The saying “a picture is worth a thousand words” is true for your Facebook cover image. It is a valuable piece of social media real estate and is often the first visual element people look at when they visit your page. You need it to make a great first (and long-lasting) impression.  WATCH: How To […]

Stories were a Snapchat feature introduced in 2013. It allowed users to publish a series of ‘Snaps’ that were active and viewable for 24 hours.  Stories have since widely been adopted by other social media platforms, including Facebook, the world’s largest social network with 2.9 billion monthly active users (MAU). According to Facebook, “With Facebook […]

Driving engagement on your Facebook posts can be challenging. Even if your social media marketing budget is high and you have a dedicated team of social media marketers creating and posting content on Facebook, engagement might be elusive. That is even before we consider the steady decline in organic Facebook engagement rate in the last […]