{"id":13501,"date":"2021-08-27T20:29:47","date_gmt":"2021-08-27T20:29:47","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=13501"},"modified":"2022-05-04T12:44:11","modified_gmt":"2022-05-04T12:44:11","slug":"what-makes-a-good-logo","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/what-makes-a-good-logo\/","title":{"rendered":"10 Logo Design Tips To Create A Unique Logo"},"content":{"rendered":"\n<p>It was late 2016, and everything around seemed normal. Until <em>StatCounter<\/em>, an online visitor tracker reported something unheard of. It got a lot of people talking (mainly about logo and branding).<\/p>\n\n\n\n<p>For the first time, internet usage on mobile and tablet devices <a href=\"https:\/\/gs.statcounter.com\/press\/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide\"><strong>exceeded desktop internet usage\u2014by 51.3 percent to 48.7 percent in October that year<\/strong><\/a>. It changed how digital strategists, marketers, and brand managers approached branding, including <a href=\"https:\/\/www.picmaker.com\/logo-maker\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>making<\/strong><\/a> a logo.&nbsp;<\/p>\n\n\n\n<p>Awareness had already been rife that mobile devices were going to be a big part of the future, but here was the first evidence of the expected evolution. Companies now had to factor in the changing consumer habits before embarking on any branding activity.&nbsp;<\/p>\n\n\n\n<div class=\"animaker_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"animaker_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" src=\"https:\/\/app.getshow.io\/iframe\/media\/vEsGCX0BKAEubyv-Lvvp\" width=\"100%\" height=\"100%\" title=\"How to make an awesome logo | Tips &amp; Design Principles  \" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"animaker_player\" name=\"animaker_player\" allowfullscreen=\"\" msallowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" style=\"width: 100%; height: 100%;\"><\/iframe><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Logos, in particular, underwent a massive change as one big brand after another began reworking their identities to make them responsive on different screen sizes.&nbsp;<\/p>\n\n\n\n<p><strong>ALSO READ: <a href=\"https:\/\/www.picmaker.com\/blog\/make-a-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Uncomplicated Guide to Design Your Brand Identity for Free in 5 Minutes<\/a><\/strong><\/p>\n\n\n\n<p>They had to be simplified to fit them in 720&#215;1280 pixels screens, notwithstanding which they had to remain recognizable and memorable. After all, customers recognize and remember brands through their logos.&nbsp;<\/p>\n\n\n\n<p>However, personal preference (subjectivity, in other words) is an inherent part of conversations about logos. So much so that even graphic designers may find it to be somewhat of a puzzle.<\/p>\n\n\n\n<p>To know what makes a good logo, you must think objectively. Here are some questions you should ask before designing:<\/p>\n\n\n\n<ul><li>What best represents the brand\/company?<\/li><li>Who are our target audience?<\/li><li>Will it be memorable for decades to come?<\/li><li>Is the logo visible irrespective of its color and size?<\/li><li>Which fonts and colors suit our brand the best?<\/li><\/ul>\n\n\n<div class=\"register_banner\">\n<p>240,568 people use Picmaker to design logos<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/bit.ly\/2URUINv\" target=\"_blank\" rel=\"noopener\">Create Your Own Logo Now for Free<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A great logo must create an impression and kindle curiosity in the audience to learn what it signifies. Logos incorporate design to distinguish themselves from their competition while indicating the ownership of a brand in the marketplace. A well-designed symbol accomplishes a company\u2019s branding objectives, just as it serves as a reference for the audience.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"798\" height=\"1687\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/my-visual_55581718.jpeg\" alt=\"7 Types of Logo - Infographic\" class=\"wp-image-13541\"\/><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h2>Types of Logos<\/h2>\n<\/div>\n\n\n<p>At a fundamental level, a logo is simply an image that symbolizes a brand. It can, however, be classified into seven different types.<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>1. Lettermark (a.k.a monogram) logos<\/h3>\n<\/div>\n\n\n<p>This type typically only consists of letters, normally a brand\u2019s initials. BBC, CNN, HBO, and HP are examples of monogram logos that symbolize brands with lengthy names, but who have adopted the use of initials for brand identification.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/BBC-Logo-2.png\" alt=\"\" class=\"wp-image-13523\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1440\" height=\"860\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/18-Cnn-Logo-Png-White-3.jpeg\" alt=\"\" class=\"wp-image-13522\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Monogram logos offer simplicity while being easy to remember. For example, how simpler is it to say HBO instead of Home Box Office, particularly when communicating?<\/p>\n\n\n\n<p><strong>A pro tip:<\/strong> To design this type of symbol, which only consists of a brand\u2019s initials, the choice of fonts must not only be on-brand but also be clear enough to print on <a href=\"http:\/\/www.brandcrowd.com\/business-card-maker\" target=\"_blank\" rel=\"noreferrer noopener\">business cards.<\/a><\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>2. Wordmarks<\/h3>\n<\/div>\n\n\n<p>Similar to letter marks, wordmarks are typography-based logos that carry a brand\u2019s name. Restaurant chains Subway, Linked In, FedEx, and eBay are prime examples of brands that have wordmark logos.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"640\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Ebay-Logo-1.jpeg\" alt=\"\" class=\"wp-image-13527\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Subway-Logo-1.jpeg\" alt=\"\" class=\"wp-image-13528\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What is also noticeable is that the brand name is both short and unique, which, in combination with prominent typography, helps with brand identification.&nbsp;<\/p>\n\n\n\n<p>For wordmark logos also, designers must carefully consider their choice of font to ensure they are on-brand and reflective of what the brand stands for.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>3. Pictorial<\/h3>\n<\/div>\n\n\n<p>This is a graphic-based design, also known as logo symbol and brand mark. Nike, Olympic rings, and Domino\u2019s Pizza are examples of brands with Pictorial or logo symbols.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Olympic-rings.png\" alt=\"\" class=\"wp-image-13529\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"625\" height=\"469\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Nike-logo.jpeg\" alt=\"\" class=\"wp-image-13530\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Being household names, the logo makes them easily recognizable. Conversely, this may not be suitable for brands that aren\u2019t as established or whose brand recognition is not as strong.<\/p>\n\n\n\n<p>However, if your brand chooses to go with a pictorial symbol, you must carefully consider the image you choose as it\u2019s going to remain constant.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>4. Abstract logo<\/h3>\n<\/div>\n\n\n<p>These logos express wide-ranging concepts and feelings with one symbol, making them a popular choice for brands that have plenty to say.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"554\" height=\"554\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Xbox-logo.jpeg\" alt=\"\" class=\"wp-image-13531\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/PlayStation-logo.png\" alt=\"\" class=\"wp-image-13532\" width=\"450\" height=\"385\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These logos typically consist of shapes, patterns, illustrations, line symbols, and more that convey a brand\u2019s message with non-literal imagery.&nbsp;<\/p>\n\n\n\n<p>Adidas, Xbox, and PlayStation are examples of brands with an abstract symbol, whose key benefit lies in communicating a brand\u2019s message using symbols. The use of colors and shapes elicits brand sentiment and emotion.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>5. Combination mark<\/h3>\n<\/div>\n\n\n<p>As the name suggests, a combination mark combines lettermark, pictorial and abstract symbols. Picture and text can either go side-by-side, be integrated as one to create an image, or be stacked one over another.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"420\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Puma-logo.png\" alt=\"\" class=\"wp-image-13533\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Gatorade-logo.png\" alt=\"\" class=\"wp-image-13534\" height=\"315\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Adobe, Puma, and Gatorade are popular examples of combination marks that strengthen the brand-audience connection.&nbsp;<\/p>\n\n\n\n<p>An advantage of combination marks is they are easier to trademark than, say, a pictorial logo because the text and the symbol fuse together to create a unique distinction.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>6. Mascots<\/h3>\n<\/div>\n\n\n<p>These logos include an easily recognizable brand ambassador in their design and make a particularly great choice for brands that want to cater to children and families. Companies also use mascot logos when their primary motive is to entertain.&nbsp;<\/p>\n\n\n\n<p>KFC\u2019s features Colonel Sanders, Melinda Lou is featured on Wendy\u2019s, and so on.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/KFC-Logo.jpeg\" alt=\"\" class=\"wp-image-13535\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"500\" height=\"310\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Wendys-Logo.jpeg\" alt=\"\" class=\"wp-image-13536\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Mascots are closely associated with sports, where it first became a concept in helping stimulate excitement among the audience.&nbsp;<\/p>\n\n\n\n<p>Brands that choose to use a mascot logo must take into account whether they want their illustrated character to be a serious or playful character to fit the brand theme.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>7. Emblem<\/h3>\n<\/div>\n\n\n<p>This logo has an icon or font inside a symbol.&nbsp;<\/p>\n\n\n\n<p>Starbucks\u2019 mermaid emblem and Harley-Davidson\u2019s prominent crest are prime examples of emblem logos which are also commonly seen on badges, crests, and seals.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Starbucks-logo.jpeg\" alt=\"\" class=\"wp-image-13537\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"997\" height=\"801\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/Harley-Davidson-logo.jpeg\" alt=\"\" class=\"wp-image-13538\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These logos often strike a traditional appearance and, therefore, are a popular choice for schools, government organizations and agencies. The traditional design also makes them less versatile for most other brands to adopt.&nbsp;<\/p>\n\n\n\n<p><strong>A pro tip: <\/strong>For brands that want to adopt an emblem logo, design simplicity is key to creating an elegant, bold look.<\/p>\n\n\n<div class=\"register_banner\">\n<p>240,568 people use Picmaker to design logos<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/bit.ly\/2URUINv\" target=\"_blank\" rel=\"noopener\">Create Your Own Logo Now for Free<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h2>3 logo design principles you must follow<\/h2>\n<\/div>\n\n\n<p>The process of designing a logo is easier when the approach is backed by thorough research, sound planning, knowledge, and experience.&nbsp;<\/p>\n\n\n\n<p>Knowing some of the key principles, along with the <a href=\"https:\/\/www.elluminatiinc.com\/graphic-design-principles\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundamentals of graphic design<\/a>, provides the foundation to create something unique and impressive. An awareness of the brand\u2019s target audience and the type of messaging you want to foster is also vital.\u00a0<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>1. Uniqueness<\/h3>\n<\/div>\n\n\n<p>We can never stress enough the importance of a unique logo.&nbsp;<\/p>\n\n\n\n<p>A logo will attract and remain in the memory of the audience only if it\u2019s unique and easily distinguishable.&nbsp;<\/p>\n\n\n\n<p>Think of those that are memorable to you and understand what sets them apart. That\u2019s a good starting point for designing your own.&nbsp;<\/p>\n\n\n\n<p>When you look closely, you\u2019ll probably notice the use of blue in most designs. Blue is the first-choice color. It symbolizes a brand\u2019s professionalism and rationalism, fostering a sense of trust and security in a brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Green, purple and red are also good colors to use for your logo to distinguish it. Magenta, teal and turquoise are excellent color choices, too.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0013\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0013.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0013\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Above is a unique logo for a professional photography studio. It&#8217;s a minimalist design with a unique touch. <\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>2. Balance + Proportion<\/h3>\n<\/div>\n\n\n<p>Designing with the right balance and proportion is key to appeal to people\u2019s senses.&nbsp;<\/p>\n\n\n\n<p>This essentially refers to the distribution of elements in a design to create a visual appeal. Not all design elements need to be distributed symmetrically but it\u2019s important that color, contrast, typeface, and scale are balanced and have an equilibrium.&nbsp;<\/p>\n\n\n\n<p>Proportion is the weight of each element that\u2019s part of a logo. Striking the right proportion will give it a wholesome look.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0033\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0033.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0033\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Above is a logo that incorporates balance and proportion to give it a professional, wholesome look.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>3. Scalability<\/h3>\n<\/div>\n\n\n<p>Scalable logos are adaptable to different sizes and thus become a voice for your brand anywhere.&nbsp;<\/p>\n\n\n\n<p>They can be printed on large billboards while being adaptable to also be etched on smaller objects.<\/p>\n\n\n\n<p>However, scalable logos must look their original self and be easily recognizable regardless of where they\u2019re printed.&nbsp;<\/p>\n\n\n\n<p>The key to achieving scalability is to not include too many details. The designer must also create the design in vector format, which helps with rescaling the design.<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0031\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0031.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0031\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Above is an example of a scalable logo. The designer has opted for simplicity while experimenting with the typeface to lend elegance and ensure it stays in the minds of viewers.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"786\" height=\"1974\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/my-visual_55581718-1-min.jpeg\" alt=\"10 Logo Design Tips - Infographic\" class=\"wp-image-13543\"\/><\/figure>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h2>10 Design Tips to Create Your Own Logo<\/h2>\n<\/div>\n\n\n<p>The principles of making a good, impressionable logo might sound simple and clear. However, knowing where to start and putting your ideas into action can be challenging, whether you&#8217;re a beginner or someone seasoned with design. &nbsp;<\/p>\n\n\n\n<p>Don\u2019t worry, the following list of design tips will help you create a unique brand logo.<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>1. Pick a legible typography (over an aesthetically pleasing one)<\/h3>\n<\/div>\n\n\n<p>Choose readable, web-friendly fonts such as Montserrat, Helvetica and Lato to make your design polished and professional. More importantly, using a legible font is key to effectively getting your message across, while retaining the reader\u2019s interest in your logo.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0034\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0034.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0034\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The above template uses Montserrat font with subfamily \u201cExtraBold\u201d applied to the title \u2018Alpha\u2019 and \u201cMedium\u201d applied to \u2018Constructions\u2019.&nbsp;<\/p>\n\n\n\n<p>Not only is Montserrat a great choice of font, here it informs the viewer of the brand name instantly, while the distinction in font sizes makes it memorable.&nbsp;<\/p>\n\n\n\n<p>If you choose a brush script or handwritten font, ensure that the text is legible even if the size is small.&nbsp;<\/p>\n\n\n\n<p>Remember: Legibility should not be compromised for any decorative element that you may want to incorporate in your design. As you design your logo, it\u2019s possible that you cut off letters, change fonts and tweak the typefaces. Make sure that none of these affects your design\u2019s legibility.<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>2. Pick a complementary\/analogous color palette<\/h3>\n<\/div>\n\n\n<p>Colors have the inherent ability to elicit primal sentiments in people. A great logo takes advantage of this attribute to emotionally connect with the audience.&nbsp;<\/p>\n\n\n\n<p>The right color scheme will create positive feelings such as happiness, warmth and well-being. Whereas an incongruent color scheme could trigger negative feelings.&nbsp;<\/p>\n\n\n\n<p>Picking a complementary or analogous color palette is a great way to bring out positive feelings in people.&nbsp;<\/p>\n\n\n\n<p>A complementary color palette uses colors that are at opposite ends of the spectrum. This creates contrast and persuades the viewer to pay attention to the logo.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0003\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0003.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0003\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Take this as an example. Black and white provide the maximum contrast possible but are regarded as a contrast of value. Also, big differences in lightness are deemed pleasant for the human eye. Along with the choice of color palette, the minimalist design makes it easier for the viewer to focus on the logo.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0020\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0020.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0020\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The designer has implemented an analogous color palette for this minimalist logo, with the use of yellow and orange &#8211; the two most vibrant colors on the color wheel.<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>3. Ensure all design elements are aligned<\/h3>\n<\/div>\n\n\n<p>Spacing and alignment can make all the difference, by either capturing the audience\u2019s attention or failing to make an impression. Essentially, the designer must ensure that text and word spacing, design elements, and margins are centered and even.&nbsp;<\/p>\n\n\n\n<p>Proper alignment provides balance and gets the viewer to focus on the key elements of the design.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0005\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0005.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0005\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The logo above features multiple layers of text along with a cup and saucer set, but everything is aligned and balanced. The line-spacing is even, which makes it uncluttered and easier to focus.<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>4. Less is not always less<\/h3>\n<\/div>\n\n\n<p>The saying \u201cSay more with less\u201d is essential to bear in mind when designing a logo.&nbsp;<\/p>\n\n\n\n<p>Not all logos have to be minimalist, of course. But, if you can create a simple design that conveys your intended message, then it\u2019s not necessary to crowd the design with undue elements.&nbsp;<\/p>\n\n\n\n<p>Ensure, however, that the visual elements you include create a lasting impression on the viewer.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0021\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0021.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0021\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s a minimalist logo that still does its job of communicating the main message.&nbsp;<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>5. Use symmetry to create visual coherence<\/h3>\n<\/div>\n\n\n<p>Visual coherence is nothing but ensuring the visual elements are balanced throughout.<\/p>\n\n\n\n<p>Symmetry is a big part of all that is aesthetically pleasing to the human eye. Not to mention it also makes the design look professional and organized.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Design symmetry can be achieved in different ways &#8211; one of which is by providing equal spacing around the text.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0019\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0019.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0019\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The logo above is an example of a symmetrical design with even spacing around the text, which is centrally aligned.&nbsp;<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>6. Use icons to make the logo memorable<\/h3>\n<\/div>\n\n\n<p>Long after a viewer has come across a brand symbol, what sticks with them is not the text or the color scheme. Instead, it\u2019s the iconography that remains in the memory.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0017\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0017.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0017\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Take this as an example. The designer has creatively included the \u201cKnight\u201d as part of the letter \u2018h\u2019 to make the logo stand out and memorable.&nbsp;<\/p>\n\n\n\n<p>Not only does the icon feel contextual in the way it\u2019s used, but it also stands as a symbol for the chess academy, \u201cRough Horse\u201d.&nbsp;<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>7. Provide an element of surprise<\/h3>\n<\/div>\n\n\n<p>People love mysteries and novelty. If your design can capture the viewer\u2019s attention and transfix their eyes on the design longer, it will lead to better memory and recall.<\/p>\n\n\n\n<p>Therefore, once you\u2019ve nailed down the fundamentals, think how you can add personality with an element of surprise.&nbsp;<\/p>\n\n\n\n<p>After all, what is a logo if it doesn\u2019t reflect the uniqueness of your brand?<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0024\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0024.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0024\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s a logo with an element of surprise. The letters \u2018u\u2019 and \u2018h\u2019 are intricately connected to form a glass that contains juice.&nbsp;<\/p>\n\n\n\n<p>While it has the brand name \u201cJuice Shop\u201d, the quirk played by the designer makes it more memorable. At the same time, the design is simple and appropriate.&nbsp;<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>8. Work with black and white whenever possible<\/h3>\n<\/div>\n\n\n<p>Try not to crowd your design with excessive colors or textures. This will make it easier for you to focus on the key features: contrast, hierarchy, and readability.&nbsp;<\/p>\n\n\n\n<p>A black-and-white color scheme helps you achieve simplicity with your logo, while it also drastically improves the effectiveness of your design.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0013\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0013.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0013\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the logo above, the designer has employed a minimalist color scheme. The <a href=\"https:\/\/www.picmaker.com\/background-remover\" target=\"_blank\" rel=\"noreferrer noopener\">background<\/a> is white and the font used is Norwester, part of the Sans Serif font family, which helps with readability.&nbsp;<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>9. Make your logo timeless<\/h3>\n<\/div>\n\n\n<p>Timelessness is another important trait of an excellent logo. You don\u2019t want your brand identity just for the now and tomorrow.&nbsp;<\/p>\n\n\n\n<p>All logos are updated now and then to retain freshness, but a great logo today must remain great 10, 15, 30, or even 50 years down the line.&nbsp;<\/p>\n\n\n\n<p>Creating a timeless logo is easy when you follow a few general rules, such as:<\/p>\n\n\n\n<ul><li>Choose classic fonts<\/li><li>Stick to two or three colors<\/li><li>Keep it simple but bold<\/li><li>Make it easily adaptable for print and digital platforms<\/li><\/ul>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0026\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0026.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0026\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The logo above has the characteristics of a timeless one. The designer has incorporated only a few colors, the design is simple but memorable, and the font used (Arvo) is a geometric, slab-serif typeface that\u2019s suited for print and digital media.<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h3>10. Make sure the logo is all-encompassing<\/h3>\n<\/div>\n\n\n<p>A designer incorporates various elements into a logo to capture the essence of the company and create a single image that stands the test of time.&nbsp;<\/p>\n\n\n\n<p>A great design should encompass both the brand message and the marketing message that the company wants to convey to its audience.&nbsp;<\/p>\n\n\n<div class=\"templates_promote\">\n<div><a href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0018\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"ver aligncenter\" src=\"https:\/\/static.picmaker.com\/scene-prebuilts\/thumbnails\/LA-0018.png\" alt=\"Logo Template\" width=\"283\" height=\"400\"><\/a><\/div>\n<div class=\"template_cta\" style=\"text-align: center;\"><a class=\"use_template\" href=\"https:\/\/app.picmaker.com\/templates\/createTemplateProject?templateId=LA-0018\" target=\"_blank\" rel=\"noopener\">Use this Logo template<\/a><\/div>\n<\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The logo above has all the qualities that make it all-encompassing. The messaging is direct and clear, while the text and shapes give it a modern and classic look.<\/p>\n\n\n<div class=\"register_banner\">\n<p>240,568 people use Picmaker to design their logos<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/bit.ly\/2URUINv\" target=\"_blank\" rel=\"noopener\">Create Your Own Logo Now for Free<\/a><\/div>\n<\/div>\n<div id=\"head0\" class=\"cta_tab\">\n<h2>Key Takeaways for Your Next Logo<\/h2>\n<\/div>\n\n\n<ul><li>Your brand identity should be unique and must resonate with the audience to make it memorable.<\/li><li>Logos can be classified into seven different types. Pick a type that best suits your brand (based on the industry you are in) and the audience you\u2019re trying to reach.&nbsp;<\/li><li>In addition to being unique, it must incorporate balance and proportion, and be scalable.&nbsp;<\/li><li>Ensure the logo is legible, timeless and has a surprise element to it.&nbsp;<\/li><li>Use icons and symmetry to appeal to people\u2019s senses.<\/li><li>If you can, say more with less.&nbsp;<\/li><\/ul>\n\n\n\n<p><strong>ADDITIONAL READING:<\/strong> <\/p>\n\n\n\n<ul><li><strong><a href=\"https:\/\/www.picmaker.com\/blog\/7-simple-graphic-design-tools-to-create-engaging-instagram-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 Simple Graphic Design Tools to Create Engaging Instagram Content<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.picmaker.com\/blog\/b2b-facebook-advertising-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Create A Successful B2B Facebook Ad Strategy<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.picmaker.com\/blog\/rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 Steps To A Successful Rebrand<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.picmaker.com\/blog\/grid-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feature Update: Grid Design | Learn How To Make Stunning Grid Designs<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.picmaker.com\/blog\/illustrations-in-graphic-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Importance of Illustrations in Online Graphic Design<\/a><\/strong><\/li><\/ul>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered &#8211; &#8220;What makes a good logo&#8221;.  If you have, here are 10 actionable tips to help you create a good logo.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":50,"featured_media":13545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444,454,6],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Design Your Own Logo For Free (With Examples)<\/title>\n<meta name=\"description\" content=\"Learn how to design your own logo for free, including design tips, what makes a good logo, design principles, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.picmaker.com\/blog\/what-makes-a-good-logo\/","og_locale":"en_US","og_type":"article","og_title":"10 Logo Design Tips To Create A Unique Logo","og_description":"Learn how to design your own logo for free, including design tips, what makes a good logo, design principles, and more.","og_url":"https:\/\/www.picmaker.com\/blog\/what-makes-a-good-logo\/","og_site_name":"Picmaker Blog","article_publisher":"https:\/\/www.facebook.com\/thepicmaker\/","article_published_time":"2021-08-27T20:29:47+00:00","article_modified_time":"2022-05-04T12:44:11+00:00","og_image":[{"width":1280,"height":400,"url":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/08\/2-1.png","type":"image\/png"}],"author":"Suhith Kumar 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