{"id":15363,"date":"2022-01-04T05:28:24","date_gmt":"2022-01-04T05:28:24","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=15363"},"modified":"2023-01-04T06:00:33","modified_gmt":"2023-01-04T06:00:33","slug":"meme-marketing","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/meme-marketing\/","title":{"rendered":"THE Ultimate Meme Marketing Guide For 2022"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/esecfFxugoA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<p>There\u2019s an easy and efficient way to attract the audience\u2019s attention in today\u2019s digital marketing\u2014memes. <\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\"><span>1<\/span><p><\/p>\n<h2>What Is A Meme?<\/h2>\n<\/div>\n\n\n<p>A meme is a viral picture with a happy blend of humor, sarcasm, irony, and a little bit of harsh reality. It works by drawing people&#8217;s attention to your products.<\/p>\n\n\n\n<p>Anyone who thinks it is just a picture with some random text is greatly mistaken. Memes relay messages on a different level. You can even skip using words \u2013 sometimes, images communicate your message in the best way.<\/p>\n\n\n\n<p>Of course, you need someone with excellent knowledge of memes and some analysis tools. Great examples help too, and we will share some in this guide.<\/p>\n\n\n<div class=\"register_banner\">\n<p>211,395 Memes Created On Picmaker So Far<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/bit.ly\/3mPhkce\" target=\"_blank\" rel=\"noopener\">Generate Your Free Meme Now<\/a><\/div>\n<\/div>\n\n\n<p>Digital marketing of the 21<sup>st<\/sup> century follows the rule that seeing is believing, and accordingly, \u201cmemes are eye-catching pics full of truth.\u201d<\/p>\n\n\n\n<p>Of course, such a shift from regular imagery to memes (not meemees) is related to the assignments of graphic design specialists. If this sounds foreign to you, our guide will help you understand why these pics work, how to make them, and what channels are best for this approach.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"608\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/to-or-not-to-meme.png\" alt=\"To or not to meme\" class=\"wp-image-15366\"\/><figcaption>(<a href=\"https:\/\/ww2.kqed.org\/app\/uploads\/sites\/38\/2019\/03\/tomemeornot3.jpg\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n<div id=\"head1\" class=\"cta_tab\"><span>2<\/span><p><\/p>\n<h2>Memes In Digital Culture<\/h2>\n<\/div>\n\n\n<p>At first, memes were only spread through <a href=\"https:\/\/www.picmaker.com\/blog\/social-media-image-sizes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>social media platforms<\/strong><\/a> on the Internet. People shared funny pictures, GIFs, and other content. <\/p>\n\n\n\n<p>Today, graphic design and digital marketing are impossible without quality video content for SEO and meme-like advertising used for brand development and identity. Such approaches humanize brands, bringing them closer to the public, which businesses need nowadays.<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=be2bf34a-73b8-4b91-887e-a633aa6b09f6\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hor\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/be2bf34a-73b8-4b91-887e-a633aa6b09f6.png\" alt=\"Meme Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=be2bf34a-73b8-4b91-887e-a633aa6b09f6\" target=\"_blank\" rel=\"noopener\">Use this Meme template<\/a><\/div>\n<\/div>\n\n\n<p>According to the <em>Merriam-Webster<\/em> dictionary, the etymology of the \u201cMeme\u201d term can be explained as <em>an idea, behavior, style, or usage that spreads from person to person within a culture.&nbsp;<\/em><\/p>\n\n\n\n<p>At the end of the 20<sup>th<\/sup> century, memes became the trendiest form of online communication. Humor and relatability mixed in tweets or <strong><a href=\"https:\/\/www.picmaker.com\/templates\/instagram-post\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram posts<\/a><\/strong> make more sense than hundreds of words. Now, we can observe how <strong><a href=\"https:\/\/www.picmaker.com\/blog\/illustrations-in-graphic-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design<\/a><\/strong> and digital marketing have erased any barriers between social and business memes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"555\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/what-if-i-told-you-meme-marketing.png\" alt=\"What if I told you memes can be used for marketing\" class=\"wp-image-15367\"\/><figcaption>(<a href=\"https:\/\/www.digitaloye.com\/uploads\/blogs\/main\/3-1559885658_1559889650.jpg\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-meme-graphic-design\">What Is Meme Graphic Design?<\/h3>\n\n\n\n<p>There is a growing trend of using memes as media additions to branded content.<\/p>\n\n\n\n<p>They help brands convey their message in a clear, modern way. Sometimes familiar images deliver messages better than large articles without visual content at all (although a handy long-read complements the approach nicely).<\/p>\n\n\n\n<p>You also have to choose a proper one for the situation. Some are super-relevant one day, only to disappear from the Web soon after. Using it at the right time will gain attention, while using it NOT on time and as a retro-reference may decrease your authority as a meme-fluent brand.<\/p>\n\n\n\n<p><strong>LEARN: <a href=\"https:\/\/www.picmaker.com\/tutorials\/how-to-use-backgrounds\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Choose Backgrounds That Make Your Designs Look Stunning<\/a><\/strong><\/p>\n\n\n\n<p>This puts a lot of pressure on the graphic design niche. Now, you have to worry about the relevance and humor of it instead of the exquisite design of an illustration.<\/p>\n\n\n\n<p>These changes the briefs designers get. They may be pretty vague, letting you choose one for the article or social media post. Or the brand may want a certain one adapted to their message.<\/p>\n\n\n\n<p>Anyway, prepare to train your wit and knowledge.<\/p>\n\n\n\n<p>You can\u2019t just post a funny picture and write something related to it and the brand. It has to be the right meme, with the right wording, at the right place, and at the right time\u2014more on this further in the article.<\/p>\n\n\n<div id=\"head2\" class=\"cta_tab\"><span>3<\/span><p><\/p>\n<h2>Why Do Memes Work?<\/h2>\n<\/div>\n\n\n<p>According to the latest statistics provided by the <a href=\"https:\/\/www.emarketer.com\/chart\/236081\/coronavirus-impact-usuk-internet-users-who-look-memes-by-demographic-march-2020-of-respondents-each-group\" target=\"_blank\" rel=\"noreferrer noopener\">GlobalWebIndex<\/a> company, 54% of gen-Z users, 41% of Millennials, and 21% of the gen-X audience enjoy memes and are looking for new ones on the Internet every day. That\u2019s about a third of the total population in the USA, UK, and other countries.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"262\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/memes-generation-statistics.png\" alt=\"Memes statistics with each generation\" class=\"wp-image-15368\"\/><figcaption>(<a href=\"https:\/\/www.emarketer.com\/chart\/236081\/coronavirus-impact-usuk-internet-users-who-look-memes-by-demographic-march-2020-of-respondents-each-group\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<p>Memes are 100% fun, with a touch of irony. That\u2019s why commercial memes, also called \u201cmeme ads,\u201d really work. It\u2019s easy to distribute imagery through the available digital channels and make it viral in just several hours. Younger demographic groups prefer making memes to share their pains through the prism of humor that millennials and gen-Z adore.<\/p>\n\n\n\n<p>To sum up, memes (and meme marketing) have an impact because they:<\/p>\n\n\n\n<ul><li>are viral, super-sharable, and easy-to-create<\/li><li>attract audiences of all ages<\/li><li>help marketers to reach younger users<\/li><li>are suitable for promotions and brand development<\/li><li>provide business projects with bigger media outreach<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"639\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/Memes-memes-and-more-memes.png\" alt=\"Memes, memes, and more memes\" class=\"wp-image-15369\"\/><figcaption>(<a href=\"https:\/\/i.imgflip.com\/473wtm.jpg\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n<div id=\"head3\" class=\"cta_tab\"><span>4<\/span><p><\/p>\n<h2>How Brands Incorporate Memes Into Digital Strategy?<\/h2>\n<\/div>\n\n\n<p>The main task of marketers is to complement their digital strategy with reputable, relevant, and trending memes. This way, there is a good chance to run a viral marketing campaign on the internet with minimal investment.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ypulse.com\/article\/2019\/03\/05\/3-stats-that-show-what-memes-mean-to-gen-z-millennials\/\" target=\"_blank\" rel=\"noreferrer noopener\">75% of people 13 to 36 years old<\/a> share memes. It\u2019s no surprise to see graphic design and marketing use them as a channel of communication with potential customers. Millions of brands are searching for the hottest marketing insights and tips that fit their digital platforms.&nbsp;<\/p>\n\n\n\n<p><strong>LEARN: <a href=\"https:\/\/support.picmaker.com\/en\/collections\/3155976-social-media-channels\" target=\"_blank\" rel=\"noreferrer noopener\">How To Create Social Media Integrations With Picmaker?<\/a><\/strong><\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=52b4b38a-ee9e-4417-82fd-8cf8c85c1528\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/52b4b38a-ee9e-4417-82fd-8cf8c85c1528.png\" alt=\"Meme Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=52b4b38a-ee9e-4417-82fd-8cf8c85c1528\" target=\"_blank\" rel=\"noopener\">Use this Meme template<\/a><\/div>\n<\/div>\n\n\n<p>Memes come in handy for any campaign on the internet. If you want to fill your website with high-quality and eye-catching content that corresponds to your brand personality and increases conversion, follow the meme-related algorithm:<\/p>\n\n\n\n<p><strong>Keep a brand personality<\/strong> \u2013 a good example is the epic fail of the Facebook app with its appetite pizza ads in favor of \u201c<em>National Pizza Day<\/em>.\u201d Most users were confused because this sponsored content didn\u2019t fit the idea of the favorite social media platform and didn\u2019t resonate with it at all. Don\u2019t harm your digital strategy with irrelevant memes!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"235\" height=\"366\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/facebook-appetite-app.png\" alt=\"Facebook app sponsored content\" class=\"wp-image-15370\"\/><figcaption>(<a href=\"https:\/\/x.facebook.com\/BrickOvenPizzaCoPoplarBluff\/photos\/a.521700044703036\/1481279905411707\/?type=3&amp;source=48\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Share at the right time<\/strong> \u2013 remember that trends are ever-changing. Your task is to share your new meme ads on time, without delays. Sometimes companies lose millions of dollars because their digital campaign is outdated (no reaction from the audience, no conversion, no interest, and viral effect).<\/p>\n\n\n\n<p><strong>Encourage user-generated content<\/strong> \u2013 this brings you one step closer to your audience. People love when brands are in tune with them. Additionally, this is a great way to arouse interest in your company with the help of reposts. Many brands select a strategy where user-generated memes play the biggest role. For example, the furniture company Burrow (<a href=\"https:\/\/www.instagram.com\/burrow\/\">@burrow<\/a>) successfully practices this approach and adds customer tweets about the best moments spent on cozy furniture to its main posts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"858\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/UGC.png\" alt=\"Burrow Instagram - user generated content\" class=\"wp-image-15373\"\/><figcaption>(<a href=\"https:\/\/www.instagram.com\/p\/CDmEm6mjC1e\/\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Adjust brand graphics to familiar trends <\/strong>\u2013 imagine if brands didn\u2019t use <strong><a href=\"https:\/\/www.picmaker.com\/blog\/social-media-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/strong> to become closer to their target audiences. That wouldn\u2019t be wise, right? Same with memes. Brands research and follow trends to keep in touch with their audience, incorporating them into their graphic design and marketing messages. In this case, memes act as a familiar element and eye-catcher for potential customers.<\/p>\n\n\n<div id=\"head4\" class=\"cta_tab\"><span>5<\/span><p><\/p>\n<h2>How to Make Memes In 2022?<\/h2>\n<\/div>\n\n\n<p>We wouldn\u2019t let you go without a clear guide on creating a top meme in 2022. As usual, it includes research and analysis, as well as your creativity and graphic design skills.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-do-meme-research\">1. Do Meme Research<\/h3>\n\n\n\n<p>We can break down this step into a dozen mini-steps. Basically, you\u2019ll have to research the market and, desirably, be fluent in it. Jumping quickly on fresh memes is a must if you want more content virality.<br><br>Besides, you have to understand a meme perfectly to use it properly for an article, tweet, etc.<br><br>It\u2019s important to think about how it relates to your brand. Its tone and contents will be perceived as a part of the company\u2019s message. It has to be not only funny and witty but relevant as well.<br><br>Make sure you spend enough time researching the topic and the templates you\u2019re going to use.<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=518b6517-7a58-4306-9bdc-8ad1981fd460\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/518b6517-7a58-4306-9bdc-8ad1981fd460.png\" alt=\"Meme Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=518b6517-7a58-4306-9bdc-8ad1981fd460\" target=\"_blank\" rel=\"noopener\">Use this Meme template<\/a><\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-know-your-audience\">2. Know Your Audience<\/h3>\n\n\n\n<p>Audience research is essential before you even choose a template for a meme. While we all want to live in a united world, the generation gap exists, even if it\u2019s a 5-10 year difference.<br><br>Be sure to ask yourself whether the target audience you\u2019re crafting the meme for will understand it. Memes featuring Among Us won\u2019t be suitable for people 30-40 years old (we\u2019re talking about the majority, no offense to 30-year-olds).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-content\">3. Create Content<\/h3>\n\n\n\n<p>To create the actual memes, all you need is a great meme constructor. <\/p>\n\n\n\n<p>One such tool is <a href=\"https:\/\/www.picmaker.com\/meme-generator\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Picmaker<\/strong><\/a>. It\u2019s online, free, and can generate a meme for you in mere minutes. The feature set includes different sizes (for social media platforms, <strong><a href=\"https:\/\/www.picmaker.com\/templates\/presentation\" target=\"_blank\" rel=\"noreferrer noopener\">presentations<\/a><\/strong>, and custom sizes), <strong><a href=\"https:\/\/www.picmaker.com\/background-remover\" target=\"_blank\" rel=\"noreferrer noopener\">free background remover<\/a><\/strong>, <strong><a href=\"https:\/\/www.picmaker.com\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">templates<\/a><\/strong>, and stock images, <strong><a href=\"https:\/\/www.picmaker.com\/features\/brand-kit\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Kit<\/a><\/strong>, and many more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.animaker.com\/gif-meme-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Animaker<\/a> can be used to create memes as well. It\u2019s specialized in gif memes, which are sometimes even more hilarious and relatable than usual pictures. It\u2019s also free and offers features like one of the largest video libraries to get templates from, character builder to add more of your brand to the animation, and much more.<\/p>\n\n\n\n<p>Our tip is to be as short and concise as you can. Write a joke, then shorten it as much as you can so that it stays funny and witty without losing its integrity. Play with words, make puns, and you\u2019ll definitely come up with something.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-share-your-content\">4. Share Your Content<\/h3>\n\n\n\n<p>If you\u2019re completing a task, simply send it to the brand that ordered it. But if you\u2019re a meme maker on your own and create funny stuff for your brand, choose proper communication channels. To explain this important step to you fully, we\u2019ve created a whole section. So, read ahead!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-analyze-results\">5. Analyze Results<\/h3>\n\n\n\n<p>You can offer several kinds of memes to test and determine which one resonates the most with the audience. It\u2019s difficult to predict the results before you actually share the meme, so this way, you can do it later on. <\/p>\n\n\n\n<p>It\u2019s OK if one piece doesn\u2019t work as well as the other, even if you think the first one was better. People are different, and it\u2019s okay. Analyze the results and do better next time.<br><br>User engagement statistics are available in a multitude of digital tools. Of course, the most popular one is <em><a href=\"https:\/\/synchronize.com\/google-analytics-to-google-sheets\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a><\/em>, but you can use others like <em>Hotjar<\/em> to literally see what people do on your pages and how they interact with your memes.<\/p>\n\n\n\n<p>Make sure you stay tuned with the latest memes. For that, it\u2019s enough to be a frequent user of <em>Reddit<\/em> or Instagram. Regular updates don\u2019t take much time, but they will save a lot of it in the future when you, as a graphic design specialist, will have to create a witty meme for your next customer.<\/p>\n\n\n\n<p>Besides, it\u2019s so much fun to learn.<\/p>\n\n\n<div id=\"head5\" class=\"cta_tab\"><span>6<\/span><p><\/p>\n<h2>When Memes Can Hurt Your Brand: With Real Examples<\/h2>\n<\/div>\n\n\n<p>Meme marketing can bring positive changes in statistics like audience engagement, increased media outreach, etc. However, if you provide inappropriate content and follow an incorrect strategy, it can hurt your brand. Here is a list of the most common mistakes marketers make in the context of ads and business memes.<\/p>\n\n\n\n<p><strong>Irrelevant usage (e.g., using inappropriate content for your business):<\/strong> A good example is a marketing campaign of the <em>Cheez-It<\/em> brand that produces cheese crackers. The marketers created a meme that <em>Reddit<\/em> users found too complex to understand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"940\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/cheez-it.png\" alt=\"Cheez-it reddit meme\" class=\"wp-image-15378\"\/><figcaption>(<a href=\"https:\/\/www.google.com\/url?q=https:\/\/i.redd.it\/8pew4puu66861.jpg&amp;sa=D&amp;source=editors&amp;ust=1641190035207000&amp;usg=AOvVaw0Fwd_hapaWgimFdoSka5eI\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Recommendation:<\/strong> It\u2019s good to keep track of popular meme-like imagery online and find the best pictures for your niche. Use a special-purpose <em>Meming Wiki<\/em> library of memes with suggestions on each topic. Create your own set of relevant templates to speed up your marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>Plus, it\u2019s best to analyze user engagement using <em>Google Analytics<\/em> (see the screenshot below). You can find useful information on user behavior and demographics in easy-to-comprehend graphs and charts.<\/p>\n\n\n\n<p>This way, you\u2019ll see if the meme is appropriate for your marketing niche.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/meme-GA.png\" alt=\"Meme Google Analytics demo account\" class=\"wp-image-15379\"\/><figcaption>Cr: Google Analytics Demo Account<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Using a meme too late:<\/strong><em> <\/em>When marketers don\u2019t keep track of trends and popular challenges, the audience loses interest in the outdated content. For example, <em>Wendy<\/em>\u2019s incorporation decided to add the meme <a href=\"https:\/\/www.dictionary.com\/e\/slang\/like-a-boss\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Like a Boss<\/em><\/a> to their social media in 2015, but this content was too outdated. <em>Google<\/em> searches for this meme spiked back in 2009 after the SNL sketch with the \u201cLike a Boss\u201d parody song by <em>The Lonely Island<\/em>, a comedy music group. Although this meme became a classic, it was ignored by their faithful followers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"529\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/spice-goodness-like-a-boss.png\" alt=\"Eats spicy goodness like a boss meme\" class=\"wp-image-15380\"\/><figcaption>(<a href=\"https:\/\/pbs.twimg.com\/media\/EYElwEuVAAAG1uc.jpg\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Helpful tip:<\/strong> To track the latest trends, use online resources with hot-topic insights. Check <em>Twitter<\/em> and <em>Reddit<\/em> frequently &#8211; social media networks are full of exciting concepts. Follow top influencers and meme creators so as not to miss a trend.<\/p>\n\n\n\n<p><strong>Overusing memes:<\/strong> Too many funny pictures and other trendy content can also harm your brand. For example, a popular producer of chips, <em>Doritos<\/em>, failed at meme marketing when their posts led to a negative reaction from users. They started to create anti-memes against the <em>Dorito<\/em> brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"484\" height=\"465\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/doritos-meme.png\" alt=\"\" class=\"wp-image-15384\"\/><figcaption>(<a href=\"https:\/\/pics.me.me\/thumb_doritos-nacho-cheese-deto-probably-savage-13044706.png\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Pro-tip for marketers:<\/strong> Don\u2019t try to compensate for the absence of helpful information, quality services, or goods with the help of memes. Your marketing campaign should be based on your core benefits for customers, and memes are just a tool to highlight your company\u2019s perks and make fun of some weak spots together with your audience.<\/p>\n\n\n<div id=\"head6\" class=\"cta_tab\"><span>7<\/span><p><\/p>\n<h2>Successful Meme Marketing: What Channels Are A Good Fit<\/h2>\n<\/div>\n\n\n<p>There are four main channels for marketers to consider: SEO (search engine optimization), paid ads, email campaigns, and social media. Let\u2019s take a closer look at each one. It will help us understand the impact of campaigns distributed through these channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n\n\n\n<p>Using memes helps improve the brand\u2019s online presence by getting organic backlinks through simple perceptions. First of all, well-thought-out meme marketing can increase the click-through rate since more people check out viral content and are likely to share it with their community. When the number of clicks and impressions grows, the website\u2019s search position goes up too.<\/p>\n\n\n\n<p>The same story is about organic links. People often like, click, and share the content they like with their friends. This way, a catchy meme is an excellent tool for getting more engagement at a low cost. A great SEO tactic with natural link earnings is appreciated by searching engines. For example, <a href=\"https:\/\/seranking.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>SE Ranking<\/em><\/a>, an advanced web-based SEO software focusing on SERPs check, uses memes in its blog, corporate accounts in social media, and advertising.<\/p>\n\n\n\n<p>Take a look at this regular <a href=\"https:\/\/seranking.com\/blog\/find-all-pages-on-a-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO guide to finding all web pages<\/a>. The author used memes (the article was published in 2019, <em>Game of Thrones<\/em> memes were still cool at that time) along with lots of dashboard data, technical tips, and content uniqueness. Memes are here to break the monotony and highlight the necessity of various approaches. This article has collected 50,000+ page views, 100+ organic keywords, and backlinks, along with all these factors. Even though the article hasn\u2019t been updated since 2019, it still ranks in the top 3 for the keyword search on &#8220;how to see all website pages&#8221;. Reader engagement is increasing together with the website search engine position and other statistics. This way, with the help of memes and other SEO factors, <em>SE Ranking<\/em> gets organic links essential for ranking higher in SERP.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"705\" height=\"915\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/brace-yourself-meme.png\" alt=\"Brace yourself meme\" class=\"wp-image-15386\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Paid Ads&nbsp;<\/h3>\n\n\n\n<p>Advertising memes engage users and attract the target audience\u2019s attention while making the conversion much easier. A good example is sponsored ads on Facebook. Suggested posts that contain memes are more click-friendly.<\/p>\n\n\n\n<p>The latest Facebook campaign for the Website Audit tool by <em>SE Ranking<\/em> showed CTR 2.6 times higher and brought one-fifth cheaper leads than a regular ad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"488\" height=\"830\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/website-audit-report.png\" alt=\"Website audit report\" class=\"wp-image-15387\"\/><figcaption>Screengrab<\/figcaption><\/figure><\/div>\n\n\n<p>Let\u2019s be honest, users are tired of texts with tech terms, especially in ads. The ad example above shows that it isn\u2019t enough to add the meme guy. The marketer also has to provide a catchy and sarcastic phrase to persuade the user to take action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Campaigns<\/h3>\n\n\n\n<p>Email campaigns \u2013 memes simplify communication with users and easily showcase complex concepts that increase open rates and lead to conversion. It\u2019s also best to use <a href=\"https:\/\/www.omnisend.com\/blog\/email-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing platforms<\/a> for a more comprehensive approach. That way, it will be easy to track the results of your campaigns and segment users according to the peculiarities of <a href=\"https:\/\/www.massivepeak.com\/sales-funnel-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">your email funnel<\/a> and marketing needs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"413\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/email-marketing.png\" alt=\"Email marketing\" class=\"wp-image-15388\"\/><figcaption>Screengrab<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Social Media<\/h3>\n\n\n\n<p>Catchy memes cultivate a sense of community, humanizing brands and increasing your audience\u2019s engagement. Besides, many social media management tools can help you manage multiple social media networks and analyze content performance in one service.&nbsp;<\/p>\n\n\n\n<p>For example, there\u2019s <em>ContentCal<\/em>. This lets you create workflows and sync with your team so that you can come up with new content ideas together. In addition, you can analyze the SNS performance of your memes there and gather feedback from customers, uniting messages from all social media accounts in one place.<\/p>\n\n\n\n<p>As for examples of brands with a great social media strategy that includes memes, the <em>Gucci<\/em> brand is a good example to model your social media strategy after.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"940\" height=\"1180\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2022\/01\/Gucci.png\" alt=\"Gucci meme\" class=\"wp-image-15389\"\/><figcaption>(<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/explore\/tags\/tfwgucci\/&amp;sa=D&amp;source=editors&amp;ust=1641190035215000&amp;usg=AOvVaw3NOONV-yMrefDEesfncGi7\">Image source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n<p>Wheel out all the channels at once and improve your brand identity and conversion this way.<\/p>\n\n\n<div id=\"head7\" class=\"cta_tab\"><span>8<\/span><p><\/p>\n<h2>Final Word<\/h2>\n<\/div>\n\n\n<p>To increase conversion and media reach, meme marketing relies on using GIFs and imagery for blogs, social media, and online advertising. You should only use the market\u2019s most relevant and trendy memes.&nbsp;<\/p>\n\n\n\n<p>It\u2019s important to keep track of reputable brands, popular influencers, and content libraries in your niche. A powerful graphic design expert familiar with modern trends can be a life-saver for many businesses.<\/p>\n\n\n\n<p>Finally, don\u2019t overuse memes or post outdated ones that harm your brand. And, of course, make sure to use digital tools that will help you create, post, and analyze your memes to gain more attention and positive feedback.<\/p>\n\n\n\n<p><strong>Author bio<\/strong><\/p>\n\n\n\n<p>Vanessa Friedman is a content marketing expert who has worked as a marketing manager for a tech software startup and graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.<\/p>\n\n\n\n<p><strong>ADDITIONAL READING:<\/strong><\/p>\n\n\n<ul>\n<li><a href=\"https:\/\/www.picmaker.com\/blog\/choose-picmaker-over-canva\/\" target=\"_blank\" rel=\"noopener\">7 Reasons Why You Should Choose Picmaker Over Canva (Including the World\u2019s First AI-enhanced Design Feature You\u2019ll Go MAD About)<\/a><\/li>\n<li><a href=\"https:\/\/www.picmaker.com\/blog\/grid-design\/\" target=\"_blank\" rel=\"noopener\">Feature Update: Grid Design | Learn How To Make Stunning Grid Designs<\/a><\/li>\n<li><a href=\"https:\/\/www.picmaker.com\/blog\/illustrations-in-graphic-design\/\" target=\"_blank\" rel=\"noopener\">Importance of Illustrations in Online Graphic Design<\/a><\/li>\n<\/ul><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>There\u2019s an easy and efficient way to attract the audience\u2019s attention in today\u2019s digital marketing\u2014memes. 1 What Is A Meme? A meme is a viral picture with a happy blend of humor, sarcasm, irony, and a little bit of harsh reality. It works by drawing people&#8217;s attention to your products. Anyone who thinks it is [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":49,"featured_media":15394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456,451,500,6],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Deep Dive Into Meme Marketing In 2022<\/title>\n<meta name=\"description\" content=\"Here&#039;s your guide to meme marketing in 2022. Read all about how to incorporate them into your digital strategy, how to make memes, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picmaker.com\/blog\/meme-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE Ultimate Meme Marketing Guide For 2022\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s your guide to meme marketing in 2022. 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