{"id":10538,"date":"2021-11-10T09:40:14","date_gmt":"2021-11-10T09:40:14","guid":{"rendered":"https:\/\/www.picmaker.com\/tutorials\/?p=10538"},"modified":"2022-06-23T09:22:37","modified_gmt":"2022-06-23T09:22:37","slug":"how-to-make-an-awesome-logo-tips-principles","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/tutorials\/how-to-make-an-awesome-logo-tips-principles\/","title":{"rendered":"How to make an awesome logo &#8211; Tips &#038; Principles"},"content":{"rendered":"\n<iframe loading=\"lazy\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/TCxsfL0eTmI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>A good logo must create a good impression and kindle curiosity in the audience.<\/p>\n\n\n\n<p>It helps meet a company\u2019s branding objectives, just as it serves as a reference for the audience.<\/p>\n\n\n\n<p>In this tutorial, we&#8217;ll show you how to design a logo with actionable tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag0\"><strong>3 Logo Design Principles<\/strong><\/h2>\n\n\n\n<p>Knowing the key principles of logo design provides the foundation to create something unique and impressive.<\/p>\n\n\n\n<p>Here are the 3 logo design principles you must follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Uniqueness<\/strong><\/h3>\n\n\n\n<p>We can never stress enough the importance of a unique, original logo.<\/p>\n\n\n\n<p>A logo will attract and remain in the memory of the audience only if it\u2019s unique and easily distinguishable.<\/p>\n\n\n\n<p>Think of those that are memorable to you and understand what sets them apart.<\/p>\n\n\n\n<p>That\u2019s a good starting point for designing your own logo.<\/p>\n\n\n\n<p>When you look closely, you\u2019ll probably notice the use of blue in most logo designs.<\/p>\n\n\n\n<p>Blue is the first-choice logo color.<\/p>\n\n\n\n<p>It symbolizes a brand\u2019s professionalism and rationalism, fostering a sense of trust and security in a brand.<\/p>\n\n\n\n<p>Green, purple and red are also good colors to use for your logo to distinguish it.<\/p>\n\n\n\n<p>Magenta, teal, and turquoise are excellent color choices, too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2858\" height=\"1462\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-10-at-2.35.29-PM.png\" alt=\"Minimal Design\" class=\"wp-image-10539\"\/><\/figure>\n\n\n\n<p>This logo is unique for a professional photography studio.<\/p>\n\n\n\n<p>It is a minimalist design with a unique touch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Balance + Proportion<\/strong><\/h3>\n\n\n\n<p>Designing a logo with the right balance and proportion is key to appeal to people\u2019s senses.<\/p>\n\n\n\n<p>This essentially refers to the distribution of elements in a design to create a visual appeal.<\/p>\n\n\n\n<p>Not all design elements need to be distributed symmetrically.<\/p>\n\n\n\n<p>But it\u2019s important that color, contrast, typeface, and scale are balanced and have an equilibrium.<\/p>\n\n\n\n<p>Proportion is the weight of each element that\u2019s part of a logo.<\/p>\n\n\n\n<p>Striking the right proportion will give it a wholesome look.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2878\" height=\"1460\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Balance-Proportion.png\" alt=\"Balance Proportion\" class=\"wp-image-10540\"\/><\/figure>\n\n\n\n<p>If you look at this logo,&nbsp; it incorporates balance and proportion to give it a professional, wholesome look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Scalability<\/strong><\/h3>\n\n\n\n<p>Scalable logos are adaptable to different sizes and thus become a voice for your brand anywhere.<\/p>\n\n\n\n<p>They can be printed on large billboards while being adaptable to also be etched on smaller objects.<\/p>\n\n\n\n<p>However, scalable logos must look their original self and be easily recognizable regardless of where they\u2019re printed.<\/p>\n\n\n\n<p>The key to achieving scalability is to not include too many details.<\/p>\n\n\n\n<p>The designer must also create the logo in vector format, which helps with rescaling the design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2860\" height=\"1458\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Scalability.png\" alt=\"Scalability\" class=\"wp-image-10541\"\/><\/figure>\n\n\n\n<p>This is an example of a scalable logo.<\/p>\n\n\n\n<p>The designer has opted for simplicity while experimenting with the typeface to lend elegance and ensure it stays in the minds of viewers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tag1\"><strong>7 Design Tips to Create Your Own Logo<\/strong><\/h2>\n\n\n\n<p>The principles of making a good, impressionable logo might sound simple and clear.<\/p>\n\n\n\n<p>However, knowing where to start and putting your ideas into action can be challenging, whether you&#8217;re a beginner or someone seasoned with logo design.<\/p>\n\n\n\n<p>The following list of design tips will help you create a unique brand logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pick a legible typography<\/strong><\/h3>\n\n\n\n<p>Choose readable, web-friendly fonts to make your logo design professional. More importantly, using a legible font is key to effectively getting your message across, while retaining the reader\u2019s interest in your logo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2862\" height=\"1460\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Pick-a-legible-typography.png\" alt=\"Pick a legible typography\" class=\"wp-image-10542\"\/><\/figure>\n\n\n\n<p>This logo template uses Montserrat font with subfamily \u201cExtraBold\u201d applied to the title \u2018Alpha\u2019 and \u201cMedium\u201d applied to \u2018Constructions\u2019.<\/p>\n\n\n\n<p>Not only is Montserrat a great choice of font, here it informs the viewer of the brand name instantly, while the distinction in font sizes makes it memorable.<\/p>\n\n\n\n<p>If you choose a brush script or handwritten font, ensure that the text is legible even if the size is small.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pick a complementary color palette<\/strong><\/h3>\n\n\n\n<p>Colors have the inherent ability to elicit primal sentiments in people.<\/p>\n\n\n\n<p>A great logo takes advantage of this attribute to emotionally connect with the audience.<\/p>\n\n\n\n<p>Picking a complementary color palette for your logo is a great way to bring out positive feelings in people.<\/p>\n\n\n\n<p>A complementary color palette uses colors that are at opposite ends of the spectrum.<\/p>\n\n\n\n<p>This creates contrast and persuades the viewer to pay attention to the logo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2874\" height=\"1466\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Complementary-color-palette.png\" alt=\"Complementary color palette\" class=\"wp-image-10543\"\/><\/figure>\n\n\n\n<p>Take this logo as an example.<\/p>\n\n\n\n<p>Black and white provide the maximum contrast possible but are regarded as a contrast of value.<\/p>\n\n\n\n<p>Also, big differences in lightness are pleasant for the human eye.<\/p>\n\n\n\n<p>Along with the choice of color palette, the minimalist design makes it easier for the viewer to focus on the logo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ensure all design elements are aligned<\/strong><\/h3>\n\n\n\n<p>Spacing and alignment can make all the difference to a logo.<\/p>\n\n\n\n<p>Essentially, the designer must ensure that text and word spacing, design elements and margins are centered and even.<\/p>\n\n\n\n<p>Proper alignment provides balance to your logo and gets the viewer to focus on the key elements of the design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2862\" height=\"1464\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Ensure-all-design-elements-are-aligned.png\" alt=\"Ensure all design elements are aligned\" class=\"wp-image-10544\"\/><\/figure>\n\n\n\n<p>This logo features multiple layers of text along with a cup and saucer set, but everything is aligned and balanced.<\/p>\n\n\n\n<p>The line-spacing is even, which makes the logo uncluttered and easier to focus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Less is not always less<\/strong><\/h3>\n\n\n\n<p>The saying \u201cSay more with less\u201d is essential to bear in mind when designing a logo.<\/p>\n\n\n\n<p>Not all logos have to be minimalist, of course.<\/p>\n\n\n\n<p>But, if you can create a simple logo that conveys your intended message, then it\u2019s not necessary to crowd the design with undue elements.<\/p>\n\n\n\n<p>Ensure that the visual elements you include create a lasting impression on the viewer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2862\" height=\"1466\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Less-is-not-always-less.png\" alt=\"Less is not always less\" class=\"wp-image-10545\"\/><\/figure>\n\n\n\n<p>Here\u2019s an example of a minimalist logo that still does its job of communicating the main message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use icons to make the logo memorable<\/strong><\/h3>\n\n\n\n<p>Long after a viewer has come across a brand logo, what sticks with them is not the text or the color scheme.<\/p>\n\n\n\n<p>Instead, it\u2019s the iconography that remains in the memory.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2868\" height=\"1460\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Use-icons-to-make-the-logo-memorable.png\" alt=\"Use icons to make the logo memorable\" class=\"wp-image-10546\"\/><\/figure>\n\n\n\n<p>Take this logo as an example.<\/p>\n\n\n\n<p>The designer has creatively included the \u201cKnight\u201d as part of the letter \u2018h\u2019 to make the logo stand out and memorable for the viewer.<\/p>\n\n\n\n<p>Not only does the icon feel contextual in the way it\u2019s used, but it also stands as a symbol for the chess academy, \u201cRough Horse\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Provide an element of surprise<\/strong><\/h3>\n\n\n\n<p>People love mysteries and novelty.<\/p>\n\n\n\n<p>If your logo can capture the viewer\u2019s attention and transfix their eyes on the design longer, it will lead to better memory and recall.<\/p>\n\n\n\n<p>Therefore, once you\u2019ve nailed down the fundamentals of your logo, think how you can add personality with an element of surprise.<\/p>\n\n\n\n<p>After all, what is a logo if it doesn\u2019t reflect the uniqueness of your brand?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2868\" height=\"1466\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Provide-an-element-of-surprise.png\" alt=\"Provide an element of surprise\" class=\"wp-image-10547\"\/><\/figure>\n\n\n\n<p>Here\u2019s a logo with an element of surprise.<\/p>\n\n\n\n<p>The letters \u2018u\u2019 and \u2018h\u2019 are intricately connected to form a glass that contains juice.<\/p>\n\n\n\n<p>While the logo has the brand name \u201cJuice Shop\u201d, the quirk played by the designer makes it more memorable.<\/p>\n\n\n\n<p>At the same time, the logo design is simple and appropriate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make your logo timeless<\/strong><\/h3>\n\n\n\n<p>Timelessness is another important trait of an excellent logo.<\/p>\n\n\n\n<p>You don\u2019t want your logo for the time being.<\/p>\n\n\n\n<p>Some logos are updated frequently to retain their freshness, but a great logo today must remain great 10, 15, 30, or even 50 years down the line.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2872\" height=\"1468\" src=\"https:\/\/www.picmaker.com\/tutorials\/wp-content\/uploads\/2021\/11\/Make-your-logo-timeless.png\" alt=\"Make your logo timeless\" class=\"wp-image-10548\"\/><\/figure>\n\n\n\n<p>The logo above has the characteristics of a timeless logo.<\/p>\n\n\n\n<p>The designer has incorporated only a few colors, the design is simple but memorable.<\/p>\n\n\n\n<p>And the font used is a geometric, slab-serif typeface that\u2019s suited for print and digital media.<\/p>\n\n\n\n<div class=\"cta\">\n       <div class=\"title\">A free logo maker app that you\u2019ll never want to part ways with<\/div>                        \n         <p><a href=\"https:\/\/accounts.animaker.com\/login\/picmaker\/\" class=\"yellowbtn\">Create awesome logos for free<\/a><\/p>\n<\/div>\n\n\n\n<p>Check out the below tutorials<\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/tutorials\/add-outline-to-an-image\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Steps to create a logo from scratch<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-create-unique-designs-in-seconds-using-ai\/\">How to create unique designs in seconds using AI?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\">The best free logo maker you&#8217;ll ever need<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Design logos with 7 actionable tips and 3 principles<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":37,"featured_media":10549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[405,404],"tags":[500,502,503,501],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to make an awesome logo - Tips &amp; Principles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-make-an-awesome-logo-tips-principles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to make an awesome logo - Tips &amp; Principles\" \/>\n<meta property=\"og:description\" content=\"Design logos with 7 actionable tips and 3 principles\" \/>\n<meta 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