Start with a template, but don’t just stop there.

Customize your Pinterest pins by adding your own photos, your logo, text, fonts and brand colors.

You can Discover tons of images, icons, and backgrounds in our asset libraries to add to your design.

And that’s it! Now you have a beautiful, branded Pin.

Use the Download button at the top right to download your finished design to your device.

In the next section let's see how to publish the created pins.

We have 

set up your business account, 

Added a professional profile picture

claimed your website 

And created stunning pins using Picmaker

The final step is to start uploading your pins to your Pinterest account!

I am going to show you how you can upload your PIN to your Pinterest account, along with some best practices. 

How To Publish Pinterest Pins

How to it's here for you

On the top left corner of the Pinterest window, click create, In the drop-down menu that opens up, click on create pin

This will take you to a window where you can upload your pins, and add your title, description as well as destination URL

Step 1: Upload Pin

 This section on the left side is the photo upload window. You can Drag and drop your picture or you can also click to upload your picture.. Clicking on it prompts a File Explorer (Windows) or Finder (Mac) window to open.

Select the photo you want to upload to Pinterest. 

Then click on “Open”. This will upload your photo to Pinterest.

Step 2:  Add Your Title

The title is where you should use keywords or any hashtags that will help others find your pin on Pinterest. 

Make sure you give a catchy headline for the Pins that you’re promoting here. 

Step 3; Enter a description.

Write a few lines about your pin describing what it’s about, along with any additional information. Your description will motivate the users to click through and eventually increase the traffic to your website. The limit for the description is 500 characters with a minimum limit of 100 characters.

Step 4: Add alt text

Although this step is not mandatory, adding alt text gives better discoverability for your pins.  Add a short sentence to explain what your pin is about.

Please ensure your alt text is keyword-friendly.

Step 5: Add a destination link

Your destination link is where the user will land when they click on your pin.

If your pin is about a blog, make sure you add the destination link to the blog.

If your pin is about a product, make sure you add the destination link to the product.

So it’s very important to make sure that you add the right link here. 

Double-check the link and click through and make sure it goes to the right place. 

Step 6: Create Board

From the drop-down on the top-left corner, you need to select or create a board. If this is your first pin, you'll have to create a new board. 

Click on “Create board, ”  and type in a name for it 

It’s better if the name of the board is relevant to the current pin. 

Once you’ve added the name, click on ‘Create’.

Step 7: Click Publish

You can now publish your pin or select a time and a date to schedule it for later.

A quick tip: When you use Pinterest for business, keep in mind to always include a link to your website with each pin. Adding links to pins makes it super easy for the user to find out more about that specific pin.

Conclusion

Now we have successfully created a business Pinterest account using Picmaker and have created a board and uploaded the Pins.

Now you'll be able to start seeing stats once your pin is getting interactions. And this is why you definitely need a business account for your Pinterest.

Create Viral Pins For Pinterest

Get Free Templates

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