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15 Facebook Cover Templates That'll Liven Up Your Niche Business Page

The saying “a picture is worth a thousand words” is true for your Facebook cover image.

It is a valuable piece of social media real estate and is often the first visual element people look at when they visit your page. You need it to make a great first (and long-lasting) impression. 

WATCH: How To Create Awesome Profile Pictures For Your Social Media In 2022

Whatever your business and the goal you aim to accomplish (drive brand awareness, generate leads, or close sales), your Facebook cover photo (also known as the Facebook banner) is a key driver of success.

Think of your Facebook cover as a canvas. You have the freedom to showcase the authentic, creative, potentially less-known side of your business.

In addition, the space can be harnessed to:

  • Exhibit your latest product or service updates
  • Display your business slogan or tagline
  • Display a customer testimonial
  • Showcase anything that drives audience engagement and is memorable

Facebook cover videos (with a length of 20-90 seconds) is another option to make your business page attention-grabbing and engaging. The caveat is that cover videos look better on desktops than on mobile devices, where they display as a thumbnail and don’t autoplay.

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Facebook Cover Templates For Businesses In 2022

Picmaker’s library is replete with customizable, ready-to-use templates for businesses across industries and niches.

LEARN: How To Get Started On Picmaker?

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For Beauty & Cosmetics

If you’re in the beauty and cosmetics niche, the following templates can help you drive inquiries, leads, and more.

Pink Vegan Cruelty Free Beauty Products Illustrated Facebook Cover Template

If you sell vegan, cruelty-free beauty products, then this free customizable template is designed for you. In addition to the existing copy, you should include your brand logo, contact information, and working hours before use.

Thibault Cosmetics Illustrated Fb Cover Template

Cosmetics and beauty products shop owners can use this template to drive store visits and sales. The design is minimalist, but the template offers enough scope to include your brand logo, tagline (if any), store address, contact information, shop working hours, and more to drive your desired outcome.

Woman With Blonde Hair Secrets To Silky Hair Facebook Cover Template

If you run a salon, you are a makeup artist offering hairstyling services, or a makeup professional with a YouTube channel or a website, then this template is for you. The caption and image convey a clear message and entice people to know the “secrets” to getting silky and shiny hair. You should include relevant information to drive inquiries, visits, and more based on your services or digital assets.

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For Retail Shop Owners

The following templates can be used to drive sales, store visits, and generate demand for retail products.

White And Green Christmas Sale Facebook Cover Template

Retail shop owners announcing a festive sale on Christmas eve can use this template to attract customers and drive sales. The template design and copy complement each other and you don’t need to customize it much before use.

White Sneaker New Arrivals Facebook Cover Template

Footwear shops can use this customizable template to announce the release of new collections of sneakers, shoes, and more. The template copy and design complement each other and need little customization before use.

Green Leaves Independence Day Sale Facebook Cover Template

Here’s another customizable sale announcement template that can help retailers drive sales. During customization, you might want to include the products that are part of the Independence Day sale. Include your brand logo, too.

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Inspirational Quotes

Use the following templates to engage and inspire your page's followers.

Sunrise It Is A Beautiful Day Facebook Cover Template

Brands and individual content creators can use this Facebook cover template to inspire and engage their target audience. The quote along with the sunrise backdrop stimulates and encourages people to pursue their dreams.

Man Running On Treadmill Gym Ad Facebook Cover Template

Gyms and fitness centers can use this customizable Facebook cover to engage their target customers and remind them to get back on the treadmill or hit the gym to stay fit and healthy. Customize the URL and include your brand identity to make it recognizable.

Nature Dream Has No Expiration Date Facebook Cover Template

Here’s another motivational Facebook cover template designed to encourage people to chase their dreams. The quote is a reinforcement that dreams can be pursued at any time.

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Hospitality

Hotels and restaurants can use the following templates to drive bookings and stay on top of their customers’ minds.

Black Eastaughffe Luxury Hotel And Spa Facebook Cover Template

Use this customizable template to announce tariff offers to drive hotel and party hall bookings from customers. The template contains placeholders for three photos and its color scheme is impactful to drive people to take action.

Black Background Luxury Spa And Hotel Facebook Cover Template

Here’s another customizable Facebook cover template that you can use to promote hotel and restaurant offers. This template is especially suitable for luxury hotels with spas that allow guests to bring their pets along.

Glass Of Alcohol Barneys Beer Facebook Cover Template

Bars and pubs can use this free customizable template to announce happy hours and special offers. The template doesn’t require much customization before use.

Sea Waves Bali And Its Bewitching Beaches Facebook Cover Template

Travel and tourism companies can use this Facebook cover template to announce Bali travel packages. In addition to the existing copy, it’s necessary to include package details such as the duration of stay in Bali, the package cost, offers (if any), and more.

Mountains Solo Travel Facebook Cover Template

Travel companies that want to advertise camping and trekking packages can use this customizable template to drive inquiries and bookings. Here too, it’s essential to include details about the location, duration of stay, and package cost.

Red Best Food In Town Facebook Cover Template

Restaurants and food outlets can use this design template to announce food offers and drive table bookings and takeaways. The copy includes all the essential information to attract food lovers to visit your restaurant.

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Conclusion

Facebook cover images can help businesses drive campaign goals such as audience engagement, leads, and sales, and create a long-lasting impression. Versatility is one of its key advantages. Also, it can be changed frequently to keep the page fresh and dynamic. Picmaker’s customizable templates offer the fastest solution to create visually-appealing Facebook covers for a wide range of businesses across industries. You can choose from a wide range of templates and create a beautiful cover design in minutes.

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