Informing people about an upcoming company event, a birthday bash, a naming ceremony, or any occasion that you plan to invite people to – is easier, more efficient, and may even be considered attractive. Courtesy of the Facebook event cover. It’s easier, too, for the invited guests to RSVP, gather information, and stay on top […]

We get it: driving Instagram engagement can, from time to time, become challenging. Even if you know your target audience, their pain points, and your content is designed to engage them. Your content is funny, inspirational, thought-provoking, or helpful for your audience. Yet, you don’t see them engaging with your content. They scroll past it. […]

Instagrammers love Instagram Stories. Whether that’s creating one of their own or consuming a Story of their friends, family, or favorite brands. When it comes to Instagram Story, two pieces of data stand out in particular. Number one: 70 percent of Instagram users consume IG Stories daily. And, 25 percent of Millennials and Gen-Z use […]

Driving engagement on your Facebook posts can be challenging. Even if your social media marketing budget is high and you have a dedicated team of social media marketers creating and posting content on Facebook, engagement might be elusive. That is even before we consider the steady decline in organic Facebook engagement rate in the last […]

If you’re an ecommerce business, you know that your marketing campaign is the difference between success and failure. But with so many options out there, how do you know which one to choose?