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15 Instagram Carousel Templates For Educational, Informational, Motivational And Promotional Content

Suhith Kumar RN - June 7, 2022 - Leave your thoughts.

We get it: driving Instagram engagement can, from time to time, become challenging. Even if you know your target audience, their pain points, and your content is designed to engage them.

Your content is funny, inspirational, thought-provoking, or helpful for your audience. Yet, you don’t see them engaging with your content. They scroll past it. At times (sadly, for you), even without a glance.

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According to Instagram, the following types of content are disliked by users:

  • Clickbait content
  • Content that contains engagement bait
  • Content promoting contests or giveaways

So to stay on the right side of the algorithm and your audience, your content shouldn’t be characterized as such, even as you try to accomplish your branding and marketing goals.

What can you do?

Experimenting with different content formats is worth a try.

Instagram carousel is one form of content that’s consistently produced good results for marketers. It is, not to mention, also one of the most engaging and popular on the platform.

Carousels are especially effective for Insta pages with less than 5,000 followers and those with more than 100,000. According to data, the engagement rate for carousels is 4.90 percent in the case of the former and 1.40 percent for the latter. These numbers are in comparison to the engagement rate for videos and images shared on the platform.

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Essentially, for Instagram to reward you with higher engagement rates, your audience must connect with your content. It's a win-win if they find your content helpful and re-share it with their followers and friends. A well-designed carousel draws and retains your audience’s attention, which leads to better user engagement and Instagram rewarding your content with higher placement.

In this article, we present you with 15 free editable Instagram carousel templates for educational, motivational, informational, and promotional content.

1

Educational

Following is a collection of educational Instagram carousel templates designed to educate your audience on a topic.

covid-19 Instagram carousel
Use this Instagram Carousel

Use this seven-slide customizable carousel to spread awareness about Covid-19 prevention measures. Any brand can publish this carousel content to drive awareness and establish social responsibility. You should include your brand logo and tagline (if any) before use.

interest size guide carousel
Use this Carousel template

Content creators and marketers can use this 10-slide customizable template to educate their audience about Pinterest sizes on Instagram and establish authority in their domain or area of expertise. The slides include content about Pin size, profile photo, cover photo, Collections Pins, Story Pins, and ads and carousels. A recap slide is included as part of the carousel template.

4 Ps of marketing
Use this Carousel template

Digital marketers, marketing gurus, and marketing course providers can use this 10-slide editable Instagram Carousel to engage and educate their audience on the topic of marketing. The slides contain a URL slot and a hashtag that can be customized. The carousel’s final slide is “tag a marketer friend”, which is designed to expand your content’s reach with audiences other than your Instagram followers.

Social Post In Simple Steps Instagram Carousel Template

social media post tips insta carousel
Use this Carousel template

If your brand’s target audience includes online marketing managers and social media marketers, then this template is designed to educate and engage them. It’s a 10-slide customizable carousel that explains the step-by-step process of designing a social media post and sharing it on a channel. The template includes customizable slots for a URL and a hashtag.

roasted turkey thanksgiving recipe
Use this Carousel template

This is a seven-slide customizable carousel template designed to help chefs and culinary experts share the roast turkey recipe. It’d especially be a timely post on Thanksgiving, the occasion’s popular meal.  The carousel includes the ingredients, the preparation and cooking process, and the right way to serve it.

watercolor painting techniques
Use this Carousel template

Painters and artists can use this five-slide customizable Instagram carousel to share watercolor techniques with their audience. The design is minimalist and the carousel contains four watercolor techniques that people can employ to create a stunning piece of painting.

how to make youtube thumbnail ig carousel
Use this Carousel template

Thumbnails are a key driver of video views: the better the thumbnail, the higher the views on a video. This customizable Instagram carousel is designed to help brands and graphic designers educate their audience about creating effective YouTube thumbnails. It’s a 10-slide template that has a customizable URL slot and hashtag. A comprehensive YouTube thumbnail guide will establish your brand as an authority and drive bookmarks, shares, likes, and more.

2

Motivational

Use the following motivational carousel templates to motivate and inspire your audience and drive brand awareness on Instagram.

Monday motivation template
Use this Carousel template

This is a 10-slide customizable carousel on the theme of “Monday motivation”. Use the template to inspire your Instagram followers and drive brand awareness and recall. Use the hashtag #MondayMotivation along with the carousel to drive more visibility.

best books to read
Use this Carousel template

People love books and chances are that your followers are probably searching for new books to read. Use this editable Instagram carousel template to suggest books for your audience, especially books designed to motivate and inspire people. This is a six-slide carousel that you can use to include up to five books. Suggesting books to read is also a great way to drive Instagram engagement in the form of comments and reshares.

Christmas spirit ig carousel
Use this Carousel template

This is a Christmas-themed carousel that offers ideas for people to enjoy the occasion and spread festive cheer. It’s a six-slide customizable template that brands can use to drive engagement, brand awareness, and more.

3

Informational

The following templates are designed to inform and share knowledge with your Instagram audience.

facts about julius caesar
Use this Carousel template

This is a six-slide customizable carousel template that contains facts about Julius Caesar. Facts aren’t always discoverable, which is the reason an informational carousel template like this is of interest to your Instagram audience. It also helps drive engagement and gain new audiences as you generate more shares and comments.

things to do in bali instagram
Use this Carousel template

Travel companies and tour guides can use this customizable Instagram carousel to drive inquiries, hotel stays, and travel bookings. It’s a 10-slide carousel that comes with a URL slot, which you can customize with the address of your brand website. You can also include your brand logo and tagline to add more credibility to your content.

places to visit in australia instagram
Use this Carousel template

Here’s a template designed to help travel companies promote Australia travel packages and drive inquiries and bookings. It’s a seven-slide customizable Instagram carousel covering all the major attractions Down Under. It comes with a customizable URL slot, while you can add your brand logo and tagline before use.

4

Promotional

The following carousel templates are designed to help brands promote their products and services on Instagram and drive sales.

cakes and bakeries promotional ad
Use this Carousel template

Confectioneries and bakeries can use this six-slide customizable carousel to drive sales. You should include the shop address and contact details to enable customers to place orders. The product slides come with a customizable call-to-action and URL slot.

cakes and bakeries promotional ad
Use this Carousel template

Use this customizable Instagram carousel to promote end-of-season sales and achieve your business goals. It’s a five-slide carousel that’s minimalist and comes with a customizable URL slot at the end. You might want to include the dates when the offer will be live, along with your shop logo and tagline.

Summary

Instagram carousels make for great social media content. Brands can harness carousels to educate, inform, and motivate their audiences while achieving their marketing and business goals. Picmaker’s large library helps you create myriad variations of Instagram carousels. They don’t just occupy space on your social media calendar but also build trust and authority for your brand.

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