{"id":10793,"date":"2021-04-26T11:55:15","date_gmt":"2021-04-26T11:55:15","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=10793"},"modified":"2022-03-24T06:47:57","modified_gmt":"2022-03-24T06:47:57","slug":"vegan-watching-youtuber","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/vegan-watching-youtuber\/","title":{"rendered":"This photographer-YouTuber explains why human facial expressions are important for a YouTube thumbnail"},"content":{"rendered":"<p><\/p>\n<p>Have you ever tried balancing yourself on two things at the same time, like how Hollywood actor, Jean Claude Van Damme did in a <a href=\"https:\/\/www.youtube.com\/watch?v=M7FIvfx5J10\" target=\"_blank\" rel=\"noopener\">famous ad for Volvo trucks?<\/a><\/p>\n<p>Sounds crazy, right?<\/p>\n<p>But, our guest today does it regularly, and even thrives at it.<\/p>\n<p>Meet Sofia Surreal, a Copenhagen-based <a href=\"https:\/\/www.perfocal.com\/\" target=\"_blank\" rel=\"noopener\">photographer<\/a>, who is a biologist-turned YouTuber.<\/p>\n<p>What started as a personal preference for vegan food later became a YouTube channel. Her channel, &#8216;<a href=\"https:\/\/www.youtube.com\/channel\/UCBJJ5SjgXvFT8jEyKzvgcrg\" target=\"_blank\" rel=\"noopener\">Vegan Watching,<\/a>&#8216; is split into two parts:<\/p>\n<ol>\n<li>One part called &#8220;Lessons of Life &amp; Love,&#8221; where she features popular TV shows and movies and brings out the lessons we could learn.<\/li>\n<li>The other part features nutritional tips and vegan lifestyles thanks to her background in biology.<\/li>\n<\/ol>\n\n\n<p>And, being a photographer, Sofia knows a lot about doing videos. Her single piece of advice for aspiring YouTubers?<\/p>\n\n\n\n<p>&#8220;<em>Be passionate about your videos, don&#8217;t make them for the sake of it.<\/em>&#8220;<\/p>\n\n\n\n<p>Sofia also revealed that her YouTube thumbnail process starts much before she puts out a video. And, that has resulted in attracting viewers who care about her videos than random views.<\/p>\n\n\n\n<p>Here is our conversation:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/dI3hA_ouilM\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"head0\" class=\"cta_tab\">\n<h2>Q. Tell us about yourself and your YouTube channel<\/h2>\n<\/div>\n\n\n<p><strong>Sofia:<\/strong> &#8220;<em>My name&#8217;s Sofia, and I&#8217;m from the UK, but I&#8217;ve been living in Copenhagen for a couple of years. I host a YouTube channel called \u2018Vegan Watching.\u2019<\/em><\/p>\n\n\n\n<p><em>I started it a couple of years ago, and it was because I&#8217;ve personally been following a plant-based diet. It&#8217;s gonna be nine years this week actually. I used to interview people, and kind of sharing their lifestyles and trying to do motivational videos.<\/em><\/p>\n\n\n\n<p><em>Then, I took a hiatus for a couple of years to do my master&#8217;s degree in biology. And, when Covid-19 happened, I decided, \u201cOh wow, I really miss making videos!\u201d So, I restarted doing that.<\/em><\/p>\n\n\n\n<p><em>My YouTube channel is split into two parts: so it&#8217;s me as a vegan and watching things. So, I do a series called \u2018<strong>Lessons of Life &amp; Love<\/strong>\u2019, where I delve into popular TV shows and movies to see what lessons we can learn from them. So, I make<\/em> a film, and I&#8217;ll break down the lessons around relationships, or life, motivation,<em> or sort of inspirational content, and this is with my voiceover.<\/em><\/p>\n\n\n\n<p><em>At the same time, I&#8217;m a biologist, so, I also do <strong>health science videos<\/strong>, for people following a plant-based diet, and some of those videos on nutrition and weight loss have become popular. <\/em><\/p>\n\n\n\n<p><em>So, my YouTube channel follows those two streams.<\/em>&#8220;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\"><p><strong>My YouTube channel is split into two parts &#8211; one caters to lessons that we learn from TV shows and movies. The other is about health and nutrition-based videos<\/strong><\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"head1\" class=\"cta_tab\"><h2 class=\"wp-block-heading\">Q. Tell us about your most famous video &#8211; the &#8216;Normal People&#8217; one<\/h2><\/div>\n\n\n\n<p><strong>Sofia:<\/strong> &#8220;<em>Okay, it&#8217;s interesting that you mentioned it. That one really took off. I think one of the strong points was that I  try to pinpoint the two different perspectives.<\/em><\/p>\n\n\n\n<p><em>So, I started with the split-screen, and what I found through making videos, is that it is very important to hook your audience right at the start. So, at the beginning of my videos, I like to pose a question or delve into something that will engage them.<\/em><\/p>\n\n\n\n<p><em>In the beginning of a video, I start off with that kind of split-screen, then I go into, \u201cOkay, this is the lesson\u201d. But, then I also take something that is universal interest to people. For instance, it could be signs of attraction, and relationships, and that&#8217;s what people want to know about.<\/em><\/p>\n\n\n\n<p><em>So, I do a quick take on that, and later, I really delve into more details and break down the relationship. But, by this point, a lot of the people are already engaged with what&#8217;s going on.<\/em><\/p>\n\n\n\n<p><em>I think especially when you&#8217;re making content, it&#8217;s very important to think about what you want to say, and then break it down. For me, I write the scripts beforehand.<\/em> <em>I spend quite a lot of time writing these essays, and I cover main points and then I  think about, \u201cOkay, as a viewer, what would be the most interesting thing?\u201dWhat will be applicable and relatable?&#8221; <\/em><\/p>\n\n\n\n<p><em>Then, I try and always structure the video. So, that&#8217;s the key, and that&#8217;s how I always adapt to the content. In the video about &#8216;Normal People&#8217;, Marianne and Connell have a tumultuous relationship. They&#8217;re not communicating well, and that&#8217;s something that a lot of people experience. I guess that&#8217;s why it struck a nerve. People can learn through these characters.<\/em>&#8220;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\"><p><strong>It is important to introduce a hook in the beginning. In my case, I present a split-screen so viewers know both sides of the relationship.<\/strong><\/p><\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here&#8217;s the video that Sofia speaks about:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"853\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/eVXvBCY1f7g\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"head2\" class=\"cta_tab\"><h2 class=\"wp-block-heading\">Q. How do you make awesome YouTube thumbnails?<\/h2><\/div>\n\n\n\n<p><strong>Sofia:<\/strong> &#8220;<em>So, what I found is focusing on facial expressions in YouTube thumbnails helps a lot. For instance, when I am making films or videos, I depend on the skills from these productions.<\/em> <em>Sometimes, I can&#8217;t get the great imagery, but an expressive portrait image with a zoom-in effect helps.<\/em><\/p>\n\n\n\n<p><em>Besides, make sure that the text on the YouTube thumbnail is as short as possible.<\/em> Sometimes, you want to combine <em>two sentences in one, but I recommend a couple of words max, and it should feed off the title. <\/em><\/p>\n\n\n\n<p><em>YouTube thumbnails are so important because it doesn&#8217;t matter how much time you spend on a video if they don&#8217;t click.<\/em><\/p>\n\n\n\n<p><em>I&#8217;ve had to rework some of my thumbnails, and I&#8217;ve also learned to think of my thumbnails when I am creating my script. And, then see what I want to say.<\/em><\/p>\n\n\n\n<p><em>So, if you can&#8217;t present it in a way, if you can&#8217;t package it, then you&#8217;re not going to get any viewers, and it&#8217;s really important to know what you&#8217;re making. You need to structure it in a way that you can entice people<\/em>.<\/p>\n\n\n\n<p><em>I would recommend really strong imagery, close-up spatial, if you&#8217;re using people, and short titles on the actual thumbnail.<\/em><\/p>\n\n\n\n<p><em>And then, of course, making sure that the full title is captivating. A lot of times, people don&#8217;t think of what someone will click on, and they maybe do it too factually.<\/em><\/p>\n\n\n\n<p><em>So, you need to really make it something that will entice them in a way. I know some people do a lot of clickbaity stuff, but I think it&#8217;s better to be authentic and not do that but of course, make it in a way that&#8217;s more persuasive. So, I would always say persuasive over clickbait.<\/em>&#8220;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\"><p><strong><em>Use strong imagery and facial expressions for a YouTube thumbnail. And, don&#8217;t make the title clickbaity &#8211; be authentic. <\/em><\/strong><\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you&#8217;re looking to create awesome thumbnails, use our <a href=\"https:\/\/www.picmaker.com\/youtube-thumbnail-maker\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube thumbnail maker<\/a> to get hundreds of <a href=\"https:\/\/www.picmaker.com\/templates\/youtube-thumbnail\" target=\"_blank\" rel=\"noreferrer noopener\">readymade YouTube thumbnail templates<\/a> for free.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p id=\"block-6a19d49c-326f-49ab-823a-e6825b2b4714\"><strong>Related:<\/strong><\/p>\n\n\n\n<ol id=\"block-7c5e47b6-41e6-43d1-b93a-996bc19eef01\"><li>How to design a<a href=\"https:\/\/www.picmaker.com\/blog\/youtube-channel-art-2560-x-1440\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 2560 x 1440 YouTube banner<\/a>\/ channel art with ready made templates?<\/li><li>We collected a list  of the <a href=\"https:\/\/www.picmaker.com\/blog\/best-and-top-youtube-channels\/\">best YouTube channels<\/a> across categories like cooking, education, technology, fitness &amp; more.<\/li><li>Here&#8217;s an updated guide to explain <a href=\"https:\/\/www.picmaker.com\/blog\/graphic-design-tips-for-non-designers-and-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">graphic design tips for beginners <\/a>in 2021<\/li><\/ol>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div id=\"head3\" class=\"cta_tab\"><h2 class=\"wp-block-heading\">Q. What is most critical while doing YouTube videos?<\/h2>\n<\/div>\n\n\n\n<p><strong>Sofia<\/strong> &#8220;<em>I think it is a loaded question because it has more layers to it.<\/em><\/p>\n\n\n\n<p><em>So, number one is consistency, because if you don&#8217;t make videos, what&#8217;s the point? But, then, how do you figure out what will make you consistent, and that is, of course, picking videos you truly care about.<\/em><\/p>\n\n\n\n<p><em>So, pick a topic that can sustain you, and that you have a greater mission. Because, if you&#8217;re dedicating so much time dedicated to it, then don&#8217;t do it for the views, because it takes so long to actually get any views.<\/em><\/p>\n\n\n\n<p><em>I&#8217;ve noticed since I&#8217;ve changed my niche, changed my style, that you need to be passionate about what you&#8217;re making. That way, you&#8217;re excited and you&#8217;re thinking about creative ways to explore and explain the topic. But, if you don&#8217;t care that much, it&#8217;s not going to come across.<\/em>&#8220;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\"><p><em><strong>Be passionate about what you&#8217;re making, that way you&#8217;ll explore more creative ways of doing things<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"head4\" class=\"cta_tab\"><h2 class=\"wp-block-heading\">Q. What do you enjoy most while making YouTube videos?<\/h2><\/div>\n\n\n\n<p><strong>Sofia:<\/strong> <em>&#8220;I&#8217;m really passionate about continuing, and learning and the why. I decided to go with the video essays, in this style because, with every video, I learned something.<\/em><\/p>\n\n\n\n<p><em>I&#8217;m honing in on my skills of writing, editing, and putting it together. So, I didn&#8217;t want to make something that didn&#8217;t take you that much effort, or I didn&#8217;t challenge myself.<\/em><\/p>\n\n\n\n<p><em>If you&#8217;re already gonna spend so many hours, it really needs to be something, and you feel like, \u201cOkay, wow, I&#8217;m actually growing as a person.\u201d The views will come eventually. <\/em><\/p>\n\n\n\n<p><em>But, for me, I&#8217;m excited that I made the video, and I&#8217;m proud of it. Sometimes, you want to follow some trends, but then I was like, \u201cWhoa, I&#8217;m not even super proud of what I made.&#8221; <\/em><\/p>\n\n\n\n<p><em>Now, I ask myself, \u201cOkay, how can I help other people, what is it that I&#8217;ll learn about, and what would be exciting creative content to share?\u201d<\/em><\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-large\"><p><em><strong><em>Now, I ask myself, \u201cOkay, how can I help other people, what is it that I&#8217;ll learn about, and what would be exciting creative content to share?\u201d<\/em><\/strong><\/em><\/p><\/blockquote>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sofia Surreal&#8217;s story is just one amongst a series of fabulous conversations that we&#8217;ve had with famous YouTubers. Here&#8217;re other conversations in our &#8220;<strong><em>Grow Your YouTube<\/em><\/strong>&#8221; series:<\/p>\n\n\n\n<ol><li><a href=\"https:\/\/www.picmaker.com\/blog\/farmers-market-fido-youtuber\/\" target=\"_blank\" rel=\"noreferrer noopener\">This VET doctor explains how she wants to grow her pet food YouTube channel into a TV show one day<\/a><\/li><li><a href=\"https:\/\/www.picmaker.com\/blog\/live-for-another-youtuber\/\" target=\"_blank\" rel=\"noreferrer noopener\">Live For Another \u2013 The story of 20-somethings who make it a habit to help ailing patients live their craziest dreams<\/a><\/li><li><a href=\"https:\/\/www.picmaker.com\/blog\/trekers-youtuber\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trekers &#8211; The YouTuber couple who shot to celebrity status with a video of a secret World War II U-boat<\/a><\/li><li><a href=\"https:\/\/www.picmaker.com\/blog\/chris-van-vliet-youtuber\/\" target=\"_blank\" rel=\"noreferrer noopener\">The story of how a celebrity interviewer-YouTuber discovered his &#8220;Aha!&#8221; moment three years ago &#8211; Chris Van Vliet<\/a><\/li><li><a href=\"http:\/\/how%20a%20french%20guitarist%20got%202%20million%20views%20on%20his%20youtube%20videos%20-%20tanguy%20kerleroux\/\" target=\"_blank\" rel=\"noreferrer noopener\">How a French guitarist got 2 million views on his YouTube videos &#8211; Tanguy Kerleroux<\/a><\/li><li><a href=\"https:\/\/www.picmaker.com\/blog\/youtuber-palm-beaches-paul\/\" target=\"_blank\" rel=\"noreferrer noopener\">The awe-inspiring tale of a 55-year-old realtor-YouTuber who&#8217;s aiming for 100k subs from zero!<\/a><\/li><li><a href=\"https:\/\/www.picmaker.com\/blog\/jessica-youtuber-fly-eats-show\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;If you aren&#8217;t authentic on YouTube, people can smell you from a mile,&#8221; says a flight attendant-YouTuber<\/a><\/li><\/ol>\n\n\n\n<p>Loved this interview? Awesome! If you&#8217;re looking to start your Youtube journey, remember that it begins with the perfect YouTube banner. Here&#8217;re the&nbsp;<a href=\"https:\/\/www.picmaker.com\/blog\/69-youtube-banner-ideas-to-create-your-cool-channel-art\/\" target=\"_blank\" rel=\"noreferrer noopener\">best YouTube banner ideas<\/a>&nbsp;for your channel. And here are <a href=\"https:\/\/www.picmaker.com\/blog\/youtube-banner-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube banner examples<\/a> for some inspiration.<\/p>\n\n\n\n<p>Besides, here&#8217;s a&nbsp;<a href=\"https:\/\/www.picmaker.com\/blog\/youtube-thumbnails\/\" target=\"_blank\" rel=\"noreferrer noopener\">detailed guide to creating awesome YouTube thumbnails that attract tons of subscribers<\/a>.<\/p>\n\n\n\n<p>Moreover, don&#8217;t forget to <a href=\"https:\/\/www.picmaker.com\/blog\/design-custom-2048-x-1152-youtube-banner\/\" target=\"_blank\" rel=\"noreferrer noopener\">check out this blog if you&#8217;re looking to design your custom 2048 x 1152 YouTube banner from scratch<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Sofia Surreal makes YouTube videos that strike a nerve with her audience. She says facial expressions are key in YouTube thumbnails. And, the text in thumbnails should be 3 words max.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":35,"featured_media":10827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[408,411,407],"tags":[309,307,410],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This photographer-YouTuber explains why human facial expressions are important for a YouTube thumbnail<\/title>\n<meta name=\"description\" content=\"Sofia Surreal makes YouTube videos that strike a nerve with her audience. 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