Did you know that Instagram has over a billion users and approximately 85% of Instagram’s users post stories daily. 

Instagram Stories is the most used feature within the platform and presents a very unique.

opportunity for your brand to engage with a larger audience, promote new products, and increase your brand’s awareness.

So if you’re not using this feature as part of your brand’s social media strategy, you’re potentially missing out on a wonderful opportunity.

But but but, we understand that creating awesome  IG stories from scratch is a daunting task, especially if you have to do it consistently . 

So we went ahead and created this video to showcase the top 7 Engaging Instagram Story Ideas For Business in 2022.

If you're super new to design, Watch the below video till the end to see all the story ideas and use them for your brand. We have shown you the easiest way of creating these stories for Instagram.

Know The Recommended Instagram Story Template Size!

Before you create your own Instagram story template, you need to know the perfect dimensions for it.

The recommended size for your Instagram Stories are 1080 pixels by 1920 pixels.

For best results, your Instagram Story should have an aspect ratio of 9:16, and a minimum width of 500px.

With that basic info out of the way, let’s look at the Instagram story templates.

Engaging Story Ideas:

Story Ideas For Business

When it comes to modern-day visual storytelling, Instagram still reigns as supreme.

Here are the  7 cool Instagram Story ideas to help your profile stand out from the rest.

Instagram Story Idea #1 : This or That Instagram Story Templates

When it comes to a “This or That” Instagram story templates, the options are virtually endless!

These templates are a great way to help you understand your audience better  – and vice versa! 

This is essentially a virtual version of a ‘get to know you’ game that the whole world can join in on! 

It’s the perfect chance to have a bit of fun with your followers.

This or That’ Instagram Story Templates pit a series of different choices against each other and urges your followers to pick from them.

To get the highest amount of engagement, we recommend placing a blank template in your story and asking your followers to fill out their own version. You can then ask your followers to add it to their stories and tag you in it,  so you can see their answers. 

You can use this opportunity to start building relationships with your followers based on their answers. If you find something interesting you can send them a DM and start a conversation relating to it.

Want to create your own "This or That Templates"? 

Well, We’ve got some good news for you. You can use Picmaker to effectively create your own This or That templates!

Instagram Story Idea #2 : Quote Template

Who doesn't love a motivational or inspirational quote?

I love quotes because they are shareable and can garner a lot of engagement.

Quotes can be of many types like




Or even related to your business.

You can always search the web for quote ideas.  Once you find something that fits your brand, note it down in a digital or physical notebook.

When it comes to  Instagram Story ideas, quotes are a no-brainer to share from time to time.

You can easily create and 

Share a quote from a leader or influencer in your industry

Share a funny quote that your audience will relate to.

Or share a quote from you or your team. 

It can be a great way to keep your account active when you might not have anything to say.

Instagram Story Idea #3: Client Reviews and Testimonials

Sharing testimonials or reviews of your product is an excellent way to build trust and goodwill for your business.

Great testimonials and reviews convey a lot of social proof. They are proof that your businesses, products or services are genuinely awesome.

But why is this important?

Because people want to buy from or work with businesses which are great and trustworthy.


Whether it’s screenshots of reviews, snippets of emails with kind words or even video testimonials… share them on your IG story.

Here are some Instagram Story Ideas for sharing testimonials:

  • Share testimonials from your current clients or customers
  • Ask Your clients to share a win or benefit they have had from your product or service.
  • You can also ask your customers for video testimonials and share them on your story.

 A word of caution though: It’s always better to ask your customer’s permission before you share their reviews and testimonials on social media.

Instagram Story Idea #4: Sales and Discount templates

Promoting your product or service through Instagram Stories is a great way to convert your followers into customers.

  It allows you to market to your existing followers without having to shell out cash for ads.

Since each story only lasts for 24 hours by default, it’s a great place to make announcements about offers for a limited time.

By announcing all your sweet deals on your Instagram stories, you can increase your followers count significantly.

But how, you ask?

Because people don’t want to miss out on offers they can’t get anywhere else. 

Instagram Story Idea #5: Poll or Quiz Story Templates

Like this or that templates, polls are another way to understand your followers and have some light hearted fun with them.

Instagram has a series of engaging Story Stickers that you can use to hold polls or quizzes.

You can also add a photo or video with a quiz sticker and it instantly becomes a standalone post!

Here are some Instagram story ideas for quizzes and polls.

  • Ask your audience a fun question to test their knowledge on a related subject
  • Use a quiz or poll to get feedback on a product or idea 
  • Ask people to rate something in a fun way.

Try out these poll or quiz templates to get high engagement rates on your next Instagram Story.

Instagram Story Idea #6: Question & Answer Story Templates

Asking questions is one of the best ways to engage with your followers on Instagram.

Increase your engagement by asking your audience questions that relate to your business. 

It’s easy to ask a question  with a question sticker, along with the text “ask me anything”. This way, your audience can interact with your Instagram Story and you can solidify your brand as an authority in your industry.

Asking questions is also a great way to get tons of content and business ideas.

It’s a win-win for you and your followers.

Instagram Story Idea #7: Bingo Board Templates

Bingo boards are the latest in an array of viral Instagram trends.

Instagram Bingo templates are a fun way to help your audience relive their memories.

A custom bingo template can be a great way to engage your audience and get exposure for your account through virality..

Your followers can use the shared  Bingo template image as the base for their Instagram Story, then tick off each item while trying to form BINGO. 

They can also tag other friends to challenge them and post the board on their Story. 

By adding your brand mentions,  you can bring back more people to your profile and increase your followers.

How to Create a cool Instagram Story (In Minutes)

The key to having a successful Instagram account is consistently posting high-quality Instagram stories. 

But how do you do it consistently without burning out?

Let me introduce you to Picmaker, a free DIY graphic design tool with tons of free Instagram story templates. This also includes tons of examples for the top 7 templates we’ve mentioned above.

Use our free templates and create wow-worthy stories in minutes

, not hours.

You have a dedicated brand kit that allows you to store your color palette, logos, brand

images and fonts in one place. There’s also a handy collaboration feature that allows you to share your designs with your teammates before going LIVE.

Start Using These Instagram Story Ideas Today


With the ever-changing Instagram algorithm, coming up with fresh Instagram story ideas can be a challenge. We hope these 7 Instagram story ideas offer you some inspiration for your brand. 

If you’re looking for even more inspiration, check out some of our free Instagram story templates on Picmaker

Now go and kill it on Instagram!

Create Instagram stories that strike a chord with your audience

Get Access To Free Templates

Also, checkout our other tutorials

How to create Instagram posts that skyrocket your engagement?

How to Create an Instagram Story That Engages Your Audience

How to Design Instagram Quotes in 2 Minutes

Recommendations that we’ve handpicked for you
Designing has never been easier

Start designing for free