{"id":11816,"date":"2021-07-08T14:26:30","date_gmt":"2021-07-08T14:26:30","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=11816"},"modified":"2022-11-30T06:58:38","modified_gmt":"2022-11-30T06:58:38","slug":"video-marketing-on-instagram","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/","title":{"rendered":"[Infographic] How to Take Advantage of Video Marketing on Instagram: 4 Easy Steps For Success"},"content":{"rendered":"\n<div class=\"animaker_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"animaker_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" src=\"https:\/\/app.getshow.io\/iframe\/media\/ez9Sd34BvU3iKUXXChrd\" width=\"100%\" height=\"100%\" title=\"Top 7 Engaging Instagram Story Ideas  For Business In 2022  \" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"animaker_player\" name=\"animaker_player\" allowfullscreen=\"\" msallowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" style=\"width: 100%; height: 100%;\"><\/iframe><\/div><\/div>\n\n\n\n<p>Instagram is a multimedia-based <a href=\"https:\/\/www.picmaker.com\/blog\/7-great-ways-to-use-instagram-stories-for-business-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">social network<\/a> and is one of the most popular apps in the world. People use Instagram to easily share their moments as pics and videos.<\/p>\n\n\n\n<p>Besides, videos account for a significant portion of internet usage and can be very useful for them. And, they have become the most sought-after kind of content among social users, especially Gen Z.<\/p>\n\n\n\n<p>Instagram allows you to <a href=\"https:\/\/www.picmaker.com\/blog\/understanding-youtube-seo-and-hacks-with-justin-brown\/\" target=\"_blank\" rel=\"noreferrer noopener\">post videos<\/a> via regular posts, stories, Live, and IGTV. It is perfect for marketers to build a following with their audiences and grow their businesses through smart video marketing techniques.<\/p>\n\n\n\n<p>Marketers use Instagram to broadcast their messages via various types of videos, such as:<\/p>\n\n\n\n<ul><li><strong>Branded videos:<\/strong> Used for <a href=\"https:\/\/blogwaves.com\/news\/how-to-use-story-archetypes-for-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand storytelling<\/a> and introducing the brand.<\/li><li><strong>Product videos:<\/strong> Focused on specific products explaining why they\u2019re good for customers.<\/li><li><strong>Tutorial videos:<\/strong> Helps in training customers to make the most of the products.<\/li><li><strong>Educational videos:<\/strong> Enables brands to become a thought leader in a specific industry or niche.<\/li><li><strong>Live videos:<\/strong> The best way to engage with the audiences face-to-face.<\/li><li><strong>User-generated videos:<\/strong> Shared by users and customers while using a company&#8217;s products\/services.<\/li><\/ul>\n\n\n\n<p>But, videos are hard work, and you need to flex your creative muscles to put out videos that constantly engage your audience. Besides, you need the relevant expertise, content ideas, and time to produce high-quality videos. And, with a little fun in your videos, you can gain tons of <a href=\"https:\/\/www.picmaker.com\/blog\/best-instagram-post-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">impressions on Instagram<\/a>.<\/p>\n\n\n\n<p>Moreover, being consistent in style and posting schedules is critical to gain more visibility within your audience based on your location and niche. Having a unique style on all your videos can make your content recognizable by niche audiences.<\/p>\n\n\n\n<p>But, in order to succeed via video marketing on Instagram, you need to adhere to a few best practices. It isn&#8217;t a silver bullet, but sticking to it can yield incredible results in the long run.<\/p>\n\n\n\n<p>Let&#8217;s dive into it right away!<\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h2>Infographic: 4 Steps to video marketing success on Instagram<\/h2>\n<\/div>\n\n\n<p>We invited our friends at <strong>Social Tradia<\/strong> to share the best tips for video marketing on Instagram. And, they put together this lovely infographic that explains the 4 steps to take advantage of video marketing on Instagram.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/47C1415A-BF82-4687-AF6E-25E479EF1185_1_105_c.jpeg\" alt=\"4 Steps for successful video marketing on Instagram\" class=\"wp-image-13841\" width=\"537\" height=\"2076\"\/><figcaption>4 Steps for successful video marketing on Instagram<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let us now go over each step so that you can implement it easily.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head1\" class=\"cta_tab\">\n<h2>Step 1: Align Instagram Videos with Your Marketing Goals<\/h2>\n<\/div>\n\n\n<p>When you&#8217;ve determined your marketing goals, work backward to get your Instagram videos to fall in line with them. For example, a startup could focus on spreading awareness about their product\/service in Year 1. So, these could be tutorials or How-to videos.<\/p>\n\n\n\n<p>On the other hand, more established companies could produce behind-the-scene videos that showcase their culture and camaraderie in their offices.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"882\" height=\"891\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/21F7401A-A39B-438A-AF20-3E8FAD4E4FC6_1_105_c.jpeg\" alt=\"Align Instagram videos with your marketing goals\" class=\"wp-image-13842\"\/><figcaption>Ideas to create Instagram videos<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here&#8217;re the different types of videos you could produce on Instagram:<\/p>\n\n\n\n<ul><li><strong>Product demos:<\/strong> Showcase how your product solves real-life challenges<\/li><li><strong>Testimonials:<\/strong> Tell your leads why your existing customers love your product\/service<\/li><li><strong>Employee videos:<\/strong> Get employees to shoot videos with their mobile phones (Don&#8217;t forget to set the guidelines\/standards)<\/li><li><strong>Case studies:<\/strong> Explain how you solved a problem for an existing customer<\/li><li><strong>Behind-the-scenes (BTS):<\/strong> Show the real challenges your team goes through with BTS videos<\/li><li><strong>How-to and tips:<\/strong> These videos help you get more leads\/interested audiences because you can integrate your product\/service with a customer problem<\/li><li><strong>Social cause activity:<\/strong> Always make sure you&#8217;re espousing the right social causes<\/li><\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head2\" class=\"cta_tab\">\n<h2>Step 2: Produce High-Quality Video Content<\/h2>\n<\/div>\n\n\n<p>No matter what videos you create, make sure they are high-definition. Low-quality videos do not attract audiences and have poor retention rates. Besides, while creating high-definition videos are important, don&#8217;t forget about their ideal resolutions, duration, and aspect ratio.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"842\" height=\"934\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/F717E07D-0C6C-446E-BD5E-28919FA0FB2E_1_105_c.jpeg\" alt=\"The ideal size, dimension, and resolution of an Instagram video\" class=\"wp-image-13843\"\/><figcaption>The ideal size, dimension, and resolution of an Instagram video<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are mainly 3 types of videos on Instagram.<\/p>\n\n\n\n<ol><li><strong>Newsfeed videos:<\/strong> These videos are 1-minute long, and come in three types &#8211; Square, Vertical, and Landscape. Square videos have a screen resolution of 1080 x 1080 pixels. Vertical videos have a screen resolution of 1080 x 1350 pixels, while Landscape videos come in 1200 x 673 pixels.<br><\/li><li><strong>Instagram live videos:<\/strong> Using Instagram live videos, you can reach a large audience at a pre-announced time and use a topic. For example, if you&#8217;re a badminton coach, you could show a live video of how to play the backhand at a specific time. Instagrammers often use this feature for an interview with different personalities, chats, etc.<br><\/li><li><strong>IGTV videos:<\/strong> These videos last from 10 minutes to 1 hour. Use this to showcase longer videos such as product reviews, documentaries, detailed interviews, et al.<\/li><\/ol>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head3\" class=\"cta_tab\">\n<h2>Step 3: Use Instagram Analytics to Improve Your Videos<\/h2>\n<\/div>\n\n\n<p>Knowing what videos are working like a charm for you is key to a successful Instagram strategy. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1435\" height=\"547\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/28DDCE19-353B-4832-8902-35BB65776C66_1_105_c.jpeg\" alt=\"Use Instagram analytics for your videos\" class=\"wp-image-13844\"\/><figcaption>Use Instagram analytics for your videos<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, how do you check the analytics of your Instagram videos? Go to your Instagram profile, click on Insights, and you will notice a lot of analysis of your content performance and <a href=\"https:\/\/napoleoncat.com\/blog\/what-is-an-impression-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram impressions<\/a>.<\/p>\n\n\n\n<p>Tweak your content strategy based on these insights for better results.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"602\" height=\"1305\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/35BB55AA-AB40-498E-9945-952C919BF2C9_1_201_a.jpeg\" alt=\"Analysing Instagram content performance\" class=\"wp-image-13845\"\/><figcaption>Analyzing Instagram content performance<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head4\" class=\"cta_tab\">\n<h2>Step 4: Use Instagram Video Best Practices<\/h2>\n<\/div>\n\n\n<p>Like any video strategy on social media, there are a few best practices that can help you go from &#8216;good to great.&#8217; In the image below, we&#8217;ve captured a few of them that you need to follow to get the best results. <\/p>\n\n\n\n<p>For example, responding to people who comment on your videos. Take the time out to respond to every single comment on Instagram. This helps the algorithms understand that a genuine conversation is taking place.<\/p>\n\n\n\n<p>As a result, it showcases your video content to even more people across its user base. That is how videos go viral on Instagram. Not that every video will go viral on Instagram, but, following these best practices can help you score a home run faster.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1022\" height=\"769\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/335927DB-EF1A-43E5-8EAF-407E3189C003_1_105_c.jpeg\" alt=\"Follow Instagram video best practices\" class=\"wp-image-13846\"\/><figcaption>Follow Instagram video best practices<\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head5\" class=\"cta_tab\">\n<h2>Conclusion<\/h2>\n<\/div>\n\n\n<p>Like YouTube videos, Instagram videos are not easy to crack. It has a learning curve that all Instagrammers must go through before people take notice. It is easy to get lost and trapped in content that is not useful to anybody.  <\/p>\n\n\n\n<p>So, remember to create that content that follows the 3Es. It must either Educate, Entertain, or Enlighten your audience. If your video does not do any of these, you&#8217;re spinning the right yarn.<\/p>\n\n\n\n<p>Besides, far too many beginners want to satisfy everybody in their audience. In fact, you must aim to create videos that satisfy one person&#8217;s needs at a time. One person&#8217;s word of mouth travels much faster than you can imagine.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em>This blog was contributed by <a href=\"https:\/\/www.linkedin.com\/in\/tom-siani\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Siani<\/a>, an online marketing expert. Tom works with well-known brands to generate traffic, create sales funnels, and increase online sales. He has also written blogs about social media marketing, brand marketing, blogging, search visibility, etc.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/blog\/instagram-marketer-haris-aboobacker\/\" target=\"_blank\" rel=\"noreferrer noopener\">This Instagram marketer failed in 15 different businesses but now runs a successful agency that teaches people how to market on Instagram. Read his inspirational story<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.picmaker.com\/blog\/instagram-graphic-design-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Improve the visibility of your Instagram posts? 5 graphic design tips + 11 free templates to put them into action<\/a>.<\/p>\n\n\n\n<p>If you&#8217;re looking for templates and inspiration, don&#8217;t forget to check out how to create awesome Instagram Stories for your business with Picmaker&#8217;s&nbsp;<a href=\"https:\/\/www.picmaker.com\/instagram-story-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Story Maker<\/a>.<\/p>\n\n\n\n<p>Besides, if you&#8217;re looking to create stories that don&#8217;t look like a flock of sheep, try our&nbsp;<a href=\"https:\/\/www.picmaker.com\/instagram-post-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Post Maker<\/a>.<\/p>\n\n\n\n<p>More than a billion people use Instagram daily. Here\u2019re&nbsp;<a href=\"https:\/\/www.picmaker.com\/blog\/7-great-ways-to-use-instagram-stories-for-business-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 ways to use Instagram Stories for your business and get more people to notice your brand<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Video marketing on Instagram isn&#8217;t easy &#8211; you need relevant expertise, content ideas, and time to produce high-quality videos. Here&#8217;re 4 simple steps to help you succeed.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":35,"featured_media":12782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[456,416],"tags":[],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Take Advantage Of Video Marketing On Instagram - 4 Easy Steps<\/title>\n<meta name=\"description\" content=\"Video marketing on Instagram isn&#039;t easy - you need relevant expertise, content ideas, and time to produce high-quality videos. Here&#039;re 4 simple steps to help you succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Infographic] How to Take Advantage of Video Marketing on Instagram: 4 Easy Steps For Success\" \/>\n<meta property=\"og:description\" content=\"Video marketing on Instagram isn&#039;t easy - you need relevant expertise, content ideas, and time to produce high-quality videos. Here&#039;re 4 simple steps to help you succeed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Picmaker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thepicmaker\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-08T14:26:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-30T06:58:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karthik S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PicmakerHQ\" \/>\n<meta name=\"twitter:site\" content=\"@PicmakerHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karthik S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Take Advantage Of Video Marketing On Instagram - 4 Easy Steps","description":"Video marketing on Instagram isn't easy - you need relevant expertise, content ideas, and time to produce high-quality videos. Here're 4 simple steps to help you succeed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/","og_locale":"en_US","og_type":"article","og_title":"[Infographic] How to Take Advantage of Video Marketing on Instagram: 4 Easy Steps For Success","og_description":"Video marketing on Instagram isn't easy - you need relevant expertise, content ideas, and time to produce high-quality videos. Here're 4 simple steps to help you succeed.","og_url":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/","og_site_name":"Picmaker Blog","article_publisher":"https:\/\/www.facebook.com\/thepicmaker\/","article_published_time":"2021-07-08T14:26:30+00:00","article_modified_time":"2022-11-30T06:58:38+00:00","og_image":[{"width":1280,"height":400,"url":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-marketing.png","type":"image\/png"}],"author":"Karthik S","twitter_card":"summary_large_image","twitter_creator":"@PicmakerHQ","twitter_site":"@PicmakerHQ","twitter_misc":{"Written by":"Karthik S","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#article","isPartOf":{"@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/"},"author":{"name":"Karthik S","@id":"https:\/\/www.picmaker.com\/blog\/#\/schema\/person\/ef65522c9f7919d86f016adfa8e5a8e8"},"headline":"[Infographic] How to Take Advantage of Video Marketing on Instagram: 4 Easy Steps For Success","datePublished":"2021-07-08T14:26:30+00:00","dateModified":"2022-11-30T06:58:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/"},"wordCount":1273,"commentCount":0,"publisher":{"@id":"https:\/\/www.picmaker.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-marketing.png","articleSection":["Guest blog","Instagram"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/","url":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/","name":"How To Take Advantage Of Video Marketing On Instagram - 4 Easy Steps","isPartOf":{"@id":"https:\/\/www.picmaker.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#primaryimage"},"image":{"@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-marketing.png","datePublished":"2021-07-08T14:26:30+00:00","dateModified":"2022-11-30T06:58:38+00:00","description":"Video marketing on Instagram isn't easy - you need relevant expertise, content ideas, and time to produce high-quality videos. Here're 4 simple steps to help you succeed.","breadcrumb":{"@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#primaryimage","url":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-marketing.png","contentUrl":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/07\/Instagram-marketing.png","width":1280,"height":400,"caption":"Instagram video marketing - 4 easy steps for success"},{"@type":"BreadcrumbList","@id":"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.picmaker.com\/blog\/"},{"@type":"ListItem","position":2,"name":"[Infographic] How to Take Advantage of Video Marketing on Instagram: 4 Easy Steps For Success"}]},{"@type":"WebSite","@id":"https:\/\/www.picmaker.com\/blog\/#website","url":"https:\/\/www.picmaker.com\/blog\/","name":"Picmaker Blog","description":"On our popular design blog, discover limitless ideas and inspiration on DIY design, design templates, graphics, illustrations, and art.","publisher":{"@id":"https:\/\/www.picmaker.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.picmaker.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.picmaker.com\/blog\/#organization","name":"Picmaker","url":"https:\/\/www.picmaker.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.picmaker.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Picmaker_Original_logo.png","contentUrl":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/09\/Picmaker_Original_logo.png","width":2084,"height":634,"caption":"Picmaker"},"image":{"@id":"https:\/\/www.picmaker.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thepicmaker\/","https:\/\/twitter.com\/PicmakerHQ","https:\/\/www.linkedin.com\/showcase\/picmaker","https:\/\/www.youtube.com\/channel\/UClpbRJ0wLPUvFrDR_oBnbcg"]},{"@type":"Person","@id":"https:\/\/www.picmaker.com\/blog\/#\/schema\/person\/ef65522c9f7919d86f016adfa8e5a8e8","name":"Karthik S","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.picmaker.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/01\/Karthik-Subramanian.jpg","contentUrl":"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/01\/Karthik-Subramanian.jpg","caption":"Karthik S"},"description":"I love writing and speaking to people. Of late, I've begun to explore the deep SaaS marketing universe. I began as an equity research analyst, and I've lost my way since then :). I have an undying hunger for understanding the Japanese culture, and helping people make career decisions.","sameAs":["https:\/\/in.linkedin.com\/in\/karthiksmanian"],"url":"https:\/\/www.picmaker.com\/blog\/author\/karthik\/"}]}},"_links":{"self":[{"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/posts\/11816"}],"collection":[{"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/comments?post=11816"}],"version-history":[{"count":34,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/posts\/11816\/revisions"}],"predecessor-version":[{"id":16627,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/posts\/11816\/revisions\/16627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/media\/12782"}],"wp:attachment":[{"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/media?parent=11816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/categories?post=11816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/tags?post=11816"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.picmaker.com\/blog\/wp-json\/wp\/v2\/table_tags?post=11816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}