{"id":13976,"date":"2021-09-21T14:01:40","date_gmt":"2021-09-21T14:01:40","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=13976"},"modified":"2022-06-08T05:58:02","modified_gmt":"2022-06-08T05:58:02","slug":"how-to-create-a-logo-from-scratch","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/how-to-create-a-logo-from-scratch\/","title":{"rendered":"From Defining Brand Identity to Finalizing the Design, Here&#8217;s How You Create a Logo from Scratch"},"content":{"rendered":"\n<p>The topic of <a href=\"https:\/\/www.picmaker.com\/logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>logo creation<\/strong><\/a> is so broad that it can be easily broken down into several sub-topics.&nbsp;<\/p>\n\n\n\n<p>One sub-topic might cover the aspect of choosing the right color. Another sub-topic might cover the aspect of choosing the best font. A third could be about the different types of logos and the type that\u2019s suitable for your brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p>What we\u2019ll be covering in this article is the complete process of how to create a logo from scratch.&nbsp;<\/p>\n\n\n\n<div class=\"animaker_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"animaker_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" src=\"https:\/\/app.getshow.io\/iframe\/media\/vEsGCX0BKAEubyv-Lvvp\" width=\"100%\" height=\"100%\" title=\"How to make an awesome logo | Tips &amp; Design Principles  \" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"animaker_player\" name=\"animaker_player\" allowfullscreen=\"\" msallowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" style=\"width: 100%; height: 100%;\"><\/iframe><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019re looking for ready-to-use, customizable templates to get started and an easy-to-follow guide on how to piece everything together, we\u2019ve covered that in <a href=\"https:\/\/www.picmaker.com\/blog\/gaming-logo-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this article<\/strong><\/a> (using gaming logos for demonstration).&nbsp;<\/p>\n\n\n\n<p>Looking for tips on how design a logo from scratch? Then <a href=\"https:\/\/www.picmaker.com\/blog\/what-makes-a-good-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>this is your go-to article<\/strong><\/a> with ten actionable recommendations.&nbsp;<\/p>\n\n\n\n<p>Otherwise, continue reading.&nbsp;<\/p>\n\n\n\n<p>Think of brand logos like country flags.&nbsp;<\/p>\n\n\n\n<p>Every element of a country\u2019s flag has significance attached to it.&nbsp;<\/p>\n\n\n\n<p>Take the flag of the United States of America (USA). The blue rectangle on the upper-left hoist side bears 50 five-pointed white stars, representing the 50 states, arranged in nine horizontal rows. It also consists of 13 horizontal stripes (of seven red and six white), which represent the 13 colonies.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Print-of-US-Flag.jpeg\" alt=\"The flag of United States of America\n\" class=\"wp-image-13979\"\/><figcaption>Source: <a href=\"https:\/\/in.pinterest.com\/pin\/307441112065604765\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Its colors are symbolic, too. White symbolizes innocence and purity; red symbolizes valor; and blue symbolizes perseverance, vigilance, and justice.<\/p>\n\n\n\n<p>The North American Vexillological Association, the world\u2019s largest organization dedicated to the study of flags, has put together a set of <a href=\"https:\/\/u.osu.edu\/flagdesign\/flag-design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>five principles<\/strong><\/a> that provide the foundation for a successfully designed flag.&nbsp;<\/p>\n\n\n\n<p>They are:&nbsp;<\/p>\n\n\n\n<ul><li>Keep it simple<\/li><li>Use two or three basic colors<\/li><li>Meaningful symbolism<\/li><li>No lettering or seals<\/li><li>Be distinctive or be related<\/li><\/ul>\n\n\n\n<p>A few of those flag principles, unsurprisingly, apply to logos as well.<\/p>\n\n\n<div class=\"register_banner\">\n<p>240,687 people use Picmaker to create logos<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/bit.ly\/2URUINv\" target=\"_blank\" rel=\"noopener\">Create Your Logo Now for Free<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Logos must be simple enough that anyone can recreate them from memory. Any symbol that\u2019s part of a logo must be unique and distinctive. And the color palette need not always be bold and expansive.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Some of the iconic logos are the simplest, use fewer colors, and are unique at the same time. The <em>Nike<\/em> swoosh, the golden arches of <em>McDonald<\/em>\u2019s, or the bitten apple of one of the world\u2019s biggest tech companies &#8211; each one is both simple and memorable.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"625\" height=\"469\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Nike-logo.jpeg\" alt=\"\" class=\"wp-image-13980\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/unnamed-file.png\" alt=\"\" class=\"wp-image-13981\" width=\"400\" height=\"285\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\"><span>1<\/span><p><\/p>\n<h2>Creating a logo from scratch<\/h2>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"1400\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Designing-a-logo-from-scratch-infographic.png\" alt=\"How to create a logo from scratch - an infographic\n\" class=\"wp-image-13985\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Whether you plan to outsource your design, create your own using a <strong><a href=\"https:\/\/www.picmaker.com\/logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\">free online logo maker<\/a><\/strong> like Picmaker, or in another way &#8211; the process to design a logo typically involves seven steps:<\/p>\n\n\n\n<ul><li>Define your brand identity<\/li><li>Explore logo design ideas<\/li><li>Identify brand colors<\/li><li>Choose a font<\/li><li>Create rough logo designs<\/li><li>Request and incorporate feedback<\/li><li>Finalize the logo<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3>Define your brand identity<\/h3>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Seth-Godin.png\" alt=\"Seth Godin's quote on branding\n\" class=\"wp-image-13987\"\/><\/figure><\/div>\n\n\n\n<p>The term \u201cbrand identity\u201d refers to all the visual elements &#8211; such as the logo, typography, colors and more &#8211; associated with a brand.&nbsp;<\/p>\n\n\n\n<p>To quote Seth Godin: \u201c<em>A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer\u2019s decision to choose one product or service over another.<\/em>\u201d<\/p>\n\n\n\n<p>Designing a logo is a step towards fostering a strong brand identity.&nbsp;<\/p>\n\n\n\n<p>You must have a clear idea of who you are as a brand. That, then, helps create the best logo, representative of your brand.&nbsp;<\/p>\n\n\n\n<p> Asking yourself the following three questions is the easiest way to define your brand the following three questions:<\/p>\n\n\n\n<ul><li>Why did you start a business?<\/li><li>What is your unique value proposition?<\/li><li>What are your business\u2019 core values?<\/li><\/ul>\n\n\n<h3>Why did you start a business?<\/h3>\n\n\n<p>The motivation to start a business varies from one brand to another.&nbsp;<\/p>\n\n\n\n<p>For some, it is a case of filling an existing gap in the market. Brands can ask their potential customers what they are missing and then develop a solution to fill that gap.&nbsp;<\/p>\n\n\n\n<p><em>Netflix<\/em>, the popular OTT platform, has filled several market gaps since its inception. It first rented out DVDs through a mail service in the US. Then switched from a pay-for-use model to a subscription-based model. And all that was before it started providing on-demand entertainment on handheld mobile screens.<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0013\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0013.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0013\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<p>Likewise, you should identify the solution that you bring to the marketplace, and discuss it when designing your brand logo.&nbsp;<\/p>\n\n\n<h3>What is your unique value proposition?<\/h3>\n\n\n<p>To define your unique value proposition, also known as unique selling proposition, identify how your product or service offering benefits your customers.&nbsp;<\/p>\n\n\n\n<p>Identify your target market, clearly define what sets you apart from your competition, understand your customers\u2019 pain points, and define what you stand for as a brand.&nbsp;<\/p>\n\n\n\n<p>The proposition statement is an important part of conceptualizing your logo.&nbsp;<\/p>\n\n\n\n<p>When done right, it provides the creative spark you need to make a unique logo.<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>What are your business\u2019 core values?<\/h3>\n<\/div>\n\n\n<p>Roy E. Disney, the son and nephew of The Walt Disney Company\u2019s founders, said: \u201c<em>When your values are clear to you, making decisions becomes easier.<\/em>\u201d<\/p>\n\n\n\n<p>A great <a href=\"https:\/\/acodez.in\/12-customer-experience-cx-trends-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer experience<\/a>, diversity, inclusion, honesty, and quality (of product\/service) form the core values of almost all business organizations.&nbsp;<\/p>\n\n\n\n<p>The <em>McAfee<\/em> logo is an example of how you tie a brand\u2019s core values to the design.&nbsp;<\/p>\n\n\n\n<p>At first glance, the emblem looks like a shield, which symbolizes \u201c<em>protection<\/em>\u201d. But look closer and you\u2019ll find the shield forming an \u201cM\u201d while, at the same time, creating an interlocking connection across all sides.&nbsp;<\/p>\n\n\n\n<p>On its <a href=\"https:\/\/rebrand.com\/distinction-mcafee\/#:~:text=For%20this%20reason%20we%20introduced,tagline%20%E2%80%9CTogether%20is%20power%E2%80%9D.\">rebrand page<\/a>, McAfee mentions the design significance of its logo. \u201c<em>The new McAfee is driven by the belief that only when people, technology, and organizations work together we can address the biggest challenge of the digital age &#8211; cybercrime. For this reason, we introduced a new logo featuring two separate parts that \u201ccome together\u201d to form a shield, and we also developed the tagline \u2018Together is power<\/em>\u201d.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"866\" height=\"650\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/McAfee-logo.jpeg\" alt=\"\" class=\"wp-image-13998\"\/><figcaption>McAfee&#8217;s rebranded logo<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The logo is the centerpiece of your brand identity. It must be designed in a way that it:<\/p>\n\n\n\n<ul><li>Communicates the \u2018who\u2019 and the \u2018what\u2019 of your brand<\/li><li>Is aesthetically pleasing and is also simple and uncluttered<\/li><li>Stays timeless &#8211; you don\u2019t want your logo to go out of fashion in a few months<\/li><li>Leaves a lasting impression on customers<\/li><\/ul>\n\n\n\n<p><strong>Pro tip: <\/strong>Ensure that your logo is designed in multiple formats and in different sizes &#8211; albeit in line with your brand identity &#8211; to use it for all branding purposes.<\/p>\n\n\n<div id=\"head1\" class=\"cta_tab\"><span>2<\/span><p><\/p>\n<h2>Explore logo design ideas (find logo inspiration)<\/h2>\n<\/div>\n\n\n<p>You\u2019ve defined your brand identity and probably have a mental image of your logo.<\/p>\n\n\n\n<p>However, you are far from creating the final version yet.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"register_banner\">\n<p>240,687 people use Picmaker to design logos<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/bit.ly\/2URUINv\" target=\"_blank\" rel=\"noopener\">Create Your Logo Now for Free<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before you get started, it\u2019s best to look for design inspiration and, perhaps, even take a second look at some of the iconic brand logos. This will help you have more clarity about what you\u2019re looking to create and how you must proceed with the design.&nbsp;<\/p>\n\n\n\n<p>Below is a collection of accounts and resources where you can find logo inspiration.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/logoplace\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LogoPlace<\/strong><\/a><\/p>\n\n\n\n<p>It shares logos created by web artists using various graphic design tools. The logos are varied in terms of their types (pictorial, abstract, wordmark, et cetera), and featured from different genres and industries.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/logopassion\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Logo Passion<\/strong><\/a><\/p>\n\n\n\n<p>The account shares innovative, eye-catching logo designs, but it also goes a step further by featuring mock-ups of the way designers might recreate popular logos.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/bmnicks\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>bmnicks<\/strong><\/a><\/p>\n\n\n\n<p>This account features logo designs created by New York City-based graphic designer, Brandon Nickerson. If you\u2019re looking for wordmark logo ideas, then this is an account you <em>must <\/em>check out.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/logoarchive\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LogoArchive<\/strong><\/a><\/p>\n\n\n\n<p>If you\u2019re looking for abstract or pictorial logo design ideas, you\u2019ll find plenty of them on this account, run by designer Rich Baird. Almost all posts feature a white symbol on black background, giving them a classic, rich look.&nbsp;<\/p>\n\n\n\n<p><a href=\"http:\/\/www.thebrandingcollective.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thebrandingcollective<\/strong><\/a><\/p>\n\n\n\n<p>As the name suggests, here you can find most things related to branding, including logos. You\u2019ll also find beautifully designed brand identities, packaging, and more.&nbsp;<\/p>\n\n\n\n<p>You can also use graphic and logo design-related hashtags on social media (with tens of millions of posts) to gather ideas. #logo, #logodesigns, #logodesigner are some of the hashtags you can check out for inspiration.<\/p>\n\n\n<div id=\"head2\" class=\"cta_tab\"><span>3<\/span><p><\/p>\n<h2>Identify brand colors<\/h2>\n<\/div>\n\n\n<p>Poetry makes people swoon. Images drive engagement. Colors? They invoke emotions.&nbsp;<\/p>\n\n\n\n<p>As per <strong><a href=\"https:\/\/financesonline.com\/logo-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">data<\/a><\/strong>, 60-90 percent of people judge a product based on its color alone.&nbsp;<\/p>\n\n\n\n<p>For your logo design, you must define and stick to a <a href=\"https:\/\/www.picmaker.com\/brand-assets\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>color scheme<\/strong><\/a>, but also be aware of how and when to use individual colors. Your choice of logo colors is key as it\u2019s going to go on your brand website, social media pages, newsletter, and everywhere a potential customer interacts with your brand.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"650\" height=\"651\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/color-emotions.jpeg\" alt=\"How to create a logo from scratch - the psychology of colors\" class=\"wp-image-13988\"\/><figcaption>The psychology of colors<br>Source: <a href=\"https:\/\/in.pinterest.com\/pin\/753367843911526630\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/financesonline.com\/logo-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Seventy-six percent<\/strong><\/a> of designs by major brands consist of only mono or dual color tones in their logos. Single-color logos simplify the design process but they are also easier to remember and stick in the customers\u2019 minds longer.&nbsp;<\/p>\n\n\n\n<p>On the other hand, medium and dark blue are considered corporate colors as they incite feelings of trust and peace.&nbsp;<\/p>\n\n\n\n<p>When using multiple colors, it\u2019s best to incorporate hues that are opposite to each other on the color wheel.&nbsp;<\/p>\n\n\n\n<p>Another effective technique is to pick a single color and pair it with another on the grayscale. Black, white and gray sit well alongside most colors.<\/p>\n\n\n\n<p>With or without colors, your brand logo must be versatile enough to be used in digital and print media, embroidered on a t-shirt, or in another place.&nbsp;<\/p>\n\n\n\n<p>The best way to achieve versatility with your logo is to design it in black and white and add color later.<\/p>\n\n\n<div id=\"head3\" class=\"cta_tab\"><span>4<\/span><p><\/p>\n<h2>Choose a font<\/h2>\n<\/div>\n\n\n<p>Your choice of font influences how your customers feel about your brand, and how they interact with it. A <a href=\"https:\/\/www.picmaker.com\/blog\/graphic-design-tips-for-non-designers-and-beginners\/\">on-brand font <\/a>will add personality to your logo, but a poor choice of font and font combination will make it unappealing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Serif-vs-Sans-Serif.jpeg\" alt=\"How to create a logo from scratch - difference between serif and sans serif fonts\" class=\"wp-image-13990\" width=\"700\"\/><figcaption>Difference between Sans and Serif fonts &#8211; the latter has a stroke attached to the larger stroke<\/figcaption><\/figure><\/div>\n\n\n\n<p>For example, a Sans Serif font is ideal if you\u2019re envisioning a modern, minimalist logo. Sans Serifs are prominent for their simplicity, minimalism and modernness.&nbsp;<\/p>\n\n\n\n<p><em>Google<\/em>, <em>LinkedIn<\/em> and <em>Jeep<\/em> are among the famous Sans Serif logos.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Google-Logo.jpeg\" alt=\"\" class=\"wp-image-13992\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Jeep-logo.jpeg\" alt=\"\" class=\"wp-image-13994\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>A Serif font is best for a traditional logo. Serifs are typically associated with history and tradition, and radiate elegance and authority.&nbsp;<\/p>\n\n\n\n<p><em>Mercedes-Benz<\/em> and <em>Rolex<\/em> are popular examples of Serif logos.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Rolex-Logo.jpeg\" alt=\"\" class=\"wp-image-13996\" height=\"280\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Mercedes-logo.jpeg\" alt=\"\" class=\"wp-image-13995\" height=\"320\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>In today\u2019s digital age, cursive (or script) fonts also make for a great choice. Broadley, Tahu, Estampa offer modernity, versatility, and visual appeal.&nbsp;<\/p>\n\n\n\n<p>Harrods, Virgin and Ford are examples of Cursive logos.&nbsp;<\/p>\n\n\n\n<p>The number of fonts you want to use is another aspect you must consider. The ideal number is two or three, but that also depends on the text layout you\u2019ve planned for your logo.&nbsp;<\/p>\n\n\n\n<p><strong>How to choose fonts for a logo<\/strong><\/p>\n\n\n\n<ul><li>Pick one font for the brand name on your logo and a complementary font for the tagline that comes under the brand name. (It should go without saying that the font for the brand name should be the most attention-grabbing.)<\/li><\/ul>\n\n\n\n<ul><li>If Montserrat is your font choice for the brand name &#8211; Lato, PT Serif and Esteban make excellent complementary font choices. On the other hand, if Josefin Sans is your chosen typeface, you can pair it with Playfair, Cardo, Abril, and even Lato.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>It\u2019s also important to be consistent with your choice of fonts. Constantly switching between fonts might lead to anxiety and distrust.<\/li><\/ul>\n\n\n<div id=\"head4\" class=\"cta_tab\"><span>5<\/span><p><\/p>\n<h2>Create rough designs<\/h2>\n<\/div>\n\n\n<p>You\u2019ve probably spent hours brainstorming, browsing the web for ideas and inspiration, and discussing how you\u2019ll put everything together. Oh, you\u2019ve also probably exhausted several handbooks making notes of all the essential details about logo design.&nbsp;<\/p>\n\n\n\n<p>Now it&#8217;s time to put them all into action and start laying the foundation for your brand logo.&nbsp;<\/p>\n\n\n\n<p>A lot of trial and error is involved in any design process. When it\u2019s your brand logo, it\u2019s probably going to involve many more iterations before the final design.&nbsp;<\/p>\n\n\n\n<p>You might come unstuck somewhere.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0033\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0033.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0033\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Maybe it\u2019s the typeface that doesn\u2019t invoke the emotions you envisioned. Perhaps, it\u2019s lacking in legibility. Perhaps the color combination feels a little bland all of a sudden. Or, the design as a whole feels more formal when you want it to be informal, fun, and playful.&nbsp;<\/p>\n\n\n\n<p>But, relax!<\/p>\n\n\n\n<p>Now is the time to create rough sketches of your logo. Create, refine, and repeat.&nbsp;<\/p>\n\n\n\n<p>Your logo will start to take shape. You will be 20 percent satisfied with your logo. Then 30 percent. Sixty percent later. And you keep inching closer to perfection!<\/p>\n\n\n<div id=\"head5\" class=\"cta_tab\"><span>6<\/span><p><\/p>\n<h2>Request and incorporate feedback<\/h2>\n<\/div>\n\n\n<p>Feedback is a key part of any creative process. It is also the only way creators and artists can test if their ideas work.&nbsp;<\/p>\n\n\n\n<p>In this article, the feedback stage of the logo creation process comes sixth, just after you\u2019ve started creating rough designs. But it need not always be in this order.&nbsp;<\/p>\n\n\n\n<p>Some designers may start with rough designs first, get feedback, use it to refine their design, and decide later on fonts and brand colors.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0031\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0031.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0031\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When you create rough designs, it\u2019s possible (as mentioned in the previous step) that the design might be unrecognizable. It is at this juncture that you must start picking others\u2019 brains.<\/p>\n\n\n\n<p>You can seek feedback from anyone. Some questions that you may ask to understand them:<\/p>\n\n\n\n<ul><li>How do you perceive our brand after seeing our logo?<\/li><li>What do you first notice about the logo?<\/li><li>The aspects you like\/dislike\/admire about the logo?<\/li><li>Is the logo similar to what you\u2019ve seen elsewhere?<\/li><li>What would you add\/remove from the logo to make it better?<\/li><\/ul>\n\n\n\n<p>Remember, the more specific your questions, the more non-generic the feedback will be. Don\u2019t hesitate to ask follow-up questions and evaluate which feedback\/answer adds value.&nbsp;<\/p>\n\n\n\n<p>Also, ask for feedback from people in your target demographic and geographic segmentation. So that when you incorporate the feedback, the design is appealing to the people who you\u2019re potentially going to serve as customers.&nbsp;<\/p>\n\n\n\n<p>Request feedback from a high sample size of people, which helps gather different ideas about your design.<\/p>\n\n\n<div id=\"head6\" class=\"cta_tab\"><span>7<\/span><p><\/p>\n<h2>Finalize the logo<\/h2>\n<\/div>\n\n\n<p>If you\u2019ve come this far, you aren\u2019t far from the final, polished version.&nbsp;<\/p>\n\n\n\n<p>Check to make sure the brand name, tagline, and other descriptive text on your logo are spelled right. Ensure the fonts and brand colors are uniform throughout. Ask people in your teams\/groups to review your design to ensure your logo is free of basic errors and alignment issues.&nbsp;<\/p>\n\n\n<div class=\"register_banner\">\n<p>240,687 people use Picmaker to design logos<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/bit.ly\/2URUINv\" target=\"_blank\" rel=\"noopener\">Create Your Logo Now for Free<\/a><\/div>\n<\/div>\n\n\n<p>When you started designing your logo, you\u2019d have created a list of action items along with checkboxes for each. Now\u2019s the time to start ticking off each one to complete the design.&nbsp;<\/p>\n\n\n\n<p>Finally:<\/p>\n\n\n\n<ul><li>Create different color variations of your logo (black, white, monochrome, and full color)<\/li><li>Design a style guide for external or third-party use at corporate events, workshops, and more.<\/li><li>Create different versions (PNG, JPEG, and PDF) of logo for use on the web and print. You might also have to create high-resolution files with transparent backgrounds.&nbsp;<\/li><\/ul>\n\n\n<div id=\"head7\" class=\"cta_tab\"><span>8<\/span><p><\/p>\n<h2>Designing your logo for free<\/h2>\n<\/div>\n\n\n<p>We\u2019ve covered the steps involved in designing a logo from scratch. Now, let\u2019s look at how you can create an impressive one for free.<\/p>\n\n\n\n<p>If you\u2019re crunched for time and require a professional logo, then a <a href=\"https:\/\/www.picmaker.com\/logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>free online logo maker<\/strong><\/a> like Picmaker is your go-to option.&nbsp;<\/p>\n\n\n\n<p>Picmaker offers you tens of thousands of modern, traditional and <a href=\"https:\/\/www.picmaker.com\/templates\/logo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>easily customizable templates<\/strong><\/a> to design a unique logo.&nbsp;<\/p>\n\n\n\n<p>Whether you are a construction company, a fast-food restaurant, a caf\u00e9, a full-time streamer, or a content creator on YouTube &#8211; Picmaker\u2019s rich library of templates gives you enough options to create a logo.<\/p>\n\n\n\n<p>Follow the step-by-step instructions below:<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1166\" height=\"674\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/69C8E19B-7D15-4F55-B151-FCD14DBE7E0D_1_105_c-1.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14003\"\/><figcaption>Picmaker homepage<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Log in or sign up to Picmaker with your online account<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1175\" height=\"668\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/5C54455D-16C7-4B6B-ACBF-E386CB1651FB_1_105_c.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14004\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Choose a template from the <strong><a href=\"https:\/\/www.picmaker.com\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">templates page<\/a> <\/strong>to get started<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1172\" height=\"670\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/5181C0BD-B2AB-471B-BB8D-C56A306EA992_1_105_c-1.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14013\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Customize the copy by adding your brand name, tagline, descriptive text, established year, and more<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1175\" height=\"669\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/B7E05DDA-E254-44F0-B77C-551F47A8D8CB_1_105_c-1.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14014\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Choose a font that is legible and reflects your brand identity. Alternatively, upload your own custom font and incorporate it into your design.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1177\" height=\"668\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/503AE236-6C13-4B4F-9B39-AB3FD3D63F1B_1_105_c-1.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14008\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Opt for a suitable color scheme to fit the tone of your brand. You can also upload your brand colors and incorporate them into your design.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Use the AI-powered MAD button to get automatic recommendations to enhance your logo. Switch up the colors until you see a design version that is the same as you envisioned. Don\u2019t worry, you can undo the one-click edit at any time and revert to your original design.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1256\" height=\"625\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/1186E866-0471-4033-B7E7-A57243E2CDD0_1_105_c.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14009\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1222\" height=\"643\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/22346F8F-D4EF-48F0-B7FF-62FC63BFB3D8_1_105_c.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14010\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Download your design by clicking the \u201cDownload\u201d button and choosing the file format in which you want your logo.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1221\" height=\"644\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/0C0EB953-B6B0-466A-A1DB-E6801454D744_1_105_c.jpeg\" alt=\"How to create a logo from scratch - using Picmaker\" class=\"wp-image-14011\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hurray, you\u2019ve created an awesome, eye-popping, attention-grabbing, timeless logo for your brand!<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head8\" class=\"cta_tab\"><span>9<\/span><p><\/p>\n<h2>Important takeaways to create a logo from scratch<\/h2>\n<\/div>\n\n\n<ul><li><strong>Define your brand identity: <\/strong>Do not proceed with designing your logo before you\u2019ve defined your brand identity. Ask yourself: Why did you start the business? What are your brand\u2019s core values? Your brand\u2019s unique value proposition?<\/li><\/ul>\n\n\n\n<ul><li><strong>Gather design ideas: <\/strong>Explore design ideas to gain clarity and create something truly unique. Social media platforms and search engines are great resources to search for design inspiration. Understand what others in your industry have done, how they\u2019ve conceptualized their logos, the color scheme they\u2019ve implemented and more.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Choose colors: <\/strong>Identity brand colors for your logo. More than 70 percent of your customers judge a product based on its color alone. So, choose a color that reflects your brand, the product or service you sell, and the target demographic you cater to.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Logo fonts: <\/strong>Your choice of font influences how your customers feel about your brand. A Sans-Serif font is a great choice if you envision a design that\u2019s minimalist and modern. Serif font is ideal for a more traditional choice. Either way, don\u2019t choose more than two or three fonts for your logo text.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Start with rough designs: <\/strong>Create rough designs based on the brainstorming, research and discussions you\u2019ve had within your team. You might come unstuck somewhere, but that\u2019s normal. Your rough drafts can always be revised until you find one that\u2019s as you had envisioned.<\/li><\/ul>\n\n\n\n<ul><li><strong>Collect feedback: <\/strong>Ask people for feedback on your design. Check with people who\u2019re in your target demographic and geographic segmentation. Ask them specific questions, so that they provide you with concrete, non-generic feedback to help you improve your design.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Finalize: <\/strong>Finally, review your copy, check for alignment issues and create different versions of the design for easy distribution and implementation across the web and print.<\/li><\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>ADDITIONAL READING: <\/strong><a href=\"https:\/\/www.picmaker.com\/blog\/marketing-strategy-infographics\/\"><strong>10 Stellar Ways to Use Infographics in Your Marketing Strategy<\/strong><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Find out how to create a logo from scratch in this seven-step guide where we cover the A-Z of the logo design process, font, color and more.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":50,"featured_media":14021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[454],"tags":[432,431,430],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Steps to Design a Logo from Scratch for Free (Using DIY Platform)<\/title>\n<meta name=\"description\" content=\"Learn how to design a logo from scratch for free in just 7 steps using Picmaker, shown with the help of logo examples and templates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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