{"id":15712,"date":"2022-02-25T13:21:37","date_gmt":"2022-02-25T13:21:37","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=15712"},"modified":"2023-05-05T13:52:26","modified_gmt":"2023-05-05T13:52:26","slug":"b2b-facebook-advertising-strategy","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/b2b-facebook-advertising-strategy\/","title":{"rendered":"How To Create A B2B Facebook Ad Strategy For Brand Awareness, Traffic, Lead-Gen, And Conversion"},"content":{"rendered":"\n

An abridged version of this article first appeared here<\/a>.<\/em><\/p>\n\n\n\n

Facebook is the <\/span>biggest social media platform<\/b><\/a> with approximately 2.89 billion monthly active users worldwide. Even so, it may not always be the first-choice channel for advertising for B2B brands. <\/span><\/p>\n\n\n\n

It was and remains, primarily, a platform for people to share their life\u2019s experiences and moments, and connect with those they know. But data from surveys and research indicates that Facebook is, after all, not just a B2C-specific channel.<\/span><\/p>\n\n\n\n

So, what do the numbers say?<\/span><\/p>\n\n\n\n

As per a <\/span>survey by Facebook<\/b><\/a>, more than 74 percent of people \u201csaid they use Facebook platforms to discover brands or products online\u201d.<\/span><\/p>\n\n\n\n

ALSO READ: 6 Steps To A Successful Rebrand<\/a><\/strong><\/p>\n\n\n\n

Moreover, Facebook\u2019s success stories of B2B brands also validate the potential for businesses to reach an audience that\u2019s ready to engage and is receptive to product and service offerings.<\/span><\/p>\n\n\n

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Picmaker’s Facebook Templates Are Ready To Use<\/p>\n

Choose Yours and Start Creating Now<\/a><\/div>\n<\/div>\n
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A Facebook B2B Success Story<\/h2>\n<\/div>\n\n\n

Schneider Electric<\/em>, a French MNC that provides energy and digital automation solutions for efficiency and sustainability, had the aim of increasing brand awareness. <\/p>\n\n\n\n

The company<\/strong><\/a> identified video as the best content type to reach its target audience and share its brand story. It used Facebook\u2019s Custom Audiences feature along with interest and demographic targeting to reach new customers and grab the attention of its existing customers. <\/p>\n\n\n\n

WATCH: 2022 Social Media Size Guide<\/a><\/strong><\/p>\n\n\n\n

The campaign helped the company improve its brand recall by 14 percent and reduce the cost per engagement by a whopping 80 percent. <\/p>\n\n\n\n

Henrik Schulte, the company\u2019s media strategy manager EMEA says: \u201cWe don\u2019t see a lot of B2B advertisers on Facebook. However, continuous testing and improved targeting with Facebook\u2019s Custom Audiences allowed us to find the right people who operate in our space. In turn, we were able to generate deep customer engagement, improve brand awareness and drive tangible business results\u2026\u201d<\/em><\/p>\n\n\n

2<\/span>

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Introduction To B2B Facebook Advertising<\/h2>\n<\/div>\n\n\n

B2B ads on Facebook can help companies drive brand awareness, attract people to use their product(s) on a trial basis, or even sell products and services straight away. <\/p>\n\n\n\n

B2B advertising on the platform might be difficult to navigate, considering the parameters that a B2B company must take into account when it defines its target audience and designs ad campaigns.<\/p>\n\n\n

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\"Holi<\/a><\/div>\n
Use this Facebook Ad template<\/a><\/div>\n<\/div>\n\n\n

However, the key to driving results is the same as with any ad campaign: B2B companies must target the right audience with the right message at the right time. For example, an ad copy that drives top-of-the-funnel conversions is unlikely to drive bottom-of-the-funnel conversions. The best way to achieve incredible results while using funnels is to implement ppc measurement<\/a> so you can better relate to the strategies used by social media campaigns.<\/p>\n\n\n\n

Brands with a consistently high conversion rate have a deep understanding of their audience and their online behavior, and tailor their messaging to drive engagement.<\/p>\n\n\n\n

RELATED: THE Ultimate Meme Marketing Guide For 2022<\/a><\/strong><\/p>\n\n\n\n

Facebook Ads offers B2B companies three categories of ads aligned closely to the sales funnel (in other words, the buyer\u2019s journey). Those are:<\/p>\n\n\n\n