{"id":11789,"date":"2021-06-02T09:43:30","date_gmt":"2021-06-02T09:43:30","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=11789"},"modified":"2022-01-20T13:41:14","modified_gmt":"2022-01-20T13:41:14","slug":"best-instagram-post-ideas","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/best-instagram-post-ideas\/","title":{"rendered":"15 Best Instagram Post Ideas With Images to Drive Huge Engagements in 2022"},"content":{"rendered":"\n<div class=\"animaker_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"animaker_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" src=\"https:\/\/app.getshow.io\/iframe\/media\/ez9Sd34BvU3iKUXXChrd\" width=\"100%\" height=\"100%\" title=\"Top 7 Engaging Instagram Story Ideas  For Business In 2022  \"allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"animaker_player\" name=\"animaker_player\" allowfullscreen msallowfullscreen webkitallowfullscreen mozallowfullscreen style=\"width: 100%; height: 100%;\"><\/iframe><\/div><\/div>\n\n\n\n<p>Ever seen a flock of sheep? Think you can spot the difference between all the little ones in there? Probably not. That\u2019s exactly what happens on Instagram too.<\/p>\n\n\n\n<p>People, especially businesses, are blindly following what others are uploading on their feeds, without actually knowing what\u2019s relevant to their brand. When you simply copy others\u2019 ideas, it will not take much time for your post on Instagram to sink in the large ocean of 95 million photos and videos shared every day!<\/p>\n\n\n\n<p>You have to separate yourself from the pack and provide your target audience and followers with content that they can\u2019t get anywhere else. We know that coming up with unique post ideas regularly can be difficult. So we have rounded up 15 best Instagram post ideas that will make your audience stick to your feed.<\/p>\n\n\n\n<p>Before we begin, here\u2019s a pro tip:&nbsp;<\/p>\n\n\n\n<p>\u201cWhenever you design a post to upload on Instagram, make sure it does one of these four things: Inspire, Entertain, Educate, or Reveal. After designing it, make sure that you upload it at the <a href=\"https:\/\/recurpost.com\/blog\/best-and-worst-time-to-post-on-instagram-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">best time to post on Instagram<\/a> to get maximum reach and engagement.\u201d<\/p>\n\n\n\n<p>So let\u2019s see the ideas that will benefit your followers, drive traffic to your website, and keep your audience interested in your business.<\/p>\n\n\n\n<p><\/p>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h2>15 creative Instagram post ideas for every brand<\/h2>\n<\/div>\n\n\n<p>Take a look at our different ideas, and choose the ones that suit your business or brand.<\/p>\n\n\n<div id=\"head1\" class=\"cta_tab\">\n<h2>1. Share a Tutorial<\/h2>\n<\/div>\n\n\n<p>Tutorials are very popular on Instagram. Especially after the introduction of Reels, people are finding ways to create how-to videos in less than a minute. They are quick, informative, and keep your audience engaged till the end of the video. You can create tutorials on any topic that relates to your industry. These videos can be posted on your Feed, Reels, or IGTV (if it\u2019s a longer tutorial).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/tutorial.png\" alt=\"Share a tutorial - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11793\"\/><\/figure>\n\n\n\n<p>For example, if you own a restaurant, you can show your followers how they can make one of your dishes on their own. Your customers and followers will be happy to see such content. You can also show how your products are used, which will <a href=\"https:\/\/www.cloudtalk.io\/blog\/9-proven-strategies-to-boost-sales-in-your-organisation\" target=\"_blank\" rel=\"noreferrer noopener\">increase your sales<\/a> along with engagement.<\/p>\n\n\n<div id=\"head2\" class=\"cta_tab\">\n<h2>2. Take people behind the scenes<\/h2>\n<\/div>\n\n\n<p>Users on Instagram want to see your personality as a brand. They don\u2019t just want to be bombarded with product pictures every now and then. One great way to add personality and humanize your brand is to share behind-the-scenes content. By showing your followers what goes on in your workspace, you will make them emotionally invest themselves. They will feel like a part of your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/bts.png\" alt=\"Behind - the scenes - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11799\"\/><\/figure>\n\n\n\n<p>Such content can include anything from showing your employees working at their desks, the celebration of an employee\u2019s birthday, fun Friday games, a little pizza party &#8211; anything that shows the fun side of your office. This will create transparency, build trust, and allow your followers to know your brand at a more intimate level.<\/p>\n\n\n<div id=\"head3\" class=\"cta_tab\">\n<h2>3. <b>Run a contest or a giveaway<\/b><\/h2>\n<\/div>\n\n\n<p>Contests and giveaways are the best way to quickly get a lot of engagement on Instagram and build excitement around your brand. They will get people talking about your brand. Everyone loves to get free stuff and even the ones who don\u2019t win can become your potential customers after they see how much buzz your contest has generated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/giveaway.png\" alt=\"Giveaway - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11801\"\/><\/figure>\n\n\n\n<p>Just make sure to offer an appealing prize for the giveaway. To make your contest a success, ask people to comment on your giveaway post and tag their friends, share one of your posts on their social media accounts, like your post and follow your account, or share your giveaway post on their stories by tagging your account and using your hashtag.<\/p>\n\n\n<div id=\"head4\" class=\"cta_tab\">\n<h2>4. <b>User-generated content<\/b><\/h2>\n<\/div>\n\n\n<p>You don\u2019t have to create every piece of content by yourself! And what\u2019s better than content generated by your customers themselves? Re-share your customers\u2019 content showcasing your products in use, whether that&#8217;s a <a href=\"https:\/\/www.picmaker.com\/collage-maker\" target=\"_blank\" rel=\"noreferrer noopener\">collage maker<\/a> or another tool which makes the creation process easier. By doing this, you will not only appreciate your customers, but also build brand awareness and social proof.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/user-generated.png\" alt=\"User-generated content - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11794\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Apple uses this Instagram post idea all the time. It encourages its users to use the hashtag #ShotoniPhone and share their photos and videos. 73% of people say that they trust the recommendations made by other people on the internet. Thus, your customers will actually convert into micro-influencers in this case. You can also encourage your customers to share photos and videos of your products on their profiles in exchange for a discount coupon.<\/p>\n\n\n<div class=\"register_banner\">\n<p>Make stunning Instagram posts in minutes!<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/www.picmaker.com\/instagram-post-maker\" target=\"_blank\" rel=\"noopener\">Try our Instagram post templates for free<\/a><\/div>\n<\/div>\n<div id=\"head5\" class=\"cta_tab\">\n<h2>5. <b>Share the mistakes you\u2019ve made<\/b><\/h2>\n<\/div>\n\n\n<p>To err is human. Everyone makes mistakes, humans aren\u2019t perfect. So, don\u2019t shy away from admitting the little mistakes you make in everyday life. Obviously, you don\u2019t have to share the email from an angry client saying that you screwed up their order. However, you can snap and show the little mishaps that might happen with everyone out there.&nbsp;<\/p>\n\n\n\n<p><br>For example, say that you own a bakery. Show the results of that cake base that you left in the oven and forgot. The point here is not just to show the mistakes that you made, but how you corrected them after. This will humanize your brand and build trust as well, as your followers will know that you won\u2019t provide them with malfunctioned products in any case. If you don\u2019t wish to upload these as posts, they can work as a great Instagram story idea too.<\/p>\n\n\n<div id=\"head6\" class=\"cta_tab\">\n<h2>6. <b>Jump on a trend<\/b><\/h2>\n<\/div>\n\n\n<p>Have you heard about the bottle cap challenge or the mannequin challenge on Instagram? They got viral like wildfire! Every second person on Instagram was doing this trend.&nbsp;<\/p>\n\n\n\n<p>Following popular trends is a great way to inject some fun into your brand\u2019s profile. Obviously, you don\u2019t have to follow every other trend that comes up on the platform. When a trend appears that is relevant to your brand and doesn\u2019t hurt your repo, don\u2019t think twice to jump on it.<\/p>\n\n\n\n<p>Be sure to follow it the right way. Otherwise, you will fall into the fellow kids territory &#8211; it\u2019s when brands try to follow trends but fail miserably! Along with creating good content, write interesting captions and use trending hashtags. It will increase the reach as well as engagement on your post.<\/p>\n\n\n<div id=\"head7\" class=\"cta_tab\">\n<h2>7. <b>Recent and past projects<\/b><\/h2>\n<\/div>\n\n\n<p>This is a great Instagram post idea for writers and the ones in creative business. If there is any project that you are working on, don\u2019t hesitate to share it with your followers. If you already have an in-depth blog or press release published about your projects, create an Instagram post showing bits and pieces of your work, and then point it towards your blog. You can also share work-in-progress posts and build some hype around your work even before it gets completed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/projects.png\" alt=\"Recent and past projects - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11795\"\/><\/figure>\n\n\n\n<p>Also, share past projects from your work portfolio and take advantage of throwback Thursdays. If your projects are visually appealing, you can also ask your followers which one they liked the most.<\/p>\n\n\n<div id=\"head8\" class=\"cta_tab\">\n<h2>8. <b>An influencer using your product<\/b><\/h2>\n<\/div>\n\n\n<p>Have you reached out to influencers for promoting your brand? Or see an influencer using your products or services? Share those photos and videos on your feed and stories. It is a great way to improve brand awareness and create social proof. Your target audience knows those influencers, and thus when they see them using your products, they are more likely to purchase from you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/influencer.png\" alt=\"Influencer using your product - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11796\"\/><\/figure>\n\n\n\n<p>Find out influencers that are related to your brand, and collaborate with them to promote your products. Big name influencers with millions of followers aren\u2019t necessary. You can tie up with micro or nano-influencers and get crazy results for your brand. They are more affordable and have a highly engaged audience as compared to the big shots.<\/p>\n\n\n<div id=\"head9\" class=\"cta_tab\">\n<h2>9. <b>Repurpose old content<\/b><\/h2>\n<\/div>\n\n\n<p>As a social media manager, you might be aware of the effort and time that goes into collecting ideas and creating a single piece of content for Instagram. As you are putting in so many resources, you\u2019d want to make sure that you get the most out of every post that you design. And the best way to do that is by repurposing your old content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/repurpose.png\" alt=\"Repurpose old content - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11797\"\/><\/figure>\n\n\n\n<p>For example, if you have written a blog, take small excerpts from it and design an Instagram post that points people towards the blog. The same goes for YouTube videos, podcasts, and other pieces of content. You can also repost your older Instagram posts.<\/p>\n\n\n\n<p>To make the process easier, you can take the help of a <a href=\"https:\/\/www.kontentino.com\/social-media-management-tool\" target=\"_blank\" rel=\"noreferrer noopener\">social media management tool<\/a> like RecurPost, which offers the feature of creating recurring schedules. Look out for <a href=\"https:\/\/recurpost.com\/best-hootsuite-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">alternatives to HootSuite<\/a> or Buffer, as these giants don\u2019t provide the option to create evergreen content libraries.<\/p>\n\n\n<div id=\"head10\" class=\"cta_tab\">\n<h2>10. <b>Reviews and testimonials<\/b><\/h2>\n<\/div>\n\n\n<p>You got those nice reviews and messages from your customers appreciating your products &#8211; so why not show them off? Incorporating reviews and testimonials in your Instagram post strategy will help build credibility for your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/06\/review.png\" alt=\"Reviews - Best Instagram Post Ideas with images to drive huge engagements in 2021 | Picmaker\" class=\"wp-image-11798\"\/><\/figure>\n\n\n\n<p>You can take a screenshot of the reviews and create a graphic. Or you can directly repost the image or video that your customers have uploaded on their profile. These kinds of posts legitimize your brand and motivate other people to shop and leave reviews. They make your customers know that their feedback is valued.<\/p>\n\n\n<div class=\"register_banner\">\n<p>Nobody loves boring Instagram stories!<\/p>\n<div><a class=\"use_template\" href=\"https:\/\/www.picmaker.com\/instagram-story-maker\" target=\"_blank\" rel=\"noopener\">Try our stunning Instagram story templates for free<\/a><\/div>\n<\/div>\n<div id=\"head11\" class=\"cta_tab\">\n<h2>11. <b>Ask for opinions\/ Run polls<\/b><\/h2>\n<\/div>\n\n\n<p>Social media is full of people who love to share their opinions. You can also ask for your followers\u2019 opinions and capitalize on that fact. What do they think about your new product launch? Are they interested in signing up for your newsletter? What topics do they want you to write about in your blog posts?<\/p>\n\n\n\n<p>Ask simple questions that don\u2019t require much thought. Take this post idea a step further by hosting polls on Instagram. Give two or three options and ask your followers to choose one. Don\u2019t just collect their suggestions, work on them and implement them too.&nbsp;<\/p>\n\n\n\n<p>Additionally, encourage your followers to loop in their friends on the conversation and polls. This will make your post reach a maximum number of people and increase engagement.<\/p>\n\n\n<div id=\"head12\" class=\"cta_tab\">\n<h2>12. <b>Share tips and tricks<\/b><\/h2>\n<\/div>\n\n\n<p>Obviously, you are not going to write an entire blog as a caption for an Instagram post. However, sharing small tips and tricks will help your audience overcome an issue. Think about any hack that saved you or made your tasks easier, and share it with your audience.<\/p>\n\n\n\n<p>Provide your personal life learnings in the form of tips and your followers will really appreciate it. For the post, include a photograph that illustrates the tip well. Carousal posts can be used effectively for sharing tips and tricks on Instagram. They also have a high sharing and engagement rate as compared to single image posts.<\/p>\n\n\n<div id=\"head13\" class=\"cta_tab\">\n<h2>13. <b>Give a dose of humor<\/b><\/h2>\n<\/div>\n\n\n<p>If you think if you are funny and can crack people up even with one-liners, use that quality to your advantage. Everyone loves good humor. Memes work great on Instagram, especially when they are easily demonstrable in graphic format. They get shared like crazy &#8211; a good meme image or video post can get shared thousands of times and make your viral marketing strategy a success.<\/p>\n\n\n\n<p>Just keep in mind to use appropriate humor. Don\u2019t post anything that can strike a negative conversation amongst your followers. Stay away from posting anything about political or religious matters, as it can adversely affect your brand image.<\/p>\n\n\n<div id=\"head14\" class=\"cta_tab\">\n<h2>14. <b>Don\u2019t forget to promote your products<\/b><\/h2>\n<\/div>\n\n\n<p>Above all, you are on Instagram to build your online presence as a brand. Sharing high-quality images of your products will drive sales and make your followers aware of what you offer as a business. While taking pictures of your products to put up on Instagram, avoid making them look like ads.&nbsp;<\/p>\n\n\n\n<p>Show your products in a relatable setting where your followers can picture themselves. Along with an interesting picture or video, write an interesting caption too. Discuss the product features and benefits. Work on creating product posts that convey a feeling that you want people to feel when they see your posts.&nbsp;<\/p>\n\n\n\n<p>Follow the 80\/20 rule of posting here. 80% of your feed should be dedicated to informative, entertaining, or inspiring content. The rest 20% should be used for product promotion.<\/p>\n\n\n<div id=\"head15\" class=\"cta_tab\">\n<h2>15. <b>Share content from other social media accounts<\/b><\/h2>\n<\/div>\n\n\n<p>Seen people posting their tweets\u2019 screenshots on Instagram stories and feeds? That\u2019s what we mean when we say that you should cross-post your content across social media channels. You can also share a small clip from your YouTube video and ask your followers to watch the full video on your channel. These kinds of post ideas actually work very well on Instagram.&nbsp;<\/p>\n\n\n\n<p>Using this strategy, you can kill two birds with one stone &#8211; post on Instagram without creating extra content and send your Instagram followers to other social profiles (and vice versa).<\/p>\n\n\n<div id=\"head16\" class=\"cta_tab\">\n<h2>The Bottom Line<\/h2>\n<\/div>\n\n\n<p>Instagram is definitely one of the most powerful tools to reach your target audience and build brand awareness in a creative and engaging manner. And as discussed above, from sharing tutorials to tips, from posting behind-the-scenes to funny memes &#8211; these Instagram post ideas will provide lots of ways to leverage Instagram for your brand. So grab your laptops and start making your Instagram content calendar today!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Loved our thoughts? Alrighty! Now, if you&#8217;re looking for templates and inspiration, don&#8217;t forget to check out how to create awesome Instagram Stories for your business with Picmaker&#8217;s <a href=\"https:\/\/www.picmaker.com\/instagram-story-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Story Maker<\/a>.<\/p>\n\n\n\n<p>Besides, if you&#8217;re looking to create stories that don&#8217;t look like a flock of sheep, take a look at our <a href=\"https:\/\/www.picmaker.com\/instagram-post-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Post Maker<\/a>.<\/p>\n\n\n\n<p>More than a billion people use Instagram daily. Here\u2019re <a href=\"https:\/\/www.picmaker.com\/blog\/7-great-ways-to-use-instagram-stories-for-business-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">7 ways to use Instagram Stories for your business and get more people to notice your brand<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><em>This blog was contributed by Sushan Sharma, a Digital marketing strategist at <a href=\"http:\/\/www.recurpost.com\" target=\"_blank\" rel=\"noreferrer noopener\">RecurPost<\/a>, with 7+ years of experience producing advertising for brands and helping leaders showcase their brand to the correct audience. Sushan has been a part of RecurPost for the last 2 years and handles all the activities required to grow our brand\u2019s online presence. Having progressive experience in digital marketing aspects like SEO, SMO, SEM, Google analytics, and email marketing; Sushan has successfully created and executed astounding growth campaigns.<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Instagram posts are like a flock of sheep, you can&#8217;t spot the difference between them. That&#8217;s why we identified 15 best Instagram post ideas that will make your audience stick to your feed.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":42,"featured_media":11803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[423,416],"tags":[441,443],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Best Instagram Post Ideas to Drive Engagements in 2022<\/title>\n<meta name=\"description\" content=\"Looking for some Instagram post inspiration? 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