The world is loaded with full of distractions, and you’ve got only a few seconds to catch your audience’s attention.
By taking the time to craft a good flyer copy with striking images, beautiful colors, and stylish typography you can make a great first impression - that’s less likely to be thrown away or your flyer may even be pinned.
And you know what, A well-designed flyer can do a lot for your business. It really helps you to convey an important message, promote new products or services and help your business stand out.
When creating a promotional flyer for your business You'll need to consider asking these questions:
- What makes a good flyer?
- What should a promotional flyer include?
- What makes a promotional flyer stand out?
- How to maximize the design impact of a professional flyer?
The answers to all these questions are all a part of this tutorial
Yes, In this tutorial, we’ll show you how to design an eye-catching and effective promotional flyer that grabs people’s attention, deliver key messaging, and drive real results.
The “Three Element Rule” In Flyer Design
OK, so before we get distracted with the fun design stuff, let’s understand the basic "The three-element rule" first.
To design a perfect flyer you need to have a balanced team of these three elements- one striking photo, one attention-grabbing header, and one colored element (such as the shape pattern, Gradient's used on flyer template).
Sticking to this three-element rule will always make your flyer pleasing to the eye.
Now, Let's take a look at how to design your eye-catching flyer Using Picmaker.
Step 1: Open Picmaker
First, start by opening a new page in your browser and go to www.picmaker.com to log into your account. If you’re a new user, click on the ‘Sign Up’ button to create a new account for free.
Now that we are on Picmaker's Dashboard, I’ll take you through the exact steps to create an eye-catching flyer with minimal effort.
Step 2: Choose a Template
Let’s start by choosing a flyer template.
To do that, go search for "Flyers" in the search bar to find your favorite templates.
Picmaker offers a wide range of business flyers like real estate, food, fashion, automobiles, health, and a lot more to choose from, which comes in handy to convert your idea into a finished flyer without any trouble.
Alternatively, you can also design everything from scratch. Picmaker has an enormous image library with 1M+ icons, photos, illustrations, and hundreds of fonts to decide the look of your flyer.
For this instance, Let's create a Promotional flyer for your Restaurant business.
When it comes to designing a flyer, they can often take different sizes and orientations. However, Picmaker premade templates take care of the dimensions and proportions to give the flyer a professional outlook.
Standard flyer ( 210 * 297 mm ) is the most popular and common flyer dimension used at Picmaker. If you want, you can resize the flyer design to any custom size as well via our Resize button. Which we will look at later section.
Okay, Now it’s time to start thinking about how you want to layout your restaurant promotional flyer design. The best thing is choosing a template that fits the tone and style of what you’re trying to promote.
So let's search and choose a template that matches your restaurant business.
okay, let's Pick this template and Start Designing
Step 3: Customize
Now, you already have selected our template.
All you need to do is customize your flyer template by updating the product image, background, key message and adding your brand’s colors , fonts and other branding elements.
If you need a bit of creativity, you can always use our MAD button to get hundreds of design suggestions in an instant.
On the left-hand side of your screen, you'll see a menu with several edit options. You have elements, texts, background, and uploads. This is where you discover tons of images, icons, and backgrounds in our asset libraries and add it to your design.
Remember, When designing flyer, Be sure to match the flyer to the theme of your brand.
Step 4: Add Compelling Images
The first step and most important element of designing a flyer is choosing the right images.
Yes! The quality of the images you use is very important. Bad Images can make your flyer look amateurish, so choose images carefully.
In this instance,
We are promoting your restaurant business, so let's select a high-quality product image that is relevant. It might seem like simple common sense, but giving the reader a visual aspect to go with a text item will help your flyer to convert sales much more easily.
If you’re using your own photos, make sure they’re high quality and relevant to your product. If you’re using stock photos, be sure to select images that are professional and of good quality.
To upload your own photo, Navigate to the left-hand sidebar and upload an image from your computer. Once uploaded, your image will appear in your files library.
Then you can then drag and drop your image onto your slides.
If needed you can use our AI based background remover and Stickerify feature to convert your picture into a sticker.
Also make sure that the images you use are properly sized and placed on the flyer. If your flyer is too cluttered, it will be difficult for people to read.
Step 5: Craft Your Message
The next step in designing a promotional flyer is coming up with an engaging and compelling headline.
Keep your copy short and to the point. Avoid making the flyer design too wordy. Remember that you only have a couple of seconds to grab the attention of your target audience.
In this instance,
When it comes to a promotional flyer, make sure you get the audience’s attention as effectively as possible.
Let's not clutter our Restaurant Promotion Flyer with too much text. Click on the text tab to change the text content, and Make your offering even more exciting by using some action words.
Make the deal you’re offering bold and to the point.
This is an eye-catching headline that will draw readers in to find out more.
Step 6: Add Right Font Style
A great image and catchy title will look better if you use the right font style and size.
The font you select should be easy to read and legible from a distance. You’ll also want to make sure that the font fits with the overall theme.
For this instance,
As you’re designing a flyer for a restaurant business, you might want to use a bold and edgy font. Getting too creative when it comes to fonts may not be a good idea.
However, Try mixing things up by using different fonts for your headlines, subheadings, and body text.
For a more cohesive look, don't use more than two fonts throughout your flyer.
Now, Let's also align the text in a way that is easy to read and pleasing to the eye.
Step 7: Add Colors
Once you’ve selected the perfect font, it’s time to start thinking about colors.
We're looking to advertise our restaurant business, We simply can’t afford to be dull at all! Great energy is what makes a good flyer.
But, Colors can make or break your flyer design. Using too many colors can be overwhelming, and using the wrong colors can make your flyer look unprofessional.
In this case, For our restaurant promotional flyer design we can use a palette of complementary bold tones, like the hot red, sunny yellows, and dark green to make this a eye-catching photo flyer.
Also, let's find a subtle but active color in the added image and Use that color scheme for the elements of your flyer. So we stay consistent and avoid using too many colors
To do that, click on the element whose color you are trying to change. Next, click on the color preview pane. Now click on “Selected Color”
Once the color picker is clicked on, you will see a magnifying glass appear wherever you drag your cursor. This magnified view allows you to select the precise color that you want.
Step 8: Add Graphical Elements
Now it’s time to start filling in all of the blanks on your promotional flyer template!
One of the best ways to make sure that your promotional flyer catches attention is by using eye-catching graphics and visuals.
To do that, Navigate to the objects menu and click the Search button to explore our extensive Graphics Library.
You can drag and drop any graphics onto your image from here.
You can also easily change the color of your graphics and make them sync with your design.
You’ll also want to make sure that your design has enough open space—often called negative space in design theory. This will help break up all of the text on the page and give people a better idea about what you’re promoting.
Step 9: Include a Call-To-Action
Once you're done with your design, all that's left is to maximize the flyer impact.
So to drive real results your flyer should have a call to action and make sure that your call to action is as prominent as possible and that your flyer’s copy drives people to it.
This is a statement that tells the reader what you want them to do, such as “call now” or “visit our website.” Without a CTA, your flyer will be ineffective.
Be clear about how you want them to interact with you. So Make contact details and other essential information like website or location instantly accessible.
Step 10 : Add Branding Elements
The next and most important step is to include your logo and brand name. This will help people to remember your business and what you offer. Make sure your logo is placed prominently on the flyer, and that it is easy to read.
Step 11: Collaborate & Review
Now your promotional flyer is almost ready, the next step is to review them.
Having more than one person to review the final design helps you measure which elements of the flyers look the best and what needs to be retouched.
This is where the Picmaker's collaboration feature helps out, With Picmaker’s collaboration feature, you can instantly add your colleagues and create a team.
Here you can add comments, and resolve suggestions within Picmaker.
This ensures that chosen colors look crisp, the text is readable and the design ideas you implemented are good.
Your brand reputation is more important than the deadline for your flyers. So take your time to finalize one.
Step 12: Download
When you're happy with the created Flyer.
Hit that Download button and instantly save your flyer right to your device as a PNG or JPG.
Or you can share directly on social media platforms like Facebook, LinkedIn, or Twitter from Picmaker.
So, now you know how to design and include the key elements in your promotional flyer design. But if you really want to maximize the effectiveness of your flyer designs, there are a few additional tips you’ll want to keep in mind
Top 6 Tips To Maximize The Flyer Impact
Tip 1: Design with your audience in mind
If you want your flyer design to be successful, you need to think about who you’re designing it for. The point is, that you need to have a clear idea of your audience—and then keep that audience in mind as you’re designing your flyer.
Tip 2: Keep it simple
It can be tempting to overcomplicate your design. But blank space can be your friend.
Tip 3: Focus on one key message.
If you try to communicate too much with one flyer, all your messaging will get lost in the shuffle. Focus on one key message per flyer; the less you try to communicate, the easier your message will be to get across.
Tip 4: Make sure your flyer design is on-brand.
When you’re designing your flyer, make sure it uses all your branding elements—like your logo, color palette, and brand fonts—so that the end design is something your audience will easily link to your brand.
Tip 5: Look for ways to repurpose your flyer.
Obviously, you’re going to use your final design as a flyer. But don’t stop there! There are tons of different ways you can repurpose your flyer design, including as a social media post, through email marketing—you can even pop it on your website! The point is, that if you can find a way to tie them into your digital strategy, you can double their impact.
Tip 6: Use a template
The best tip for maximizing your flyer design is to use our pre-made templates. Using our pre-designed template will give you an incredible end result—but save a ton of time and hassle in the process.
By following these 6 simple tips, you’ll be well on your way to designing an eye-catching flyer that will get people excited about it
That’s it! Now you know creating a flyer with Picmaker is as easy as pie!
You’re all set to design the perfect business flyer with Picmaker.
We hope his step-by-step guide will help you design flyers that are eye-catching, attention-grabbing, and leave a lasting impression on the reader.
So, What do you think? A good flyer attractively contains important and useful information. do you use for your business? Have any more top design and advertising tips for flyers? We'd love to hear about them in the comments below!