2.56 billion users. That’s how many people you can potentially reach with YouTube video ads. YouTube is a goldmine for businesses and marketers to build brand awareness, scale traffic numbers, and maximize conversions. So, if you want to kick-start your first YouTube ad campaign or re-launch your previous ones, there’s no better time than now. […]

Recruitment in 2022 is a challenge of many sorts for talent acquisition. Shifting candidate expectations and pandemic-related challenges have accentuated the need for recruiters to be adaptable to keep up with evolving job market trends. Not to mention, the need for process efficiency, which increasingly dictates the course of hiring the right talent for the […]

An abridged version of this article first appeared here. Facebook is the biggest social media platform with approximately 2.89 billion monthly active users worldwide. Even so, it may not always be the first-choice channel for advertising for B2B brands. It was and remains, primarily, a platform for people to share their life’s experiences and moments, […]

Lucy Jackson is a recent graduate of Salford University in England where she majored in graphic design. She is clear about where her interests lie. And, while still early in her journey as a designer and content producer, Lucy already boasts a wealth of knowledge in her field, including the key aspects of designing a […]

According to data, the likelihood of people remembering a brand they see in print is 70 percent more than when they notice one online. It strengthens the argument that even in today’s digitally-driven world, print advertisement such as through posters remains an effective way to reach a target audience. Poster advertising enables advertisers and marketers […]