{"id":10841,"date":"2022-06-23T09:04:06","date_gmt":"2022-06-23T09:04:06","guid":{"rendered":"https:\/\/www.picmaker.com\/tutorials\/?p=10841"},"modified":"2022-06-23T09:12:46","modified_gmt":"2022-06-23T09:12:46","slug":"how-brands-use-colors-to-influence","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/tutorials\/how-brands-use-colors-to-influence\/","title":{"rendered":"How brands use colors to influence?"},"content":{"rendered":"\n<iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/NPLXY9Chnww\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>Do you know why Netflix\u2019s logo is in red?<\/p>\n\n\n\n<p>Do you know that Coca-Cola designed its own font?<\/p>\n\n\n\n<p>Have you ever noticed that alignment makes a big difference in your design?<\/p>\n\n\n\n<p>In this tutorial, we are going to dive deep into the basics of graphic design.<\/p>\n\n\n\n<p>We\u2019ll look into the most famous brands across the globe.<\/p>\n\n\n\n<p>By the end of this video, you\u2019ll know what it takes to be a pro graphic designer.<\/p>\n\n\n\n<p>So what are you waiting for?<\/p>\n\n\n\n<p>Get started now!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag0\"><strong>What is color psychology?<\/strong><\/h2>\n\n\n\n<p>Do you know why McDonald\u2019s logo is yellow?<\/p>\n\n\n\n<p>Your brain uses colors to recognize traits about products.<\/p>\n\n\n\n<p>If you want your products to stand out, choose your colors wisely.<\/p>\n\n\n\n<p>The challenge is in harnessing color psychology rightly to communicate with your buyers.<\/p>\n\n\n\n<p>You probably know the basics of colors, like red represents passion and white means cleanliness.<\/p>\n\n\n\n<p>But this is just the basics of very complex color psychology.<\/p>\n\n\n\n<p>Hi, This is Praveen from Animaker Academy.<\/p>\n\n\n\n<p>In this course, we&#8217;ll dive deep into what different colors mean, and why you should choose specific colors for your product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag1\"><strong>Blue<\/strong><\/h2>\n\n\n\n<p>Ask people their favorite color.<\/p>\n\n\n\n<p>You\u2019ll be surprised that a majority will say Blue.<\/p>\n\n\n\n<p>Why is that?<\/p>\n\n\n\n<p>When you see blue, your brain produces hormones that are calming.<\/p>\n\n\n\n<p>People use blue for their bedroom walls because it conveys a sense of calm and tranquility.<\/p>\n\n\n\n<p>That\u2019s why you\u2019d notice a lot of brands use different shades of blue in their logos and messaging.<\/p>\n\n\n\n<p>However, remember that there\u2019s a big difference between teal, corporate blue and baby blue.<\/p>\n\n\n\n<p>It means that there\u2019s a big difference between the emotions that each of those shades are going to make your customers feel.<\/p>\n\n\n\n<p>Let\u2019s see some of the brands that use blue to gain trustworthiness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag2\"><strong><em>American Express<\/em><\/strong><\/h2>\n\n\n\n<p>American Express is a multinational corporation specialized in payment card services.<\/p>\n\n\n\n<p>Let\u2019s start with its logo.<\/p>\n\n\n\n<p>As you can see, they use a combination of blue and white.<\/p>\n\n\n\n<p>While white is used as the text outline, blue is the predominant color.<\/p>\n\n\n\n<p>Let\u2019s hop on their website now.<\/p>\n\n\n\n<p>The text colors and CTAs are in blue.&nbsp;<\/p>\n\n\n\n<p>Here is an Incentivo Catalogue brochure of American Express.<\/p>\n\n\n\n<p>If you look closely, Blue is the primary color of this brochure.&nbsp;<\/p>\n\n\n\n<p>Guess what? The blue color scheme used by the brand on its digital and print products evokes reliability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag3\"><em>General Electric<\/em><\/h2>\n\n\n\n<p>General Electric is a world leader in locomotives, aviation, power, renewable energy, healthcare, venture capital.&nbsp;<\/p>\n\n\n\n<p>Huh! Is there anything that GE does not make?!<\/p>\n\n\n\n<p>The company has been around for more than 100 years.<\/p>\n\n\n\n<p>Obviously, they have built a huge global brand and long-standing values that they want to uphold.&nbsp;<\/p>\n\n\n\n<p>Just like American Express, let\u2019s start with the logo.<\/p>\n\n\n\n<p>The color scheme is blue with white.&nbsp;<\/p>\n\n\n\n<p>As blue goes well with white, most brands that use blue, also use white in the scheme.<\/p>\n\n\n\n<p>GE\u2019s website is filled with shades of blue and white from the background, CTAs, to the footer.<\/p>\n\n\n\n<p>This is a brochure from GE.<\/p>\n\n\n\n<p>Just like its website, blue is the primary color in their brochures too.&nbsp;<\/p>\n\n\n\n<p>Some of the other brands that use blue to their advantage are Paypal, IBM, Visa, and Dropbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag4\"><strong>Green<\/strong><\/h2>\n\n\n\n<p>Mother Nature has gifted us with many colors, but green is the predominant one.<\/p>\n\n\n\n<p>Green lowers blood pressure and heart rate for viewers.<\/p>\n\n\n\n<p>Now, it\u2019s easy to understand why all natural products or organizations supporting nature use green.<\/p>\n\n\n\n<p>That\u2019s not all.<\/p>\n\n\n\n<p>Many financial products and services in the US use green as their predominant brand colors.<\/p>\n\n\n\n<p>That\u2019s because the US dollar is green in color.<\/p>\n\n\n\n<p>This is why people tend to associate green with finance.<\/p>\n\n\n\n<p>Since there is a subtle connection with money and wealth, green is also used by luxury brands.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s see some of the brands that use green.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag5\"><strong><em>Tropicana<\/em><\/strong><\/h2>\n\n\n\n<p>Tropicana is a multinational fruit-based beverages company.<\/p>\n\n\n\n<p>The company always strives to position itself that its products are natural.<\/p>\n\n\n\n<p>If you look at its logo, you can witness green with a leaf on top of the letter \u201cI\u201d.<\/p>\n\n\n\n<p>Green is used in most of its product labels to convey to us at a subconscious level that Tropicana is 100% natural.<\/p>\n\n\n\n<p>So, it isn\u2019t surprising that its website is also built with green shades from header to footer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag6\"><strong><em>Quickbooks<\/em><\/strong><\/h2>\n\n\n\n<p>Staying on the green color,&nbsp; wealth management companies use the green across their products.<\/p>\n\n\n\n<p>Quickbooks is one example.<\/p>\n\n\n\n<p>It provides businesses with accounting software.<\/p>\n\n\n\n<p>If you notice their logo and website, we\u2019ve got green all over.<\/p>\n\n\n\n<p>Right from the CTA button, customer testimonials, to their header banners, we see&nbsp; green.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag7\"><strong>Purple<\/strong><\/h2>\n\n\n\n<p>Purple is not a color we see often in nature. It is mystical.<\/p>\n\n\n\n<p>For centuries, purple dye was rare and extremely expensive.<\/p>\n\n\n\n<p>It usually depicts wealth and royalty.&nbsp;<\/p>\n\n\n\n<p>However, it\u2019s still associated with fantasy and femininity.<\/p>\n\n\n\n<p>Let\u2019s see some of the brands that use purple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag8\"><strong><em>Cadbury<\/em><\/strong><\/h2>\n\n\n\n<p>I don\u2019t need to introduce you to Britain\u2019s famous confectionary brand &#8211; Cadbury.<\/p>\n\n\n\n<p>The brand maintains purple throughout its packaging. We all know that.<\/p>\n\n\n\n<p>Let\u2019s dive into its website.<\/p>\n\n\n\n<p>Purple is the only color used on the website along with white in the footer.<\/p>\n\n\n\n<p>The reason why Cadbury uses purple is not clear. Some people say that it is Queen Victoria\u2019s favorite color.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag9\"><strong><em>FedEx<\/em><\/strong><\/h2>\n\n\n\n<p>FedEx uses purple in its logo and other branding elements to show the luxurious image of the company.<\/p>\n\n\n\n<p>As you notice the critical functions of its website like rate calculator, tracking, and shipment are all branded with purple.<\/p>\n\n\n\n<p>Not just the website, they maintained this brand color throughout their packaging and logistics operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag10\"><strong>Red<\/strong><\/h2>\n\n\n\n<p>Red is tied to many basic human activities and emotions.<\/p>\n\n\n\n<p>It is vibrant and attention-grabbing.<\/p>\n\n\n\n<p>If your product radiates love, passion, and high energy, red is the best color for you.<\/p>\n\n\n\n<p>Sometimes red is connected to food as well. Many restaurants use red as their primary brand color.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag11\"><strong><em>KFC<\/em><\/strong><\/h2>\n\n\n\n<p>KFC or Kentucky Fried Chicken\u2019s&nbsp; colors found in their logo are red, beige, light tan, black and white.<\/p>\n\n\n\n<p>But, if you look closely, red is the dominant color.<\/p>\n\n\n\n<p>KFC uses this color scheme on both its digital and print products.<\/p>\n\n\n\n<p>Let\u2019s have a look at its website with which they take online food orders.<\/p>\n\n\n\n<p>If you notice, the big banner image at the top featuring the price and discounts is in red.<\/p>\n\n\n\n<p>The famous KFC bucket is also in red.<\/p>\n\n\n\n<p>The last section where they\u2019ve posted their offers and deals is in the same color.<\/p>\n\n\n\n<p>KFC knew that red makes their customers hungry.<\/p>\n\n\n\n<p>This is the psychology that connects red and food.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag12\"><strong><em>Netflix<\/em><\/strong><\/h2>\n\n\n\n<p>Have you ever noticed the red tint on Netflix amidst binging?<\/p>\n\n\n\n<p>When you think of Netflix your mind unconsciously paints your imagination with red.<\/p>\n\n\n\n<p>Since red evokes passion and energetic emotions, Netflix uses this color across its platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag13\"><strong>Yellow<\/strong><\/h2>\n\n\n\n<p>Yellow is usually associated with safety and caution. It is quickly noticeable. No wonder a lot of school buses use the yellow color to ensure the safety of kids.&nbsp;<\/p>\n\n\n\n<p>From a branding perspective, yellow evokes affordability and cheerfulness.<\/p>\n\n\n\n<p>Yellow is rare in branding.<\/p>\n\n\n\n<p>But some companies have become successful in creating a distinct visual identity with this color.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag14\"><strong><em>National Geographic<\/em><\/strong><\/h2>\n\n\n\n<p>Most of us are familiar with the National Geographic logo that features a rectangle box in yellow.<\/p>\n\n\n\n<p>The rectangle actually represents its magazine.<\/p>\n\n\n\n<p>Before hitting the TV media, National Geographic was famous for its magazines.<\/p>\n\n\n\n<p>Inspired by the trademark cover of the National Geographic magazine,the design team incorporated it as a logo in itself.<\/p>\n\n\n\n<p>The yellow in the frame itself generates a relatively strong brand recognition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag15\"><strong><em>Nikon<\/em><\/strong><\/h2>\n\n\n\n<p>Nikon is not just a camera manufacturer.&nbsp;<\/p>\n\n\n\n<p>It makes binoculars, rifle scopes, measuring instruments, and more.<\/p>\n\n\n\n<p>The yellow in its branding represents expansion and passion.<\/p>\n\n\n\n<p>The color is widely used across its logo, websites, and print documents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag16\"><strong>Orange<\/strong><\/h2>\n\n\n\n<p>Orange is a combination of yellow and red.&nbsp;<\/p>\n\n\n\n<p>It is an energetic color and invokes excitement and warmth.<\/p>\n\n\n\n<p>If your product beams happiness, don\u2019t forget to use the orange color.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag17\"><strong><em>Harley-Davidson<\/em><\/strong><\/h2>\n\n\n\n<p>Harley-Davidson is very special for die-hard bikers. Some bikers who\u2019ve owned a Harley-Davidson won\u2019t touch another motorbike in their lives!<\/p>\n\n\n\n<p>It has been in the market since the early twentieth century and is still going strong.<\/p>\n\n\n\n<p>The orange color in its logo and the shield shape gives a heroic look to the brand.<\/p>\n\n\n\n<p>Not just in the logo, the brand maintains the color in all its branding elements.<\/p>\n\n\n\n<p>If you notice the website, all the CTA buttons are in orange to maintain brand consistency.<\/p>\n\n\n\n<p>The choice of this color represents energy, cheerfulness, and activity &#8211; everything that the iconic motorbike brand stands for.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag18\"><strong><em>JBL<\/em><\/strong><\/h2>\n\n\n\n<p>JBL is a famous audio equipment manufacturer.<\/p>\n\n\n\n<p>If you are an audiophile you might have owned a JBL speaker.<\/p>\n\n\n\n<p>The company knew that music is energetic and cheerful.<\/p>\n\n\n\n<p>As we know, orange is the go-to color for that particular emotion.<\/p>\n\n\n\n<p>The logo is submerged in orange while other digital pieces like buttons on the website and banners are branded in the same color.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag19\"><strong>Pink<\/strong><\/h2>\n\n\n\n<p>Just like its primary cousin red, pink exudes youth, fun, and confidence.<\/p>\n\n\n\n<p>It can be used to show romance, and fun products.<\/p>\n\n\n\n<p>Regardless of the pink shade, it conveys femininity.<\/p>\n\n\n\n<p>They say, \u201c<em>Pink is for girls, blue is for boys.<\/em>\u201d There are some exceptions to that saying, of course.&nbsp;<\/p>\n\n\n\n<p>Most baby brands use pink to showcase innocence and playfulness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag20\"><strong><em>Barbie<\/em><\/strong><\/h2>\n\n\n\n<p>It may be a small doll but Barbie is a global icon.<\/p>\n\n\n\n<p>The doll has a history of 6 decades and it is still breaking boundaries.<\/p>\n\n\n\n<p>Being the most loved brand by kids, Barbie uses pink as its primary color.<\/p>\n\n\n\n<p>Right from the product to the branding materials, pink is everywhere in Barbie.<\/p>\n\n\n\n<p>Barbie\u2019s generous use of pink has even led to the term \u201cBarbie Pink\u201d &#8211; Now, that\u2019s what we call real branding power!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag21\"><strong><em>Cosmopolitan<\/em><\/strong><\/h2>\n\n\n\n<p>Cosmopolitan is one of the biggest women\u2019s media brands in the world.<\/p>\n\n\n\n<p>They publish a best-selling magazine&nbsp; directed mainly towards girls and women.<\/p>\n\n\n\n<p>Both the print and digital media are branded in Pink.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag22\"><strong>Black<\/strong><\/h2>\n\n\n\n<p>Black is not in the color wheel.<\/p>\n\n\n\n<p>For that particular reason, some raise questions like \u201c<em>Is black even a color?<\/em>\u201d<\/p>\n\n\n\n<p>The answer is that black neutralizes the other colors.&nbsp;<\/p>\n\n\n\n<p>It stabilizes the vibrant colors that run the risk of being overpowering.<\/p>\n\n\n\n<p>So it is considered a powerful and bold color.&nbsp;<\/p>\n\n\n\n<p>It can be associated with luxury, power, and elegance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag23\"><strong><em>Apple<\/em><\/strong><\/h2>\n\n\n\n<p>Apple is a luxury brand and many use Apple products as a status symbol.<\/p>\n\n\n\n<p>In 1998, the rainbow version of Apple logo was replaced by its monochrome twin.<\/p>\n\n\n\n<p>The black Apple icon on a white background is a symbol of quality and excellence.<\/p>\n\n\n\n<p>The same color combination is maintained across the packaging and other opportunities of branding.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag24\"><strong><em>Nike<\/em><\/strong><\/h2>\n\n\n\n<p>In Greek mythology, Nike is the winged goddess of victory.<\/p>\n\n\n\n<p>The symbol itself represents speed, movement, and power.<\/p>\n\n\n\n<p>The black color insists on the same motive to the brand.<\/p>\n\n\n\n<p>Sometimes, black and white on the logo switch based on where they are used..<\/p>\n\n\n\n<p>But both colors are an integral part of its branding.<\/p>\n\n\n\n<div class=\"cta\">\n       <div class=\"title\"> Create multiple color palettes for your brand <\/div>                        \n         <p><a href=\"https:\/\/www.picmaker.com\/features\/brand-kit\">Set up your Brand Kit<\/a><\/p>\n<\/div>\n\n\n\n<p><strong>Also watch:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-create-custom-artwork-for-your-spotify-playlists\/\"><\/a><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-create-custom-artwork-for-your-spotify-playlists\/\"><a href=\"https:\/\/www.picmaker.com\/tutorials\/7-types-of-brand-logos-and-how-to-use-them\/\">7 Types of Brand Logos and How to Use Them<\/a><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-add-brand-fonts-to-your-brand-kit\/\"><\/a><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-use-meme-marketing-for-your-business-in-2022\/\"><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-create-a-strong-brand-identity-in-your-design\/\">How to create a strong brand identity in your design?<\/a><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-be-a-pro-designer\/\"><\/a><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-setup-a-perfect-linkedin-profile-in-2022\/\"><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-add-brand-fonts-to-your-brand-kit\/\">How to add Brand Fonts to your Brand Kit<\/a><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Learn color psychology and how brands use colors to influence their audience<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":37,"featured_media":10844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[534,405],"tags":[336,458,459],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How brands use colors to influence?<\/title>\n<meta name=\"description\" content=\"Learn color psychology and how brands use colors to influence their audience\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picmaker.com\/tutorials\/how-brands-use-colors-to-influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How brands use colors to influence?\" \/>\n<meta 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