{"id":10488,"date":"2021-04-14T05:38:14","date_gmt":"2021-04-14T05:38:14","guid":{"rendered":"https:\/\/www.picmaker.com\/blog\/?p=10488"},"modified":"2024-07-01T12:55:16","modified_gmt":"2024-07-01T12:55:16","slug":"7-great-ways-to-use-instagram-stories-for-business-in-2021","status":"publish","type":"post","link":"https:\/\/www.picmaker.com\/blog\/7-great-ways-to-use-instagram-stories-for-business-in-2021\/","title":{"rendered":"7 Great Ways to Use Instagram Stories for Business in 2021"},"content":{"rendered":"<p><span id=\"rgb(239, 239, 239)\"><\/span><\/p>\n\n\n<div class=\"animaker_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"animaker_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe loading=\"lazy\" src=\"https:\/\/app.getshow.io\/iframe\/media\/ez9Sd34BvU3iKUXXChrd\" width=\"100%\" height=\"100%\" title=\"Top 7 Engaging Instagram Story Ideas  For Business In 2022  \" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"animaker_player\" name=\"animaker_player\" allowfullscreen=\"\" msallowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" style=\"width: 100%; height: 100%;\"><\/iframe><\/div><\/div>\n\n\n\n<p>When Instagram Stories first appeared in 2016, their role in the world of business was still undefined and questionable. How can this short-term content make a lasting impact on users?&nbsp;<\/p>\n\n\n\n<p>Fast forward a few years later and Stories are a powerful tool for winning over customers. With half a billion people using Instagram Stories daily, you shouldn\u2019t miss out on this opportunity to grow your business.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you don&#8217;t have the time to read this complete blog, here&#8217;s a quick graphic:<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"1200\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/04\/image-18.png\" alt=\"7 Great Ways to Use Instagram Stories for Business in 2021\" class=\"wp-image-10569\"\/><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p> Let\u2019s dive deeper into the subject of Instagram Stories and reveal 7 great ways of putting them to use.<\/p>\n\n\n\n<div id=\"head0\" class=\"cta_tab\"><h2 class=\"wp-block-heading\">The Benefits of Using Instagram Stories<\/h2><\/div>\n\n\n\n<p>Yes, Stories are popular. Yes, many brands use them. But do you know why Instagram Stories can be a valuable asset to your social media strategy?<\/p>\n\n\n\n<p>To demystify the potential that Instagram Stories have for business-purposes, here are important benefits of using this feature:<\/p>\n\n\n\n<ul>\n<li><strong>Add variety to your Instagram content<\/strong> \u2013 Be a brand that keeps up with content trends.<\/li>\n\n\n\n<li><strong>Boost your engagement<\/strong> \u2013 Stories are the perfect tool for engaging your followers.&nbsp;<\/li>\n\n\n\n<li><strong>Express your creativity<\/strong> \u2013 This short format allows you to play around with stickers, <a href=\"https:\/\/www.picmaker.com\/blog\/video-marketing-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">videos<\/a>, photos, and text.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Evoke urgency<\/strong> \u2013 The 24-hour duration is what provokes the users to check your Story content.&nbsp;<\/li>\n\n\n\n<li><strong>Put your content in a favorable position<\/strong> \u2013 Your feed content may get lost among many other posts, but Stories appear at the top bar in the app. The first thing that followers see when they open the app is the Stories.&nbsp;<\/li>\n\n\n\n<li><strong>Publish more casual content<\/strong> \u2013 Connect with followers on a more personal level through a casual content format that Stories encourage. To spice up your Insta stories, you may add stickers, which are easy to create using a <a href=\"https:\/\/www.picmaker.com\/sticker-maker\" target=\"_blank\" rel=\"noreferrer noopener\">sticker maker<\/a>. <\/li>\n\n\n\n<li><strong>Make your brand discoverable<\/strong> \u2013 Users who don\u2019t follow you on Instagram can still come across your Stories. Hashtags and location tags can further contribute to Stories\u2019 discoverability.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let&#8217;s quickly recap the benefits of Instagram stories.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/04\/image-20.png\" alt=\"Benefits of using Instagram stories\" class=\"wp-image-10573\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Instagram Stories can bring variety to your existing social media content. They provide you with yet another path to customers\u2019 hearts.<\/p>\n\n\n\n<p>If you are curious about how you to use <a href=\"https:\/\/www.bcast.fm\/blog\/promote-your-podcast-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Stories for your business<\/a>, here are a few ideas for inspiration.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"head1\" class=\"cta_tab\"><h2 class=\"wp-block-heading\">Ways to Use Instagram Stories for Business in 2021<\/h2><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Give Free Tips to Build Authority<\/strong><\/h3>\n\n\n\n<p>Add a useful character to your Story content with simple and useful tips. Create easy and useful tutorials, DIYs, or \u201chow-tos&#8221; to establish your credibility with users. Take on the role of an educator and trusted helper.<\/p>\n\n\n\n<p>You can come up with content within your niche that your followers would care about. The tips you share can also help customers realize the value of your products.<\/p>\n\n\n\n<p>Let&#8217;s say that you are a business that sells face creams. Use Stories to publish a &#8220;5 tips for perfect skin&#8221; list that features using face cream daily.&nbsp;<\/p>\n\n\n\n<p>Be the brand that shares its expertise. Earn followers\u2019 trust through short, engaging, and informative tips. Consistently sharing content can also help <a href=\"https:\/\/buzzoid.com\/how-to-get-more-instagram-followers\/\" target=\"_blank\" rel=\"noreferrer noopener\">attract more followers to your brand<\/a>. That trust can encourage them to give your product a try.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong>Earn followers\u2019 trust through short, engaging, and informative tips.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Publish Behind-the-Scenes Content to Humanize Your Brand<\/strong><\/h3>\n\n\n\n<p>The professional, polished, and arranged content you post on your account can\u2019t reflect the real face of your business. Stories can help you get honest and vulnerable with your followers. That kind of transparency will humanise your brand.&nbsp;<\/p>\n\n\n\n<p>Let the followers feel and experience what lies behind your company logo. What you share is:<\/p>\n\n\n\n<ul>\n<li>How you celebrate big milestones (e.g. shipping your 10.000th order)<\/li>\n\n\n\n<li>Short introductions of your team<\/li>\n\n\n\n<li>Sneak peek of your events<\/li>\n\n\n\n<li>A glimpse into your workspace<\/li>\n\n\n\n<li>Snippets of your production process<\/li>\n<\/ul>\n\n\n\n<p>Help your followers see that are real people who run your brand. If they can see the faces that put effort into creating these amazing products, it will be easier for them to create a connection.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong>Help your followers see that are real people who run your brand.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Organize a Takeover to Raise Brand Awareness<\/strong><\/h3>\n\n\n\n<p>As the name suggests, \u201ca takeover\u201d is when a person (who isn\u2019t in charge of running the account) gets to take over your Instagram profile. Stories are the best choice for takeovers. The fun and casual content that comes out of it won\u2019t stay on your account forever.&nbsp;<\/p>\n\n\n\n<p>Typically, the \u201chijackers\u201d who take over brands\u2019 accounts are influencers. Brands go in this direction to spread their follower base. Since the influencer post on the personal account about the \u201ctakeover,\u201d his or her followers get acquainted with their brand.&nbsp;<\/p>\n\n\n\n<p>However, the influence takeover isn\u2019t the only option. Why not give it a twist? Let a customer or employee be in charge of the Stories for a day. This can give your followers and other Instagram users a fresh perspective on your brand.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong>Let a customer or employee be in charge of the Stories for a day.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Create Polls and Questions to Collect Customer Feedback<\/strong><\/h3>\n\n\n\n<p>Getting your customer to fill out a survey and <a href=\"https:\/\/usersnap.com\/blog\/product-feedback-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">collect customer feedback<\/a> isn&#8217;t always a big success. Customers aren&#8217;t always willing to spend their time filling out a boring-old survey<\/p>\n\n\n\n<p>Do you know what can be useful in your feedback pursuit? Instagram Stories.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Among many Story stickers, there are \u201cQuestions\u201d and \u201cPoll\u201d options. Use these stickers to ask your customers what you want to know.<\/p>\n\n\n\n<p>Linda Ferguson, the CEO of <a href=\"https:\/\/subjecto.com\/\">Subjecto<\/a> shared why \u201cQuestions\u201d and \u201cPoll\u201d are a good idea:&nbsp;<\/p>\n\n\n\n<p>\u201c<em>The interactive and engaging form of Story\u2019s questions and polls will get your followers to open up. You can collect valuable information while engaging your followers at the same time<\/em>.\u201d&nbsp;<\/p>\n\n\n\n<p>Talk about a win-win situation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><em><strong>The interactive and engaging form of Story\u2019s questions and polls will get your followers to open up<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Put Up Reminders to Drive Sales<\/strong><\/h3>\n\n\n\n<p>Overwhelming marketing promotions are the thing of the past. If you want to raise your sales rate without irritating the customers, turn to Stories.<\/p>\n\n\n\n<p>Stories format isn\u2019t as aggressive as sales-y posts because they disappear after 24-hours. You get to encourage shopping without a string of posts that scream \u201cBUY THIS.\u201d<\/p>\n\n\n\n<p>Remind your customers about a sale, current discounts, or special promotions. Use Stories to flip the urgency switch that will get the customers to rush to your website.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong>Use Stories to flip the urgency switch that will get the customers to rush to your website.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Add Links to Grow Your Email List<\/strong><\/h3>\n\n\n\n<p>Connecting Instagram Stories and email strategy probably wasn\u2019t your first thought. However, Stories can truly help you grow your list of email subscribers.<\/p>\n\n\n\n<p>In case you didn\u2019t know, Instagram allows you to add a link to a Story when you reach 10K followers. Create enticing Story content and use the link feature to lead your followers to the sign-up page.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong>Instagram allows you to add a link to a Story when you reach 10K followers<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Share User-Generate Content to Build Trust<\/strong><\/h3>\n\n\n\n<p>Show your followers that you are a customer-oriented business. Repost your customers\u2019 content on your Stories.<\/p>\n\n\n\n<p>User-generated content (UGC) can benefit you in more than one way. Stories featuring UGC can show your customers that you care. Encourage their loyalty with customer-appreciation Stories<\/p>\n\n\n\n<p>Another benefit of UGC stories is social proof. Let your followers see the impressions of your happy customers. Testimonials are always welcome for building trust.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\">\n<p><strong>Stories featuring UGC can show your customers that you care.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"head2\" class=\"cta_tab\"><h2 class=\"wp-block-heading\">Final Thoughts<\/h2><\/div>\n\n\n\n<p>Now that you know why Instagram Stories are useful and how you can use them, are you ready for the next step? It&#8217;s time to turn theory into practice and give Stories a try.&nbsp;<\/p>\n\n\n\n<p>Go for Story ideas that suit your brand best. You can express your uniqueness and achieve different business goals through fun, engaging, and short-lived content.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>And if you&#8217;re looking for <a href=\"https:\/\/www.picmaker.com\/templates\/instagram-story\" target=\"_blank\" rel=\"noreferrer noopener\">templates and inspiration<\/a>, don&#8217;t forget to check out how to create awesome Instagram Stories for your business with Picmaker&#8217;s <a href=\"https:\/\/www.picmaker.com\/instagram-story-maker\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Story Maker<\/a>.<\/p>\n\n\n\n<p>Moreover, don&#8217;t forget to read post on <a href=\"https:\/\/www.picmaker.com\/blog\/best-instagram-post-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to come up with the best Instagram post ideas<\/a>. Some of these are common, yet a lot of Instagrammers aren&#8217;t aware of it.<\/p>\n\n\n\n<p>Besides, if you&#8217;re looking to <a href=\"https:\/\/www.picmaker.com\/blog\/guest-post-write-for-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">write a guest post on our blog, visit our guidelines before you submit a draft to us<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>This blog was contributed by Alison Lee, a copywriter, and editor at Subjecto, a directory of written assignments for most levels and niches.<\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>More than a billion people use Instagram daily. Here&#8217;re 7 ways to use Instagram Stories for your business and get more people to notice your brand.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":35,"featured_media":10496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[248,249,251],"table_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Great Ways to Use Instagram Stories for Business in 2021<\/title>\n<meta name=\"description\" content=\"More than a billion people use Instagram daily. Here&#039;re 7 ways to use Instagram Stories for your business and get more people to notice you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.picmaker.com\/blog\/7-great-ways-to-use-instagram-stories-for-business-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Great Ways to Use Instagram Stories for Business in 2021\" \/>\n<meta property=\"og:description\" content=\"More than a billion people use Instagram daily. Here&#039;re 7 ways to use Instagram Stories for your business and get more people to notice you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.picmaker.com\/blog\/7-great-ways-to-use-instagram-stories-for-business-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Picmaker Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thepicmaker\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T05:38:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T12:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.picmaker.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-use-Instagram-stories-for-business.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karthik S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PicmakerHQ\" \/>\n<meta name=\"twitter:site\" content=\"@PicmakerHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karthik S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"7 Great Ways to Use Instagram Stories for Business in 2021","description":"More than a billion people use Instagram daily. 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